Kevan O's guest appearances

Kevan O

Rebel City Podcast

Apptivate: App Marketing Explained

The Shaun Pepper Podcast

The Common Sense Gospel

Andrew MacLean

Eric Stein

Caroline Flack

David McDonald

Paul Morris

Michael Jessen

Paul Sweeney

Jeff Chang

Lee Smith

Dylan Jones

Darren McGarvey

Dan Collins

Jim Calhoun

Jennifer Jones

Tom Masterson

OwlTail

Kevan O'Brien (@kevankevan) is a digital marketing guru who has made strides in the gaming industry throughout his career in Vancouver. Working alongside influencers and celebrities, he has leverage intellectual properties to promote mobile games to a global audience.With experience teaching marketing courses at SFU, he has spoken on panels globally and had drinks with Trudeau.If you are interested in learning more about Kevin follow him here:Linkedin.com/Kevanobrienwww.twitter.com/kevankevanIn this episode we discuss the following:How working with influencers' has evolved in Digital Marketing space.How to use metrics to measure the value of a customer over their lifetimeHow technology use in social settings is evolving and what we can do about it.Why it makes sense for Starbucks to spend 1500 dollars marketing to a customer.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes, Spotify, Google Podcasts? It takes less than 60 seconds, and it really makes a difference in helping me to reach more listeners and guests.Support the show (https://www.buymeacoffee.com/shaunpepper)

Kevan O'Brien <a href="http://twitter.com/kevankevan" rel="nofollow" target="_blank">(@kevankevan)</a> is a digital marketing guru who has made strides in the gaming industry throughout his career in Vancouver. Working alongside influencers and celebrities, he has leverage intellectual properties to promote mobile games to a global audience.With experience teaching marketing courses at <a href="https://www.sfu.ca/continuing-studies/instructors/m-p/kevan-o-brien/" rel="nofollow" target="_blank">SFU</a>, he has spoken on panels globally and had drinks with Trudeau. If you are interested in learning more about Kevin follow him here:<ul><li><a href="https://ca.linkedin.com/in/kevanobrien" rel="nofollow" target="_blank">Linkedin.com/Kevanobrien</a></li><li><a href="http://www.twitter.com/kevankevan" rel="nofollow" target="_blank">www.twitter.com/kevankevan</a></li></ul>In this episode we discuss the following:<ul><li>How working with influencers' has evolved in Digital Marketing space.</li><li>How to use metrics to measure the value of a customer over their lifetime</li><li>How technology use in social settings is evolving and what we can do about it.</li><li>Why it makes sense for Starbucks to spend 1500 dollars marketing to a customer.</li></ul>***If you enjoy the podcast, would you please consider leaving a short review on <a href="https://podcasts.apple.com/ca/podcast/the-shaun-pepper-podcast/id1513958430" rel="nofollow" target="_blank">Apple Podcasts/iTunes</a>, <a href="https://open.spotify.com/show/1BCzWd6F9NZV16dvQDi7bf" rel="nofollow" target="_blank">Spotify</a>, <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMDE1Njg0LnJzcw==" rel="nofollow" target="_blank">Google Podcasts</a>? It takes less than 60 seconds, and it really makes a difference in helping me to reach more listeners and guests. <a href="https://www.buymeacoffee.com/shaunpepper" rel="payment nofollow" target="_blank">Support the show</a> (<a href="https://www.buymeacoffee.com/shaunpepper" rel="nofollow" target="_blank">https://www.buymeacoffee.com/shaunpepper</a>)

Kevan O'Brien - Following the Growth of Digital Marketing while Avoiding the Noise (#2)

Meet Kevan O’Brien, the Marketing Director at LBC Studios. This Canadian mobile gaming developer is responsible for “Hempire,” the world’s largest mobile cannabis game.Questions Kevan Answered In This Episode:How has the legalization of marijuana affected your business?What are 3 lessons you’ve learned from making mistakes?What are some dos and don’ts of influencer marketing?Timestamp:2:37 How marijuana legalization is affecting LBS Studios5:48 Kevan’s $17,000 overnight mistake and what he learned11:02 “20% for Testing” rule12:18 Google Drive hack for looking smart at events15:05 The real value of working with influencersQuotes:“What we’re really looking for now as we work with influencers is the content that they create for us.”“If they leave us a review, we want it to be honest and we want it to come from their mouth. And also, we want to be able to use that asset in our own marketing.”“When you work with an influencer and you’re looking at reaching their network and providing them with some money to plug a product, the cost actually becomes really, really viable because you can use both the distribution as a KPI but also the asset itself as something that adds value.”Mentioned In This Episode:LBC StudiosHempireTommy Chong Plays Hempire YouTube video

Meet Kevan O’Brien, the Marketing Director at LBC Studios. This Canadian mobile gaming developer is responsible for “Hempire,” the world’s largest mobile cannabis game.Questions Kevan Answered In This Episode:<ul><li>How has the legalization of marijuana affected your business?</li><li>What are 3 lessons you’ve learned from making mistakes?</li><li>What are some dos and don’ts of influencer marketing?</li></ul>Timestamp:<ul><li>2:37 How marijuana legalization is affecting LBS Studios</li><li>5:48 Kevan’s $17,000 overnight mistake and what he learned</li><li>11:02 “20% for Testing” rule</li><li>12:18 Google Drive hack for looking smart at events</li><li>15:05 The real value of working with influencers</li></ul>Quotes:“What we’re really looking for now as we work with influencers is the content that they create for us.”“If they leave us a review, we want it to be honest and we want it to come from their mouth. And also, we want to be able to use that asset in our own marketing.”“When you work with an influencer and you’re looking at reaching their network and providing them with some money to plug a product, the cost actually becomes really, really viable because you can use both the distribution as a KPI but also the asset itself as something that adds value.”Mentioned In This Episode:<a href="https://lbcstudios.ca/" rel="nofollow" target="_blank">LBC Studios</a> <a href="https://hempiregame.com/" rel="nofollow" target="_blank">Hempire</a> <a href="https://www.youtube.com/watch?v=zDxUMmSAtgc" rel="nofollow" target="_blank">Tommy Chong Plays Hempire YouTube video</a>

Working with Influencers - Kevan O’Brien (LBC Studios)

Matt and Paul talk with Kevan Reilly creator and host of Flat Two Right, a music show based out of Glasgow and about entering its fourth season.  Kevan is also a professional musician and blogger.  The guys chat weird reasons for names, Flat Two Right, creative process, how to survive as a musician and Marijuana. *Please watch with headphones if you can!! Paul forgot to record Matt'c Mic * Links: https://www.youtube.com/channel/UCjyxTQTiDBbzUjg0ZfyJ_6g https://kevanoreilly.wordpress.com/

Matt and Paul talk with Kevan Reilly creator and host of Flat Two Right, a music show based out of Glasgow and about entering its fourth season. Kevan is also a professional musician and blogger. The guys chat weird reasons for names, Flat Two Right, creative process, how to survive as a musician and Marijuana. *Please watch with headphones if you can!! Paul forgot to record Matt'c Mic * Links: <a href="https://www.youtube.com/channel/UCjyxTQTiDBbzUjg0ZfyJ_6g" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCjyxTQTiDBbzUjg0ZfyJ_6g</a> <a href="https://kevanoreilly.wordpress.com/" rel="nofollow" target="_blank">https://kevanoreilly.wordpress.com/</a>

Rebel City Podcast - Episode 4 - Kevan O'Reilly (Flat Two Right)