Mark Viden's guest appearances

Mark Viden

On Brand with Nick Westergaard

Mission Daily

Marketing Mix

Marketing Trends

Kevin Kelly

Alex Mashinsky

Brian Scudamore

Wade Foster

Sophia Bush

Nir Eyal

Lisa Wentz

David Burkus

Ken Blanchard

Guy Kawasaki

Tom Peters

Alan Alda

Ben Greenfield

Drew McLellan

Ann Handley

OwlTail

Mark discusses how marketing in the healthcare space has evolved over the last 20 years, the impact of the internet on healthcare brands, and the shift in power from physicians to patients in the new media era.

Mark Viden, Senior Vice President, Brand, CommonSpirit Health

Mark Viden, the VP of Marketing for Dignity Health, stops by for a chat about building a successful brand. The Mission also publishes the#1 newsletter for accelerated learning each day on Monday through Friday. Join hundreds of thousands of subscribers at: www.TheMission.co/subscribe  You can follow us on Twitter or Instagram @themissionhq

Mark Viden, the VP of Marketing for Dignity Health, stops by for a chat about building a successful brand. The Mission also publishes the#1 newsletter for accelerated learning each day on Monday through Friday. Join hundreds of thousands of subscribers at: <a href="http://www.TheMission.co/subscribe" rel="nofollow" target="_blank">www.TheMission.co/subscribe</a> You can follow us on Twitter or Instagram @themissionhq

The Importance of Human Connection with Mark Viden

“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand Marketing at Dignity Health. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mark VidenMark Viden is charged with building a consumer brand for Dignity Health to help drive patient and physician awareness and acquisition. He oversees brand advertising for the organization, and is responsible for developing branded experiences through sports sponsorships, pop ups, and other channels. He is also the business sponsor for Dignity Health’s consumer digital engagements, including website development, social media strategies and native content development.Prior to joining Dignity Health, Viden has held a number of marketing positions both in Boston and San Francisco. He started his career at the advertising agency, Hill Holiday, and then moved on to work in the financial services industry. He also led brand development for a boutique agency that served both startups and established brands, such as NBCi, Houghton Mifflin, and Hewlett Packard.Viden received a Bachelor of Arts degree in English from Colby College in Waterville, Maine, has served on the San Francisco board of the International Association of Business Communicators, and is an active member of the Communication Leadership Exchange.Episode HighlightsBranding as storytelling. “It’s all about telling stories — finding the stories” of the people whose lives your work touches. And health is a powerful part of people’s lives.“Patients want to tell their stories.” Recently, Dignity Health has actively sought patient’s stories, even using found footage in their videos.“Health is one of the most searched topics in Google.” That also creates a big disruption! Patients know more than ever before — even about marketing. “Consumers also more savvy today about advertising than ever before.”What’s missing in healthcare marketing today? “Authentic experiences. We want to start a movement.”What brand has made Mark smile recently? “Lyft — they’ve done a great job of positioning themselves as an irreverent counterpoint to Uber.” He also mentioned the recent Samsung ad, which paired an ostrich and a VR headset.To learn more, go to dignityhealth.org and check out their YouTube channel.As We Wrap …Before we go, I want to flip the microphone around to our community …Recently, Peter Shankman gave a shout out on Twitter to his appearance on my previous podcast, The Work Talk Show where he shared how he makes work fun. We’ll have to get you on the On Brand podcast next!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.  Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.  Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.  OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.  Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more.  Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand Marketing at Dignity Health. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mark Viden<a href="https://twitter.com/markviden?lang=en" rel="nofollow" target="_blank">Mark Viden</a> is charged with building a consumer brand for Dignity Health to help drive patient and physician awareness and acquisition. He oversees brand advertising for the organization, and is responsible for developing branded experiences through sports sponsorships, pop ups, and other channels. He is also the business sponsor for Dignity Health’s consumer digital engagements, including website development, social media strategies and native content development.Prior to joining Dignity Health, Viden has held a number of marketing positions both in Boston and San Francisco. He started his career at the advertising agency, Hill Holiday, and then moved on to work in the financial services industry. He also led brand development for a boutique agency that served both startups and established brands, such as NBCi, Houghton Mifflin, and Hewlett Packard.Viden received a Bachelor of Arts degree in English from Colby College in Waterville, Maine, has served on the San Francisco board of the International Association of Business Communicators, and is an active member of the Communication Leadership Exchange.Episode HighlightsBranding as storytelling. “It’s all about telling stories — finding the stories” of the people whose lives your work touches. And health is a powerful part of people’s lives.“Patients want to tell their stories.” Recently, Dignity Health has actively sought patient’s stories, even using found footage in their videos.“Health is one of the most searched topics in Google.” That also creates a big disruption! Patients know more than ever before — even about marketing. “Consumers also more savvy today about advertising than ever before.”What’s missing in healthcare marketing today? “Authentic experiences. We want to start a movement.”What brand has made Mark smile recently? “Lyft — they’ve done a great job of positioning themselves as an irreverent counterpoint to Uber.” He also mentioned the recent Samsung ad, which paired an ostrich and a VR headset.To learn more, go to <a href="https://www.dignityhealth.org/" rel="nofollow" target="_blank">dignityhealth.org</a> and check out their <a href="https://www.youtube.com/user/DignityHealth" rel="nofollow" target="_blank">YouTube channel.</a>As We Wrap …Before we go, I want to flip the microphone around to our community …Recently, Peter Shankman gave a shout out on Twitter to his appearance on my previous podcast, The Work Talk Show where he shared <a href="http://worktalkshow.com/peter-shankman-on-making-work-fun/" rel="nofollow" target="_blank">how he makes work fun.</a> We’ll have to get you on the On Brand podcast next!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.<ul> <li> Subscribe to the podcast – You can subscribe to the show via <a href="https://itunes.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://app.stitcher.com/browse/feed/40156/details" rel="nofollow" target="_blank">Stitcher</a>, and <a href="http://www.branddrivendigital.com/feed/podcast/" rel="nofollow" target="_blank">RSS</a>.</li> <li> Rate and review the show – If you like what you’re hearing, head over to <a href="https://itunes.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2" rel="nofollow" target="_blank">iTunes</a> and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.</li> <li> OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? <a href="http://www.branddrivendigital.com/how-to-rate-and-review-a-podcast-in-itunes/" rel="nofollow" target="_blank">Check this out</a>.</li> <li> Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. <a href="http://branddrivendigital.com/socialbrand2017/" rel="nofollow" target="_blank">Learn more</a>.</li> <li> Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at <a href="http://www.amazon.com/Get-Scrappy-Smarter-Marketing-Businesses/dp/0814437311/" rel="nofollow" target="_blank">Amazon</a> and check out <a href="http://nickwestergaard.com/getscrappy/" rel="nofollow" target="_blank">GetScrappyBook.com</a> for special offers and extras.</li> </ul>Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Creating an Authentic Healthcare Brand with Mark Viden