Teddy Schiavoni's guest appearances

Teddy Schiavoni

Channel Mastery

Chris Young

Jen Gurecki

Chris Dickerson

Bob Rogers

Rob Little

Rob DeMartini

Michael Roberts

Ashley Korenblat

Eric Porter

Cassie Abel

Jason Blevins

Sarah Lockwood

Mark Schaefer

Akvile DeFazio

Nick Martin

OwlTail

Mike Massey

Mike Massey and Teddy Schiavano of Locally are back on another Channel Mastery episode just in time to kick off the brand-new decade!  Locally is a company that connects the brands and products found in thousands of stores with nearby, interested shoppers. I like to think of it as a triangulation of sorts between specialty retailer, brand and target consumer. Mike and Teddy, and the Locally team, are always evolving the how around their mission, because the consumer continues to evolve. Locally makes it easier to compete for the attention of today’s shopper, and therefore, it levels the playing field for specialty businesses competing for the attention of today’s connected, omni-channel consumer. In this show, Teddy, Mike and I dissect the big impact of Nike’s formal separation from Amazon, and what that means to the logistics game (and Amazon’s continuing quest to train our consumers). We also talk through brand culture, mission and vision and the importance of that type of storytelling to position specialty to win with target consumers. If you’re curious to know what the key trends and insights are that are anchoring how consumers will discover, engage and buy from you in 2020, this is one episode you do not want to miss. In fact, you’ll want to share it with your colleagues and friends.  Let us know what you think about the show, we love to hear from you. You can join the conversation on LinkedIn or Instagram.  Mike Massey, Founder and President at Locally is a third generation retailer and owner of Massey's Outfitters. The idea of Locally grew out of a need to market in-stock products to nearby online shoppers and accept transactions from them. At Locally, Mike is the head of strategy, operations and partnerships.   Teddy Schiavoni is VP of Business Development at Locally. His work in the snow sports industry includes retailer, sales rep, product development and marketing. His deep connections around the globe allow him to present Locally as a solution to enhancing brand/retailer relationships.

Mike Massey and Teddy Schiavano of Locally are back on another Channel Mastery episode just in time to kick off the brand-new decade!  Locally is a company that connects the brands and products found in thousands of stores with nearby, interested shoppers. I like to think of it as a triangulation of sorts between specialty retailer, brand and target consumer. Mike and Teddy, and the Locally team, are always evolving the how around their mission, because the consumer continues to evolve. Locally makes it easier to compete for the attention of today’s shopper, and therefore, it levels the playing field for specialty businesses competing for the attention of today’s connected, omni-channel consumer. In this show, Teddy, Mike and I dissect the big impact of Nike’s formal separation from Amazon, and what that means to the logistics game (and Amazon’s continuing quest to train our consumers). We also talk through brand culture, mission and vision and the importance of that type of storytelling to position specialty to win with target consumers. If you’re curious to know what the key trends and insights are that are anchoring how consumers will discover, engage and buy from you in 2020, this is one episode you do not want to miss. In fact, you’ll want to share it with your colleagues and friends.  Let us know what you think about the show, we love to hear from you. You can join the conversation on <a href="https://www.linkedin.com/in/kcarpediem/" rel="nofollow" target="_blank">LinkedIn</a> or <a href="https://www.instagram.com/kc.carpediem/" rel="nofollow" target="_blank">Instagram</a>.  Mike Massey, Founder and President at Locally is a third generation retailer and owner of Massey's Outfitters. The idea of Locally grew out of a need to market in-stock products to nearby online shoppers and accept transactions from them. At Locally, Mike is the head of strategy, operations and partnerships. Teddy Schiavoni is VP of Business Development at Locally. His work in the snow sports industry includes retailer, sales rep, product development and marketing. His deep connections around the globe allow him to present Locally as a solution to enhancing brand/retailer relationships.

