Jennifer Sabin's guest appearances

Jennifer Sabin

Marketing Trends

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Ryan Green

Steve Robinson

Kai Wright

Karen Wickre

Grant Johnson

Stu Heinecke

Brian Rothenberg

Geoffrey Miller

Travis Chambers

Jay Baer

Jaleh Rezaei

Joe Chernov

Kurt Stoll

Jason Rose

Sean Whiteley

OwlTail

Jennifer Sabin, VP of Marketing at Showd.Me, talks with Jeremy about strategies for juggling various audiences.Highlights:Calibrating messaging and content for different audiencesHow to keep content for various audiences on brand and "of a piece"Keeping your team organized when creating content for multiple audiencesLearn more about Showd.MeConnect with Jennifer on LinkedInMemorable Quotes:"As we grow and expand into other industries, we need to make sure that any prospect who visits our website feels like Showd.Me can work for them.""We're just really trying to figure out the best way to get the right content to the right audience at the right time.""The first thing I did was, I made sure that we created a brand standard guideline document and we send that out to any external vendor that we work with and any agency that we partner with to make sure that anything that's written that comes with our Showd.Me logo stamped on it is consistent to our internal messaging."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Jennifer Sabin, VP of Marketing at <a href="http://Showd.Me" rel="nofollow" target="_blank">Showd.Me</a>, talks with Jeremy about strategies for juggling various audiences.Highlights:<ul><li>Calibrating messaging and content for different audiences</li><li>How to keep content for various audiences on brand and "of a piece"</li><li>Keeping your team organized when creating content for multiple audiences</li></ul>Learn more about <a href="https://showd.me/" rel="nofollow" target="_blank">Showd.Me</a> Connect with Jennifer on <a href="https://linkedin.com/in/jennifer-h-sabin" rel="nofollow" target="_blank">LinkedIn</a>Memorable Quotes: "As we grow and expand into other industries, we need to make sure that any prospect who visits our website feels like <a href="http://Showd.Me" rel="nofollow" target="_blank">Showd.Me</a> can work for them.""We're just really trying to figure out the best way to get the right content to the right audience at the right time.""The first thing I did was, I made sure that we created a brand standard guideline document and we send that out to any external vendor that we work with and any agency that we partner with to make sure that anything that's written that comes with our <a href="http://Showd.Me" rel="nofollow" target="_blank">Showd.Me</a> logo stamped on it is consistent to our internal messaging."The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Engaging multiple audiences w/ Jennifer Sabin

Missed deadlines, delays, and projects that never see the light of day. These things are the bane of any marketer’s existence, but they are the common obstacles that arise with any kind of project. The true challenge of marketing is much deeper than that. “The biggest challenge of marketing is to build brand awareness of your product or service in a way that resonates with customers to the point that they cannot live without your product. It doesn't matter if you're selling to consumers or businesses, you need to utilize technology to be able to answer questions at all hours of the day and night so customers don't leave your site to head over to a competitor.”Those are the words of Jennifer Sabin, the Director of Content Marketing at Capacity, and it’s her belief that to solve that big challenge, marketers need to be laser-focused on two things: customer acquisition and retention. On this episode of Marketing Trends, Jennifer explains what she means, and she also details why an agile approach to marketing is the best way for marketers to keep up with demanding workflows.Main TakeawaysAgile Marketing: Planning and prioritization are the heartbeats of any agile marketing approach. When taking an agile marketing approach, teams should be assigned due dates with full transparency on the timeline of each project. This kind of workflow gives teams the ability to collaborate freely with one another, while also giving team members the freedom to create a process that will allow them to meet the expectations that were set.Does Your Content Fit?: Not every piece of content will resonate with every potential buyer, but every piece of content that you create should resonate with a particular buyer segment. When developing your content, make sure you know who your target audience is, where they are in their customer journey, and make sure that the content you are presenting them is the right content to resonate with their specific needs.Data-Driven World: Every marketing decision you make should be rooted in data. Make sure you are using every analytics tool at your disposal, from Google Analytics to Salesforce’s dashboard, to see where your customers are engaging with your content. By following the data, you can easily and quickly pivot your marketing strategy and funds to campaigns or ads that are performing better to help optimize your marketing spend.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer 

Missed deadlines, delays, and projects that never see the light of day. These things are the bane of any marketer’s existence, but they are the common obstacles that arise with any kind of project. The true challenge of marketing is much deeper than that. “The biggest challenge of marketing is to build brand awareness of your product or service in a way that resonates with customers to the point that they cannot live without your product. It doesn't matter if you're selling to consumers or businesses, you need to utilize technology to be able to answer questions at all hours of the day and night so customers don't leave your site to head over to a competitor.”Those are the words of <a href="https://www.linkedin.com/in/jennifer-h-sabin/" rel="nofollow" target="_blank">Jennifer Sabin</a>, the Director of Content Marketing at <a href="https://capacity.com/" rel="nofollow" target="_blank">Capacity</a>, and it’s her belief that to solve that big challenge, marketers need to be laser-focused on two things: customer acquisition and retention. On this episode of Marketing Trends, Jennifer explains what she means, and she also details why an agile approach to marketing is the best way for marketers to keep up with demanding workflows.Main Takeaways<ul><li>Agile Marketing: Planning and prioritization are the heartbeats of any agile marketing approach. When taking an agile marketing approach, teams should be assigned due dates with full transparency on the timeline of each project. This kind of workflow gives teams the ability to collaborate freely with one another, while also giving team members the freedom to create a process that will allow them to meet the expectations that were set.</li><li>Does Your Content Fit?: Not every piece of content will resonate with every potential buyer, but every piece of content that you create should resonate with a particular buyer segment. When developing your content, make sure you know who your target audience is, where they are in their customer journey, and make sure that the content you are presenting them is the right content to resonate with their specific needs.</li><li>Data-Driven World: Every marketing decision you make should be rooted in data. Make sure you are using every analytics tool at your disposal, from Google Analytics to Salesforce’s dashboard, to see where your customers are engaging with your content. By following the data, you can easily and quickly pivot your marketing strategy and funds to campaigns or ads that are performing better to help optimize your marketing spend.</li></ul>---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://sforce.co/3BJeew7" rel="nofollow" target="_blank">salesforce.com/marketing.</a>---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at <a href="https://sfdc.co/every-buyer" rel="nofollow" target="_blank">https://sfdc.co/every-buyer </a>

Taking an Agile Approach to Marketing with Capacity Director of Content Marketing, Jennifer Sabin