Camille Grade's guest appearances

Camille Grade

Agtech - So What?

Authentically Successful

Aidan Connolly

Sarah Nolet

Anastasia Volkova

Mark Ferguson

Pete Nelson

Michael Gilbert

Emma Fuller

Damon Johnson

Kevin Heikes

Rob Sharkey

Corteva Agriscience

Mary Shelman

Charles Baron

Vonnie Estes

Peter Thompson

OwlTail

Travis Martin

AgTech companies make promises to investors to grow fast and be quick to iterate or change direction. But they also make promises to customers who think more in seasons instead of product development cycles, and who value long-term relationships with a mutual investment.These are difficult pressures for agtech marketers to manage. In this episode, we hear from Camille Grade, Chief Marketing Officer at Bushel, and Travis Martin, an agtech marketing consultant and founder of industry newsletter Magnetic Ag, on how they balance the demands of fast-growth tech with the long memory and unique market structure of agriculture.Hear both guests share their insights on:Why authenticity and integrity are more important than ever when communicating your agtech brandHow to reconcile new media and marketing strategies with an industry that still relies heavily on in-person connectionWhat opportunities exist with your early adopters and biggest fansHow to manage your brand promise over crucial periods of growth, experimentation, and changeFor more information and links to the resources mentioned in this podcast, visit our website.

AgTech companies make promises to investors to grow fast and be quick to iterate or change direction. But they also make promises to customers who think more in seasons instead of product development cycles, and who value long-term relationships with a mutual investment. These are difficult pressures for agtech marketers to manage. In this episode, we hear from Camille Grade, Chief Marketing Officer at Bushel, and Travis Martin, an agtech marketing consultant and founder of industry newsletter Magnetic Ag, on how they balance the demands of fast-growth tech with the long memory and unique market structure of agriculture. Hear both guests share their insights on: <ul><li>Why authenticity and integrity are more important than ever when communicating your agtech brand</li><li>How to reconcile new media and marketing strategies with an industry that still relies heavily on in-person connection</li><li>What opportunities exist with your early adopters and biggest fans</li><li>How to manage your brand promise over crucial periods of growth, experimentation, and change</li></ul>For more information and links to the resources mentioned in this podcast, visit our website.

The Authenticity Premium in AgTech Marketing with Camille Grade from Bushel and Travis Martin from Magnetic Ag

In this episode, host Carol Schultz speaks with Camille Grade, CMO at Bushel. Hear about their pivot from mobile custom software development, a services company, to building a technology company focused on agribusiness. When looking at the physical infrastructure built in the US hundreds of years ago, this gave the US a huge competitive advantage in selling commodities overseas. Bushel believes that building digital will add another competitive advantage in the market.  We often speak about how the most successful companies are solving real problems that need to be solved, and in Bushel's case, local farmers were having great difficulty seeing their account information with their local grain facility. They can now see their scale tickets, how they are fulfilling contracts, if they still need to deliver product, how much they still need to deliver, and how much have they been paid, etc.Learn more at bushelpowered.comYou can find more information for all our episodes at verticalelevation.com/podcasts, and you can find Carol on Twitter @carolbschultz or LinkedIn: https://www.linkedin.com/in/carolbschultz/.

In this episode, host Carol Schultz speaks with Camille Grade, CMO at Bushel. Hear about their pivot from mobile custom software development, a services company, to building a technology company focused on agribusiness. When looking at the physical infrastructure built in the US hundreds of years ago, this gave the US a huge competitive advantage in selling commodities overseas. Bushel believes that building digital will add another competitive advantage in the market. We often speak about how the most successful companies are solving real problems that need to be solved, and in Bushel's case, local farmers were having great difficulty seeing their account information with their local grain facility. They can now see their scale tickets, how they are fulfilling contracts, if they still need to deliver product, how much they still need to deliver, and how much have they been paid, etc.Learn more at <a href="https://bushelpowered.com/" rel="noopener noreferrer nofollow" target="_blank">bushelpowered.com</a>You can find more information for all our episodes at <a href="https://my.captivate.fm/verticalelevation.com/podcasts," rel="noopener noreferrer nofollow" target="_blank">verticalelevation.com/podcasts,</a> and you can find Carol on Twitter <a href="https://twitter.com/CarolBSchultz" rel="noopener noreferrer nofollow" target="_blank">@carolbschultz </a>or LinkedIn: <a href="https://www.linkedin.com/in/carolbschultz/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/carolbschultz/</a>.

Strengthening the relationship between agribusiness and farmer with Bushel's Camille Grade