Etan Polinger's guest appearances

Etan Polinger

The DigitalMarketer Podcast

OwlTail

What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate? Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results.How much are you willing to invest to acquire a client properly? Does spending $5K to get 170 people at your event, sharing their photos, and engaging with your brand seem like a lot? Not really, especially when the sales you generate from the event are over $100K – and that's not even mentioning the leads that come from it!Solid marketing principles are on offer in this episode of DigitalMarketer which reminds us of the importance of the human experience when getting a potential new customer to buy into your brand. Ask yourself: Why should someone care and come to your event? And: How do you turn what the client expects into a 'wow'!From event touchstones to the email marketing buildup, and from Etan's hands-on approach of making the event look professional on the day, this episode has it all. There are practical and philosophical lessons to be gleaned for digital marketers out there as the world returns to live events in a more prosperous, post-pandemic climate. Perhaps it’s time for you to revisit the power of a well-marketed live event tailored to meet your business needs. Please join us to find out more.Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is a member of The DigitalMarketer faculty and you can find more of his insightful content on our website.Key Takeaways:01:57 Unpacking the evolution of Etan's sales flow idea04:28 Creating early anticipation via email (how to hype your event)07:43 Understanding the marketing steps and ideas leading up to the event13:25 What did the whole process cost?16:17 Why should people care about your offer and come to your event?18:19 What is your way to sell? How do you get clients to buy at the event?20:04 What happens when your leads and traffic run out? 22:43 Appreciating an event experience as a way to connect with your client24:56 What is the behavioral flow for someone at your event? Guiding someone to buyConnect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerWebsite - https://prosperousmedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate?  Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results. How much are you willing to invest to acquire a client properly? Does spending $5K to get 170 people at your event, sharing their photos, and engaging with your brand seem like a lot?  Not really, especially when the sales you generate from the event are over $100K – and that's not even mentioning the leads that come from it! Solid marketing principles are on offer in this episode of DigitalMarketer which reminds us of the importance of the human experience when getting a potential new customer to buy into your brand.  Ask yourself: Why should someone care and come to your event? And: How do you turn what the client expects into a 'wow'! From event touchstones to the email marketing buildup, and from Etan's hands-on approach of making the event look professional on the day, this episode has it all.  There are practical and philosophical lessons to be gleaned for digital marketers out there as the world returns to live events in a more prosperous, post-pandemic climate.  Perhaps it’s time for you to revisit the power of a well-marketed live event tailored to meet your business needs. Please join us to find out more. Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more.  Etan is a member of The DigitalMarketer faculty and you can find more of his insightful content on our website. Key Takeaways:01:57 Unpacking the evolution of Etan's sales flow idea04:28 Creating early anticipation via email (how to hype your event)07:43 Understanding the marketing steps and ideas leading up to the event13:25 What did the whole process cost?16:17 Why should people care about your offer and come to your event?18:19 What is your way to sell? How do you get clients to buy at the event?20:04 What happens when your leads and traffic run out? 22:43 Appreciating an event experience as a way to connect with your client24:56 What is the behavioral flow for someone at your event? Guiding someone to buy Connect with Etan Polinger :<a href="https://www.linkedin.com/in/etan-polinger" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> - <a href="https://www.linkedin.com/in/etan-polinger" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/etan-polinger</a><a href="https://prosperousmedia.us/" rel="noopener noreferrer nofollow" target="_blank">Website</a> - <a href="https://prosperousmedia.us/" rel="noopener noreferrer nofollow" target="_blank">https://prosperousmedia.us/</a> Be sure to subscribe to the podcast at: <a href="https://www.digitalmarketer.com/podcast/" rel="nofollow" target="_blank">https://www.digitalmarketer.com/podcast/</a>Facebook: <a href="https://www.facebook.com/digitalmarketer" rel="nofollow" target="_blank">https://www.facebook.com/digitalmarketer</a>Instagram: <a href="https://www.instagram.com/digitalmarketer/" rel="nofollow" target="_blank">https://www.instagram.com/digitalmarketer/</a>LinkedIn: <a href="https://www.linkedin.com/company/digital-marketer/" rel="nofollow" target="_blank">https://www.linkedin.com/company/digital-marketer/</a> <h1>This Month's Sponsors:</h1><ul><li><a href="https://conversionfanatics.com/" rel="noopener noreferrer nofollow" target="_blank">Conversion Fanatics - Conversion Rate Optimization Agency</a></li><li><a href="https://www.bkacontent.com/perpetual/" rel="noopener noreferrer nofollow" target="_blank">Get 50% Off Monthly Blog Writing Service - BKA Content</a></li></ul> <h1>More Resources from Scalable</h1><ul><li><a href="https://scalable.co?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen" rel="noopener noreferrer nofollow" target="_blank">[Free Guide &amp; Assessment] 7 Levels of Scale</a></li><li><a href="https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen" rel="noopener noreferrer nofollow" target="_blank">FREE EPIC Challenge</a></li></ul> <h1>More Shows You'll Love</h1><ul><li><a href="https://perpetualtraffic.com/" rel="noopener noreferrer nofollow" target="_blank">Perpetual Traffic</a> - The #1 podcast for learning paid traffic and improving your conversions!</li><li><a href="https://businesslunchpodcast.com/" rel="noopener noreferrer nofollow" target="_blank">Business Lunch</a> - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss</li></ul> Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!<a href="https://dm.captivate.fm/ecom-cert" rel="nofollow" target="_blank">Ecom Cert</a>

