Gabe Kwakyi's guest appearances

Gabe Kwakyi

App Marketing by App Masters

BingAds Insider Tips

The Mobile User Acquisition Show

Natalie Rozenblat

Eric Seufert

David Barnard

Gina Kwong

Shamanth Rao

Lomit Patel

Matej Lancaric

Mirela Cialai

Steve P

Aurora Klaeboe Berg

Colette Nataf

Mark Loranger

Joey Prather

Paul Lam

Ian Morris

OwlTail

Today's guest is Gabe Kwakyi, CEO &amp; Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. Gabe Kwakyi is the CEO &amp; Co-Founder at Incipia.  SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Today's guest is Gabe Kwakyi, CEO &amp; Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more. This interview was recorded as part of our App Masters Virtual Summit back in November 2011. <a href="https://www.linkedin.com/in/gabrielkwakyi/" rel="noopener noreferrer nofollow" target="_blank">Gabe Kwakyi</a> is the CEO &amp; Co-Founder at <a href="https://incipia.co/" rel="noopener noreferrer nofollow" target="_blank">Incipia</a>.  SPONSORS Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting <a href="https://bit.ly/2NAIghk" rel="nofollow" target="_blank">GamesBoost42.com</a>. <a href="//B7Dev.com" rel="nofollow" target="_blank">B7DEV.com</a> is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at <a href="//B7Dev.com" rel="nofollow" target="_blank">B7Dev.com</a> *************** Follow us: YouTube: <a href="http://appmasters.com/youtube" rel="nofollow" target="_blank">AppMasters.com/YouTube</a> Instagram: <a href="https://www.instagram.com/stevepyoung/" rel="nofollow" target="_blank">@stevepyoung</a> Twitter: <a href="https://twitter.com/stevepyoung" rel="nofollow" target="_blank">@stevepyoung</a> Facebook: <a href="https://www.facebook.com/AppMastersCo/" rel="nofollow" target="_blank">App Masters</a> *************** Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/app-marketing-podcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/app-marketing-podcast/message</a>

832: Beginner's Guide to Apple Search Ads with Gabe Kwakyi

Our guest today is Gabe Kwakyi, co-founder and CEO at Incipia. I am excited for today’s episode as I have been following Gabe’s blog for years now where I have learned invaluable information and skills with regard to mobile marketing strategies.  Today, Gabe and I will discuss the concept that they call the creative hit rate and how to define quantifiable goals for a creative team. Additionally, we discuss how Gabe’s team has adapted to this way of focusing on hit rate as a company-wide goal and how it has been essential for driving very many creative wins. Key Highlights:⚡️Creative as the most important factor that influences scaling - and how that inspired Gabe and his team to define quantifiable goals around creatives. 🤔What is the creative hit rate - and what is a ‘hit’? 🧠How to think objectively about the hit rate given that algorithms do strange things. 💫Base hits, Grand Slam hits, and high performing assets. ⚙️Elements of creatives that have been shown to produce hits so far. 📍Having a hits-focused target ensures that the building blocks that produce hits are in place. 🏷The importance of tagging themes and sub-themes. 👯‍♀️How creative hit rates fit into an organizational performance evaluation process. 🎯How designers’ targets differ from those of marketers and art directors 💭How round tables with ad network reps can help brainstorm and drive idea generation. 💢What team process and infrastructure has had to change due to focusing on hit rate as a team KPI. ⚖️How to negotiate the balance between branding and performance aspects of creatives. 🗝The importance of being hypothesis driven in creative production.Check out the full transcript and show notes here:https://mobileuseracquisitionshow.com/episode/how-to-improve-your-teams-creative-hit-rate-with-gabe-kwakyi-co-founder-and-ceo-at-incipia/ ** Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

Our guest today is <a href="https://www.linkedin.com/in/gabrielkwakyi/" rel="nofollow" target="_blank">Gabe Kwakyi</a>, co-founder and CEO at <a href="https://incipia.co/" rel="nofollow" target="_blank">Incipia</a>. I am excited for today’s episode as I have been following Gabe’s blog for years now where I have learned invaluable information and skills with regard to mobile marketing strategies.  Today, Gabe and I will discuss the concept that they call the creative hit rate and how to define quantifiable goals for a creative team. Additionally, we discuss how Gabe’s team has adapted to this way of focusing on hit rate as a company-wide goal and how it has been essential for driving very many creative wins.  Key Highlights: ⚡️Creative as the most important factor that influences scaling - and how that inspired Gabe and his team to define quantifiable goals around creatives. 🤔What is the creative hit rate - and what is a ‘hit’? 🧠How to think objectively about the hit rate given that algorithms do strange things. 💫Base hits, Grand Slam hits, and high performing assets. ⚙️Elements of creatives that have been shown to produce hits so far. 📍Having a hits-focused target ensures that the building blocks that produce hits are in place. 🏷The importance of tagging themes and sub-themes. 👯‍♀️How creative hit rates fit into an organizational performance evaluation process. 🎯How designers’ targets differ from those of marketers and art directors 💭How round tables with ad network reps can help brainstorm and drive idea generation. 💢What team process and infrastructure has had to change due to focusing on hit rate as a team KPI. ⚖️How to negotiate the balance between branding and performance aspects of creatives. 🗝The importance of being hypothesis driven in creative production. Check out the full transcript and show notes here: <a href="https://mobileuseracquisitionshow.com/?post_type=episode&amp;p=1612" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/how-to-improve-your-teams-creative-hit-rate-with-gabe-kwakyi-co-founder-and-ceo-at-incipia/</a> ** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a> ** Check out our podcast featuring inside stories of how technology evolves and grows: <a href="http://howthingsgrow.co/" rel="nofollow" target="_blank">http://HowThingsGrow.co</a>

😆How to improve your team’s creative hit rate - with Gabe Kwakyi, co-founder and CEO at Incipia📍