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Voice app and machine teaching engine founder Pat Higbie shares why voice is a growing category for business and brands, and how his AI makes it all possible.

Voice app and machine teaching engine founder Pat Higbie shares why voice is a growing category for business and brands, and how his AI makes it all possible.

Conversational Commerce - XAPP Co-Founder Pat Higbie

Pat Higbie is CEO and co-founder of XAPPmedia which delivers voice interactive apps and managed services for media and brands looking to connect with consumers on Amazon Alexa, Google Assistant, Microsoft Cortana or other platforms. Pat has worked in voice technology for a decade and co-founded XAPP in 2012, well before Amazon Echo launched. The company first worked with mobile audio apps to voice enable their content discovery and ads. Pat says, this is why the company originally built its platform for scale. In 2016, XAPP began working with brands and media companies to build and manage voice apps. Today, the company has hundreds of voice apps under management. Pat talks about what he has learned bringing so many organizations to voice interaction for the first time and what it takes to build a scalable voice platform.  

Pat Higbie is CEO and co-founder of XAPPmedia which delivers voice interactive apps and managed services for media and brands looking to connect with consumers on Amazon Alexa, Google Assistant, Microsoft Cortana or other platforms. Pat has worked in voice technology for a decade and co-founded XAPP in 2012, well before Amazon Echo launched. The company first worked with mobile audio apps to voice enable their content discovery and ads. Pat says, this is why the company originally built its platform for scale. In 2016, XAPP began working with brands and media companies to build and manage voice apps. Today, the company has hundreds of voice apps under management. Pat talks about what he has learned bringing so many organizations to voice interaction for the first time and what it takes to build a scalable voice platform.

Voicebot Podcast Episode 11 - Pat Higbie XAPPmedia CEO

Radio has always been one of the things that has been consistently ripe for mobile disruption on two fronts. The first is broadcast which is being handled by the likes of RDIO, Spotify, Pandora, Songza, iTunes Radio and now Amazon among many many others. All-told there are roughly 140 million Internet radio listeners that share their time across the new broadcasters. Not a huge global industry, but enough to warrant a rethink of the business and engagement models - which is the second piece ripe for a rethink.This is where XAPPmedia comes in. The company focuses on creating action within the ads broadcast over Internet radio. An ad that is enabled by XAPP prompts the listener to engage - by voice - for more information about the product being featured. What's really cool about this is that it can actually bring the listener into a commerce-enabled world over the air.Pat Higbie is the founder and CEO of the company and joins us to talk about the state of radio and Internet radio today, where the revenue does and will come from going forward, how long the idea of paying for radio will be sustainable and some key things that are needed in order to make this industry thrive. We also discuss the impact of Internet radio and mobile on the way advertising is done and paid for as well as a glimpse into the short future to see what is in store for this industry. Pay particular attention to what Pat has to say about the impact that what this industry will do to traditional search.Full show notes can be found here: http://untether.tv/2014/ep-519-what-happens-when-you-can-talk-back-to-the-radio-with-xappmedia-founder-pat-higbie/

Radio has always been one of the things that has been consistently ripe for mobile disruption on two fronts. The first is broadcast which is being handled by the likes of RDIO, Spotify, Pandora, Songza, iTunes Radio and now Amazon among many many others. All-told there are roughly 140 million Internet radio listeners that share their time across the new broadcasters. Not a huge global industry, but enough to warrant a rethink of the business and engagement models - which is the second piece ripe for a rethink. This is where XAPPmedia comes in. The company focuses on creating action within the ads broadcast over Internet radio. An ad that is enabled by XAPP prompts the listener to engage - by voice - for more information about the product being featured. What's really cool about this is that it can actually bring the listener into a commerce-enabled world over the air. Pat Higbie is the founder and CEO of the company and joins us to talk about the state of radio and Internet radio today, where the revenue does and will come from going forward, how long the idea of paying for radio will be sustainable and some key things that are needed in order to make this industry thrive. We also discuss the impact of Internet radio and mobile on the way advertising is done and paid for as well as a glimpse into the short future to see what is in store for this industry. Pay particular attention to what Pat has to say about the impact that what this industry will do to traditional search. Full show notes can be found <a href="http://untether.tv/2014/ep-519-what-happens-when-you-can-talk-back-to-the-radio-with-xappmedia-founder-pat-higbie/" rel="nofollow" target="_blank">here</a>: <a href="http://untether.tv/2014/ep-519-what-happens-when-you-can-talk-back-to-the-radio-with-xappmedia-founder-pat-higbie/" rel="nofollow" target="_blank">http://untether.tv/2014/ep-519-what-happens-when-you-can-talk-back-to-the-radio-with-xappmedia-founder-pat-higbie/</a>

EP #519: What happens when you can talk back to the radio - with XAPPmedia founder Pat Higbie