Strategies for 6-Figure ROI Using Live Events with Etan Polinger

Which clients do you enjoy serving the most? Because those clients are the ones you will invariably give your best to. Etan Polinger is the owner of Prosperous Media, a full-service digital marketing agency that, perhaps, bit off more than it could chew when Etan first started out on his own. Etan has since learned a thing or two about choosing which clients to work with you as you scale. Etan is chatting with Mark de Grasse today about the benefits of becoming a Certified Partner of The DigitalMarketer's Agency Accelerator Program. In particular, the structure and framework that concepts like the Customer Value Journey have provided Etan with as he revels in partnering with The DigitalMarketer. Discernment when it comes to niching down and working with the right clients on the right kind of projects is discussed, as is the authenticity that comes with having failed before and not positioning yourself to your clients as some kind of know-it-all guru. While immediate growth as an entrepreneur may be considered awesome to some, for others, the sudden scalability of your enterprise (particularly in the digital marketing space) creates its own new set of business challenges. The value of having a partner such as The DigitalMarketer is well articulated by Etan in this honest account of his success as well as the challenges that success has brought.Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program. Key Takeaways:01:12 What happened? Etan's journey as an entrepreneur and then joining the Accelerator Program06:32 Appreciating Etan's breakout moment: understanding the Customer Value Journey09:26 Learning to let go of clients that you can't serve to the best of your ability12:16 How does Etan plan and systemize his business future as he niches down?16:00 Being in the right frame of mind to help your clients (having failed before)18:44 Building a business model that is based on AI opportunity22:45 Overcoming Imposter Syndrome so people will do business with youConnect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &amp; Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Which clients do you enjoy serving the most? Because those clients are the ones you will invariably give your best to. Etan Polinger is the owner of Prosperous Media, a full-service digital marketing agency that, perhaps, bit off more than it could chew when Etan first started out on his own.  Etan has since learned a thing or two about choosing which clients to work with you as you scale.  Etan is chatting with Mark de Grasse today about the benefits of becoming a Certified Partner of The DigitalMarketer's Agency Accelerator Program.  In particular, the structure and framework that concepts like the Customer Value Journey have provided Etan with as he revels in partnering with The DigitalMarketer.  Discernment when it comes to niching down and working with the right clients on the right kind of projects is discussed, as is the authenticity that comes with having failed before and not positioning yourself to your clients as some kind of know-it-all guru.  While immediate growth as an entrepreneur may be considered awesome to some, for others, the sudden scalability of your enterprise (particularly in the digital marketing space) creates its own new set of business challenges.  The value of having a partner such as The DigitalMarketer is well articulated by Etan in this honest account of his success as well as the challenges that success has brought. Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program.  Key Takeaways:01:12 What happened? Etan's journey as an entrepreneur and then joining the Accelerator Program06:32 Appreciating Etan's breakout moment: understanding the Customer Value Journey09:26 Learning to let go of clients that you can't serve to the best of your ability12:16 How does Etan plan and systemize his business future as he niches down?16:00 Being in the right frame of mind to help your clients (having failed before)18:44 Building a business model that is based on AI opportunity22:45 Overcoming Imposter Syndrome so people will do business with you Connect with Etan Polinger :<a href="https://www.linkedin.com/in/etan-polinger" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> - <a href="https://www.linkedin.com/in/etan-polinger" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/etan-polinger</a> Be sure to subscribe to the podcast at: <a href="https://www.digitalmarketer.com/podcast/" rel="nofollow" target="_blank">https://www.digitalmarketer.com/podcast/</a>Facebook: <a href="https://www.facebook.com/digitalmarketer" rel="nofollow" target="_blank">https://www.facebook.com/digitalmarketer</a>Instagram: <a href="https://www.instagram.com/digitalmarketer/" rel="nofollow" target="_blank">https://www.instagram.com/digitalmarketer/</a>LinkedIn: <a href="https://www.linkedin.com/company/digital-marketer/" rel="nofollow" target="_blank">https://www.linkedin.com/company/digital-marketer/</a> <h1>This Month's Sponsors:</h1><ul><li><a href="https://conversionfanatics.com/" rel="noopener noreferrer nofollow" target="_blank">Conversion Fanatics - Conversion Rate Optimization Agency</a></li><li><a href="https://www.bkacontent.com/perpetual/" rel="noopener noreferrer nofollow" target="_blank">Get 50% Off Monthly Blog Writing Service - BKA Content</a></li></ul> <h1>More Resources from Scalable</h1><ul><li><a href="https://scalable.co?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen" rel="noopener noreferrer nofollow" target="_blank">[Free Guide &amp; Assessment] 7 Levels of Scale</a></li><li><a href="https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&amp;utm_medium=podcast&amp;utm_campaign=lead-gen" rel="noopener noreferrer nofollow" target="_blank">FREE EPIC Challenge</a></li></ul> <h1>More Shows You'll Love</h1><ul><li><a href="https://perpetualtraffic.com/" rel="noopener noreferrer nofollow" target="_blank">Perpetual Traffic</a> - The #1 podcast for learning paid traffic and improving your conversions!</li><li><a href="https://businesslunchpodcast.com/" rel="noopener noreferrer nofollow" target="_blank">Business Lunch</a> - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss</li></ul> Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!<a href="https://dm.captivate.fm/ecom-cert" rel="nofollow" target="_blank">Ecom Cert</a>