Colette Nataf's guest appearances

Colette Nataf

App Marketing by App Masters

Stories From the Workshop

The Mobile User Acquisition Show

Sub Club by RevenueCat

Shamanth Rao

Eric Seufert

David Barnard

Natalie Rozenblat

Seth Miller

Gina Kwong

Lomit Patel

Matej Lancaric

Mobile Dev Memo

Steve P

Aurora Klaeboe Berg

Gabe Kwakyi

Robbie Kellman Baxter

Mark Loranger

Lisa Kennelly

OwlTail

On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.In this episode, you’ll learn: Colette’s take on Apple’s ATT and its effect on marketing Outsourcing to an outside agency vs. growing your team Analyzing lifetime value and customer acquisition cost for long-term subscribers How to balance your business and family life  Colette Nataf’s Links Colette Nataf’s LinkedIn page  MileIQ Lightning AI Colette's maternity leave blog post  Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club

On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.In this episode, you’ll learn:<ul> <li>Colette’s take on Apple’s ATT and its effect on marketing</li> <li>Outsourcing to an outside agency vs. growing your team</li> <li>Analyzing lifetime value and customer acquisition cost for long-term subscribers</li> <li>How to balance your business and family life </li> </ul>Colette Nataf’s Links<ul> <li>Colette Nataf’s LinkedIn <a href="https://www.linkedin.com/in/colettenataf/" rel="nofollow" target="_blank">page</a> </li> <li><a href="https://mileiq.com/" rel="nofollow" target="_blank">MileIQ</a></li> <li><a href="https://twitter.com/lightningai" rel="nofollow" target="_blank">Lightning AI</a></li> <li>Colette's maternity leave <a href="https://colettenataf.medium.com/preparing-and-planning-for-maternity-leave-as-a-ceo-81ccc5e1a82b" rel="nofollow" target="_blank">blog post</a> </li> </ul>Follow us on Twitter:<ul> <li><a href="https://twitter.com/drbarnard" rel="nofollow" target="_blank">David Barnard</a></li> <li><a href="https://twitter.com/jeiting" rel="nofollow" target="_blank">Jacob Eiting</a></li> <li><a href="https://twitter.com/RevenueCat" rel="nofollow" target="_blank">RevenueCat</a></li> <li><a href="https://twitter.com/SubClubHQ" rel="nofollow" target="_blank">Sub Club</a></li></ul>

Lessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AI

Colette Nataf is the founder and CEO at Lightning AI. In today’s conversation, Colette describes 3 potential scenarios: best case, worst case and somewhere in the middle - and talks through how we might prepare for the worst. She illustrates the possibilities with the experience of a company that is using web-based flows for their UA today in a pre-iOS-14 world, and outlines exactly how the different aspects of user acquisition might change come January. KEY HIGHLIGHTS🔱  The best, the worst and the middle case scenarios for iOS 14🔒 How a privacy app manages growth without a single SDK🌱 It is possible to grow without sophisticated attribution🧮 Old school tracking with UTM parameters🍂 The longer the funnel, the greater the drop-offs💨 Targeting without conversion data doesn’t exist🌎 Macro trends impact CPMs🎬 Why it is a good idea to prep the user for a new flow🔚 It is end times for broad targeting👬🏻 No user level data means lookalikes will not work🧶 Interest-based targeting will become more prominent🗓️ How to set up a web-based flow🗄️ The critical importance of stitching together data from different sources🚫 Things that marketers should not attempt💍 Marriage of convenience: marketing courts engineering🤖 Bringing data science into the fold🌪️ Prepare for the worst, even though it may not happen🌟 Facebook will not remain a superstar🌈 Which are the new channels on the block?🖥️ The potential return of display advertising🦋 How marketing teams will change and evolve.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-drive-web-based-user-flows-for-your-ios-14-user-acquisition-with-colette-nataf-ceo-and-founder-at-lightning-ai/ **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

Colette Nataf is the founder and CEO at Lightning AI. In today’s conversation, Colette describes 3 potential scenarios: best case, worst case and somewhere in the middle - and talks through how we might prepare for the worst. She illustrates the possibilities with the experience of a company that is using web-based flows for their UA today in a pre-iOS-14 world, and outlines exactly how the different aspects of user acquisition might change come January. KEY HIGHLIGHTS 🔱  The best, the worst and the middle case scenarios for iOS 14 🔒 How a privacy app manages growth without a single SDK 🌱 It is possible to grow without sophisticated attribution 🧮 Old school tracking with UTM parameters 🍂 The longer the funnel, the greater the drop-offs 💨 Targeting without conversion data doesn’t exist 🌎 Macro trends impact CPMs 🎬 Why it is a good idea to prep the user for a new flow 🔚 It is end times for broad targeting 👬🏻 No user level data means lookalikes will not work 🧶 Interest-based targeting will become more prominent 🗓️ How to set up a web-based flow 🗄️ The critical importance of stitching together data from different sources 🚫 Things that marketers should not attempt 💍 Marriage of convenience: marketing courts engineering 🤖 Bringing data science into the fold 🌪️ Prepare for the worst, even though it may not happen 🌟 Facebook will not remain a superstar 🌈 Which are the new channels on the block? 🖥️ The potential return of display advertising 🦋 How marketing teams will change and evolve. Check out the show notes here: <a href="https://mobileuseracquisitionshow.com/episode/how-to-drive-web-based-user-flows-for-your-ios-14-user-acquisition-with-colette-nataf-ceo-and-founder-at-lightning-ai/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/how-to-drive-web-based-user-flows-for-your-ios-14-user-acquisition-with-colette-nataf-ceo-and-founder-at-lightning-ai/</a> ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a> ** Check out our podcast featuring inside stories of how technology evolves and grows: <a href="http://howthingsgrow.co/" rel="nofollow" target="_blank">http://HowThingsGrow.co</a>

