Leon McIntosh's guest appearances

Leon McIntosh

Loop Is Live

The DigitalMarketer Podcast

The Debrief with Miguel Feliciano

Kevin Hart

Tim Grover

Jim Stoppani

OwlTail

How do you showcase what you do for a living when the work involves building gun displays and safe rooms? Gun control is a delicate topic, and some clients are sensitive about showing off their new gun safes from a privacy perspective.Leon McIntosh is the Head of Marketing and CMO of TK422 Customs and Firearms Depot and in today’s insightful episode of DigitalMarketer he’s addressing the power of sharing your process from a marketing perspective as you grow your brand. There’s an entire story to be told, from whiteboard idea generation to final production and installation. And rather than just release a boring corporate-looking PR video when you’ve finally finished your prototype, Leon and his team are creating great content as they go along. This goes a long way towards reinforcing the idea that you know what you are doing when it comes to gun-safe design and construction, and lands your products in the hands of Keanu Reeves in the latest John Wick movie, for example! The power of organic marketing reach, achieved by telling your brand story on Instagram, cannot be underestimated, and can even get you to Hollywood! Creating your ‘why’, sticking to a schedule, and sharing your brand journey successes (and failures) are just some of the tips on offer from Leon in this episode of DigitalMarketer that will get you thinking out of the box with your marketing initiatives from the safety of your impressive new safe room!Key Takeaways:01:56 What media content is TK422 generating around its gun safes and vault rooms?04:50 How does TK422 combine product design with the content they’re creating? 07:48 Finding new business from the movies (John Wick!) using Instagram10:49 The power of sharing your process as you grow your brand16:38 What are the challenges when it comes to wanting to scale?19:49 Content creation tips (based on the success of the safes)21:50 Unpacking the Customer Journey (showcasing the humanity)24:28 Learning not to hold yourself to the Internet’s expectationsConnect with Leon McIntosh:Website - https://www.tk422customs.com/Instagram - Custom Vaults, Safes + Gun Rooms (@tk422customs) • Instagram photos and videos - https://www.instagram.com/tk422customs/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How do you showcase what you do for a living when the work involves building gun displays and safe rooms?  Gun control is a delicate topic, and some clients are sensitive about showing off their new gun safes from a privacy perspective. Leon McIntosh is the Head of Marketing and CMO of TK422 Customs and Firearms Depot and in today’s insightful episode of DigitalMarketer he’s addressing the power of sharing your process from a marketing perspective as you grow your brand.  There’s an entire story to be told, from whiteboard idea generation to final production and installation.  And rather than just release a boring corporate-looking PR video when you’ve finally finished your prototype, Leon and his team are creating great content as they go along.  This goes a long way towards reinforcing the idea that you know what you are doing when it comes to gun-safe design and construction, and lands your products in the hands of Keanu Reeves in the latest John Wick movie, for example!  The power of organic marketing reach, achieved by telling your brand story on Instagram, cannot be underestimated, and can even get you to Hollywood!  Creating your ‘why’, sticking to a schedule, and sharing your brand journey successes (and failures) are just some of the tips on offer from Leon in this episode of DigitalMarketer that will get you thinking out of the box with your marketing initiatives from the safety of your impressive new safe room! Key Takeaways:01:56 What media content is TK422 generating around its gun safes and vault rooms?04:50 How does TK422 combine product design with the content they’re creating? 07:48 Finding new business from the movies (John Wick!) using Instagram10:49 The power of sharing your process as you grow your brand16:38 What are the challenges when it comes to wanting to scale?19:49 Content creation tips (based on the success of the safes)21:50 Unpacking the Customer Journey (showcasing the humanity)24:28 Learning not to hold yourself to the Internet’s expectations Connect with Leon McIntosh:Website - <a href="https://www.tk422customs.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.tk422customs.com/</a>Instagram - <a href="https://www.instagram.com/tk422customs/?hl=en" rel="noopener noreferrer nofollow" target="_blank">Custom Vaults, Safes + Gun Rooms (@tk422customs) • Instagram photos and videos</a> - <a href="https://www.instagram.com/tk422customs/" rel="nofollow" target="_blank">https://www.instagram.com/tk422customs/</a> Be sure to subscribe to the podcast at: <a href="https://www.digitalmarketer.com/podcast/" rel="nofollow" target="_blank">https://www.digitalmarketer.com/podcast/</a>Facebook: <a href="https://www.facebook.com/digitalmarketer" rel="nofollow" target="_blank">https://www.facebook.com/digitalmarketer</a>Instagram: <a href="https://www.instagram.com/digitalmarketer/" rel="nofollow" target="_blank">https://www.instagram.com/digitalmarketer/</a>LinkedIn: <a href="https://www.linkedin.com/company/digital-marketer/" rel="nofollow" target="_blank">https://www.linkedin.com/company/digital-marketer/</a> <h1>This Month's Sponsors:</h1><ul><li><a href="https://conversionfanatics.com/" rel="noopener noreferrer nofollow" target="_blank">Conversion Fanatics - Conversion Rate Optimization Agency</a></li><li><a href="https://www.bkacontent.com/perpetual/" rel="noopener noreferrer nofollow" target="_blank">Get 50% Off Monthly Blog Writing Service - BKA Content</a></li></ul> <h1>More Resources from Scalable</h1><ul><li><a href="https://scalable.co?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen" rel="noopener noreferrer nofollow" target="_blank">[Free Guide &amp; Assessment] 7 Levels of Scale</a></li><li><a href="https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen" rel="noopener noreferrer nofollow" target="_blank">FREE EPIC Challenge</a></li></ul> <h1>More Shows You'll Love</h1><ul><li><a href="https://perpetualtraffic.com/" rel="noopener noreferrer nofollow" target="_blank">Perpetual Traffic</a> - The #1 podcast for learning paid traffic and improving your conversions!</li><li><a href="https://businesslunchpodcast.com/" rel="noopener noreferrer nofollow" target="_blank">Business Lunch</a> - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss</li></ul> Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!<a href="https://dm.captivate.fm/ecom-cert" rel="nofollow" target="_blank">Ecom Cert</a>

Content Creation Secrets - Lessons from TK422's Gun Safe Success with Leon McIntosh

Tonight I spoke with Leon McIntosh, serial entrepreneur and athlete; about what he's done as an entrepreneur, the lessons he's learned and implemented into other projects, and his entrepreneurial routine for success across health, well-being, family, and business. We dive into some deeper questions with the redacted section of the podcast that you can get via the Patreon page (below).   Leon McIntosh https://www.leonmcintosh.com https://www.swyftinteractive.com https://www.instagram.com/leonmac24/   The Debrief Patreon Page Help support the podcast and get access to premium content like the Redacted Files https://www.patreon.com/thedebrief

Tonight I spoke with Leon McIntosh, serial entrepreneur and athlete; about what he's done as an entrepreneur, the lessons he's learned and implemented into other projects, and his entrepreneurial routine for success across health, well-being, family, and business. We dive into some deeper questions with the redacted section of the podcast that you can get via the Patreon page (below). Leon McIntosh <a href="https://www.leonmcintosh.com" rel="nofollow" target="_blank">https://www.leonmcintosh.com</a> <a href="https://www.swyftinteractive.com" rel="nofollow" target="_blank">https://www.swyftinteractive.com</a> <a href="https://www.instagram.com/leonmac24/" rel="nofollow" target="_blank">https://www.instagram.com/leonmac24/</a> The Debrief Patreon Page Help support the podcast and get access to premium content like the Redacted Files <a href="https://www.patreon.com/thedebrief" rel="nofollow" target="_blank">https://www.patreon.com/thedebrief</a>