Brendan Roche's guest appearances

Brendan Roche

Pickled Eggs & Cold Beer

Justin Smith

Michael Mason

Mike Mason

Busch Beer

Trevor Smith

Bill Edwards

Hank McCarthy

Callie Hietala

Budweiser Budvar

Eli Wentz

Drew Cumbow

Stephen Edward Wiley

Brent Treash

Cam Bell

Joe Reiff

OwlTail

Originally intended as a beer for those who loved classic Bavarian-style pilsners, and once sold in bottles designed to look like beer steins, these days today’s beer is more likely to be found attired in blaze orange, camouflage, NASCAR emblems, or fishing-inspired images.  Despite its apparent market changes, it nonetheless remains a beer for the out-of-doors, once hanging its hat on the slogan, “clear and bright as mountain air,” today leaning on the shorter, but no less image-charged “head for the mountains.”   This is a beer that has caused men in their sixties to raise arms against one another, a beer that cheerfully revels in its own hooliganish reputation, a beer that maintains the best damn Twitter account of any big corporate entity in the United States.  Today on Pickled Eggs &amp; Cold Beer we climb out of our deer stands, head back to our dorm rooms, and settle into our orange couch we bought for $50 at the flea market that one Saturday.   Today we’re talking Busch beer. 

Originally intended as a beer for those who loved classic Bavarian-style pilsners, and once sold in bottles designed to look like beer steins, these days today’s beer is more likely to be found attired in blaze orange, camouflage, NASCAR emblems, or fishing-inspired images.  Despite its apparent market changes, it nonetheless remains a beer for the out-of-doors, once hanging its hat on the slogan, “clear and bright as mountain air,” today leaning on the shorter, but no less image-charged “head for the mountains.”   This is a beer that has caused men in their sixties to raise arms against one another, a beer that cheerfully revels in its own hooliganish reputation, a beer that maintains the best damn Twitter account of any big corporate entity in the United States.  Today on Pickled Eggs &amp; Cold Beer we climb out of our deer stands, head back to our dorm rooms, and settle into our orange couch we bought for $50 at the flea market that one Saturday.   Today we’re talking Busch beer.


                Episode 3: Busch Beer with Special Co-Host Brendan Roche and Guest Smilin' Mike Mason
            

It is the best-selling beer in the United States, the third best-selling on Earth, a yellow beverage that is so ubiquitous that the only thing as large as its presence on supermarket and convenience store shelves is its advertising presence.  The great cold war between multinational beer corporations rages on, in its fourth decade at least, as alliances and corporations grow ever larger, consolidating resources, developing intensive and extensive logistics systems, data analysis mechanisms, but the leading weapons are not intercontinental weapons or aircraft carriers, but inexpensive adjunct lagers that promise palatable low caloric costs with sufficiently high alcoholic content, packaged in an inoffensive form.   What is amazing is the scale and consistent quality of this undertaking – today’s beer alone generates around half a billion US dollars a year, in no small part because it is nearly always of the same essential quality no matter where or when one buys it – a miracle of technology and planning whose history mirrors that of modernization itself.   Today on Pickled Eggs &amp; Cold Beer we raise our glasses and consider the imperial behest of arguably the greatest of corporate mascots of the 1980s, the late, the great, Spuds McKenzie.   Today, we’re talking about Bud Light. http://www.pickledeggsandcoldbeer.com/2018/07/episode-2-bud-light.html

It is the best-selling beer in the United States, the third best-selling on Earth, a yellow beverage that is so ubiquitous that the only thing as large as its presence on supermarket and convenience store shelves is its advertising presence.  The great cold war between multinational beer corporations rages on, in its fourth decade at least, as alliances and corporations grow ever larger, consolidating resources, developing intensive and extensive logistics systems, data analysis mechanisms, but the leading weapons are not intercontinental weapons or aircraft carriers, but inexpensive adjunct lagers that promise palatable low caloric costs with sufficiently high alcoholic content, packaged in an inoffensive form.   What is amazing is the scale and consistent quality of this undertaking – today’s beer alone generates around half a billion US dollars a year, in no small part because it is nearly always of the same essential quality no matter where or when one buys it – a miracle of technology and planning whose history mirrors that of modernization itself.   Today on Pickled Eggs &amp; Cold Beer we raise our glasses and consider the imperial behest of arguably the greatest of corporate mascots of the 1980s, the late, the great, Spuds McKenzie.   Today, we’re talking about Bud Light. <a href="http://www.pickledeggsandcoldbeer.com/2018/07/episode-2-bud-light.html" rel="nofollow" target="_blank">http://www.pickledeggsandcoldbeer.com/2018/07/episode-2-bud-light.html</a>


                Episode 2: Bud Light with Squire Brendan Roche
            