115: Mike Massey and Teddy Schiavoni of Locally

In today’s episode, I speak with my wonderful, repeat guest, Teddy Schiavoni, about the 2019 SIA/Outdoor Retailer Snow Show, the latest news from Locally.com, and a bucket list of mission critical topics from building emotional connections with our customers to providing a mobile-first shopping journey. Teddy Schiavoni is a multi-hyphenate in the snowsports world. He’s a co-owner of Summit Ski and Snowboard Shop, and the president and founder of Slope Style Life, a consulting firm. He is currently chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA); chairman-elect for the National Ski and Snowboard Retailers Association (NSSRA); on the product council for SMC; and contributes to product development and marketing councils across the industry. He is also VP of business development for Locally.com.

In today’s episode, I speak with my wonderful, repeat guest, Teddy Schiavoni, about the 2019 SIA/Outdoor Retailer Snow Show, the latest news from <a href="http://Locally.com" rel="nofollow" target="_blank">Locally.com</a>, and a bucket list of mission critical topics from building emotional connections with our customers to providing a mobile-first shopping journey. Teddy Schiavoni is a multi-hyphenate in the snowsports world. He’s a co-owner of Summit Ski and Snowboard Shop, and the president and founder of Slope Style Life, a consulting firm. He is currently chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA); chairman-elect for the National Ski and Snowboard Retailers Association (NSSRA); on the product council for SMC; and contributes to product development and marketing councils across the industry. He is also VP of business development for <a href="http://Locally.com" rel="nofollow" target="_blank">Locally.com</a>.

78: How Specialty Can Own the Shopping Experience with Teddy Schiavoni

EPISODE PREVIEW: In this week’s show, I interview our “wintersports correspondent,” Teddy Schiavoni. Full disclosure: He had no idea he had an official title at Channel Mastery! But he’s earned it (and so much more) with his amazing insight and insider knowledge of snowsports, retail and the evolution of both industries. This episode is all about what’s happening NOW. We talk the HUGE news of the rising optimism in retail, REI joining Locally.com, the money and movement behind ski industry development in China, and the SIA evolution. If you come away with one message from Teddy, it’s this: participate! There are a zillion tools out there right now ALL aimed to helping us do better. [Hey! Channel Mastery is one of them, so you’re definitely earning a point for showing up!] Enjoy… GUEST PROFILE: Teddy Schiavoni is a multi-hyphenate in the snowsports world, but his center is always grounded in specialty retail. He owns the award-winning Summit Ski and Snowboard Shop, a two-store chain in Massachusetts, together with his wife. He is the president and founder of Slope, Style, Life, a snowsports consulting firm. He is an advocate, an innovator, and a force of nature in snowsports industry, who has actively served on boards and leadership positions. Currently, he is chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA); chairman-elect for the National Ski and Snowboard Retailers Association (NSSRA); on the product council for SMC; and contributes to product development and marketing councils across the industry. He is also a partner (with Mike Massey) in Locally.com.

EPISODE PREVIEW: In this week’s show, I interview our “wintersports correspondent,” Teddy Schiavoni. Full disclosure: He had no idea he had an official title at Channel Mastery! But he’s earned it (and so much more) with his amazing insight and insider knowledge of snowsports, retail and the evolution of both industries. This episode is all about what’s happening NOW. We talk the HUGE news of the rising optimism in retail, REI joining <a href="http://Locally.com" rel="nofollow" target="_blank">Locally.com</a>, the money and movement behind ski industry development in China, and the SIA evolution. If you come away with one message from Teddy, it’s this: participate! There are a zillion tools out there right now ALL aimed to helping us do better. [Hey! Channel Mastery is one of them, so you’re definitely earning a point for showing up!] Enjoy… GUEST PROFILE: Teddy Schiavoni is a multi-hyphenate in the snowsports world, but his center is always grounded in specialty retail. He owns the award-winning Summit Ski and Snowboard Shop, a two-store chain in Massachusetts, together with his wife. He is the president and founder of Slope, Style, Life, a snowsports consulting firm. He is an advocate, an innovator, and a force of nature in snowsports industry, who has actively served on boards and leadership positions. Currently, he is chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA); chairman-elect for the National Ski and Snowboard Retailers Association (NSSRA); on the product council for SMC; and contributes to product development and marketing councils across the industry. He is also a partner (with Mike Massey) in <a href="http://Locally.com" rel="nofollow" target="_blank">Locally.com</a>.