Paul Shortley's guest appearances

Paul Shortley

The Sales Engagement Podcast

Jake Dunlap

Josh Jordan

Max Altschuler

Jeff Bajorek

David Morse

Matt Schatz

Justin Welsh

Kevin Dorsey

Randy Frisch

Daniel Rodriguez

Richard Harris

Elias Torres

Gleb Tsipursky

Ryan Reisert

Mark Metry

OwlTail

Everyone is cost-centric right now — but especially CFOs. When your product or service is priced at premium, how do you use storytelling to sell at a time when the phones are uncharacteristically quiet? In this episode, I interview Paul Shortley, SVP of Global Sales, Marketing Effectiveness at Nielsen, about the tactics of sales messaging. What we talked about: -A strong messaging platform starts with your customer -Exactly where to place your “NASCAR slide” -Sell benefits, not features -Why premium is still better than good enough For more engaging sales conversations, subscribe to The Sales Engagement Podcast on  Apple Podcasts, on  Spotify, or on our website.

Everyone is cost-centric right now — but especially CFOs. When your product or service is priced at premium, how do you use storytelling to sell at a time when the phones are uncharacteristically quiet? In this episode, I interview <a href="https://www.linkedin.com/in/paulshortley/" rel="nofollow" target="_blank">Paul Shortley</a>, SVP of Global Sales, Marketing Effectiveness at <a href="https://www.nielsen.com/us/en/" rel="nofollow" target="_blank">Nielsen</a>, about the tactics of sales messaging. What we talked about: -A strong messaging platform starts with your customer -Exactly where to place your “NASCAR slide” -Sell benefits, not features -Why premium is still better than good enough For more engaging sales conversations, subscribe to The Sales Engagement Podcast on <a href="https://podcasts.apple.com/us/podcast/the-sales-engagement-podcast/id1436927134" rel="nofollow" target="_blank"> Apple Podcasts</a>, on <a href="https://open.spotify.com/show/5wKDvY9pxt8e3tAErbQVkQ" rel="nofollow" target="_blank"> Spotify</a>, or on <a href="https://salesengagement.com/podcast/" rel="nofollow" target="_blank">our website</a>.

Put Your Customer at the Center of Your Storytelling w/ Paul Shortley