🕸️ How to drive web-based user flows for your iOS 14 user acquisition - with Colette Nataf, CEO and founder at Lightning AI ⚡

Our guest today is Colette Nataf, CEO &amp; Co-Founder at Lightning AI. Lightning AI helps advertisers find target audiences and advertise to them on Facebook and Google. Lightning AI has worked with more than 500 ad accounts and has managed more than $100M in ad spend.I’m excited for today’s episode because Colette is among the few folks I know that’s transitioned from a user acquisition service to a user acquisition product. She’s not only taken what to many can be a significant leap - but has also grown her business at Lightning AI very substantially since then. Additionally of course, she’s always been a source of great advice to me -&gt; and I couldn't be more thrilled to feature her today.Key Highlights: 🔑 Some of the key triggers that inspired Colette to start automating user acquisition work.🔄 How Colette mapped out her personal process as a precursor to automating it. 🕹️ What resources should a marketer find once they understand what to automate. ⏰ Figuring out Facebook’s documentation can sometimes be a very time consuming process. 🏆 The most common early win for most marketers who are looking at automation. 📈 Are products with very high CPAs just bad candidates for automation? 👨‍🏫 What a marketer can do to educate themselves to be ready for automation. 🛠️ Building the mindset of understanding processes is as important as building hard skills around analysis. ⚖️ Why scaling audiences via automation can be challenging - and how Lightning AI approaches this. 👩‍🏫 How learnings from audiences can inform creatives.  📊 How parts of creative iteration and execution can be automated. Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/taking-the-leap-how-to-get-started-with-automating-your-user-acquisition-with-colette-natafceo-at-lightning-ai/ **Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

Our guest today is Colette Nataf, CEO &amp; Co-Founder at Lightning AI. Lightning AI helps advertisers find target audiences and advertise to them on Facebook and Google. Lightning AI has worked with more than 500 ad accounts and has managed more than $100M in ad spend. I’m excited for today’s episode because Colette is among the few folks I know that’s transitioned from a user acquisition service to a user acquisition product. She’s not only taken what to many can be a significant leap - but has also grown her business at Lightning AI very substantially since then. Additionally of course, she’s always been a source of great advice to me -&gt; and I couldn't be more thrilled to feature her today. Key Highlights: 🔑 Some of the key triggers that inspired Colette to start automating user acquisition work. 🔄 How Colette mapped out her personal process as a precursor to automating it. 🕹️ What resources should a marketer find once they understand what to automate. ⏰ Figuring out Facebook’s documentation can sometimes be a very time consuming process. 🏆 The most common early win for most marketers who are looking at automation. 📈 Are products with very high CPAs just bad candidates for automation? 👨‍🏫 What a marketer can do to educate themselves to be ready for automation. 🛠️ Building the mindset of understanding processes is as important as building hard skills around analysis. ⚖️ Why scaling audiences via automation can be challenging - and how Lightning AI approaches this. 👩‍🏫 How learnings from audiences can inform creatives.  📊 How parts of creative iteration and execution can be automated. Check out the full transcript and show notes here: <a href="http://mobileuseracquisitionshow.com/episode/taking-the-leap-how-to-get-started-with-automating-your-user-acquisition-with-colette-natafceo-at-lightning-ai/" rel="nofollow" target="_blank">http://mobileuseracquisitionshow.com/episode/taking-the-leap-how-to-get-started-with-automating-your-user-acquisition-with-colette-natafceo-at-lightning-ai/</a> ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a> ** Check out our podcast featuring inside stories of how technology evolves and grows: <a href="http://howthingsgrow.co/" rel="nofollow" target="_blank">http://HowThingsGrow.co</a>

🤖Taking the leap: how to get started with automating your user acquisition - with Colette Nataf (CEO at Lightning AI) 🔄

Meredydd talks to Colette Nataf, founder of Lightning AI, about her somewhat unorthodox journey to being the technical founder of a Silicon Valley startup.

Colette Nataf, founder of Lightning AI

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.  Colette Nataf is the CEO at Lightning AI.  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton. Colette Nataf is the CEO at Lightning AI. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/app-marketing-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/app-marketing-podcast/message</a>