Lisa Marcyes's guest appearances

Lisa Marcyes

Don't Forget Your Name Badge

Pros & Content

Radically Transparent 

Jason Miller

Paige Lewin

Allen Gannett

Steve Lucas

Tyler Lessard

Jill Murray

Chris Norton

Tom Hunt

Jon Miller

Andrew Wood

Chris Skinner

Kenda MacDonald

Matt Heinz

Christopher Willis

Erik Harbison

OwlTail

Join Lisa Marcyes, Head of Social Media at Cohesity, as she discusses the transformative role of data, analytics, and AI in shaping marketing. She underscores the potential of employee social advocacy in enhancing brand reach, emphasizing the power of ‘people trusting people’ over brands. Lisa shares how AI expedites content creation and enables focus on strategic tasks. In contemplating the future, she predicts an increased value for video content and niche community discussions as AI-generated content proliferates. This insightful episode brings to light the need for a balanced blend of data-driven strategies and human connections in the evolving marketing landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Lisa Marcyes, Head of Social Media at Cohesity, as she discusses the transformative role of data, analytics, and AI in shaping marketing. She underscores the potential of employee social advocacy in enhancing brand reach, emphasizing the power of ‘people trusting people’ over brands. Lisa shares how AI expedites content creation and enables focus on strategic tasks. In contemplating the future, she predicts an increased value for video content and niche community discussions as AI-generated content proliferates. This insightful episode brings to light the need for a balanced blend of data-driven strategies and human connections in the evolving marketing landscape.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader)

Oracle's Director of Global Social Media, Lisa Marcyes, stops by the Radically Transparent podcast to discuss what social media leaders are doing differently to forge intimate relationships with customers, cater to new expectations, and give their audiences an authentic view of the people behind their product. She shares her opinions on why content that is relatable, personable, and showcases the humans behind the handle resonates best with a global audience and how the power of speaking to audiences across social as if they were at a backyard BBQ – which she adheres to today -- is a tone that resonates well with most audiences. Her number one rule when it comes to social content? No highly produced copy! This approach has completely shifted the way B2B social media is perceived in the marketplace and is proving to transcend across all languages and cultures – which comes in handy for Lisa as she is responsible for communication to over 11 million followers. This episode will have you at the edge of your seat as Lisa dives into some of her most wild moments leading the Oracle social team. Listen to what she’s learned along the way, and even a few tips and tricks when thinking about your own social media strategy. Hot Topics of this episode: - How B2B brands can meet audience expectations in the social advocacy arena to stand up and make a difference as they respond to amazing moments in history – and what to do if you don’t always get it right - Why LinkedIn Newsletters are the engagement hack you didn’t know you needed – and other ways to add value across social media - How she's creating a personalized experience for 11 million followers in a meaningful way

<a href="https://www.oracle.com/index.html" rel="nofollow" target="_blank">Oracle</a>'s Director of Global Social Media, <a href="https://www.linkedin.com/in/lisamarcyes/" rel="nofollow" target="_blank">Lisa Marcyes</a>, stops by the Radically Transparent podcast to discuss what social media leaders are doing differently to forge intimate relationships with customers, cater to new expectations, and give their audiences an authentic view of the people behind their product. She shares her opinions on why content that is relatable, personable, and showcases the humans behind the handle resonates best with a global audience and how the power of speaking to audiences across social as if they were at a backyard BBQ – which she adheres to today -- is a tone that resonates well with most audiences. Her number one rule when it comes to social content? No highly produced copy! This approach has completely shifted the way B2B social media is perceived in the marketplace and is proving to transcend across all languages and cultures – which comes in handy for Lisa as she is responsible for communication to over 11 million followers. This episode will have you at the edge of your seat as Lisa dives into some of her most wild moments leading the Oracle social team. Listen to what she’s learned along the way, and even a few tips and tricks when thinking about your own social media strategy. Hot Topics of this episode: - How B2B brands can meet audience expectations in the social advocacy arena to stand up and make a difference as they respond to amazing moments in history – and what to do if you don’t always get it right - Why LinkedIn Newsletters are the engagement hack you didn’t know you needed – and other ways to add value across social media - How she's creating a personalized experience for 11 million followers in a meaningful way

Lisa Marcyes on Creating Value for a Global Audience