Rich Archer's guest appearances

Rich Archer

Pro AV by MarketScale

MarketScale Technology

Digital Directions by Omnivex

Bob Baxley

Dan Miller

David Hill

David Sawyer

John Dudley

Dan Thompson

Eric Anderson

Michael Longoria

Andy Weir

Ben Taylor

John Ryan

Chris Devlin

Matt Wood

Paul Johnson

Ross Perot

OwlTail

Designing today's digital signage is more than thinking about filling the screen. It's about the how and why of the information and data being presented. (And actually, don't fill the screen. White space is your friend.) Today on the Pro AV Podcast, host Shelby Skrhak sat down with digital designer Rich Archer for a nuts and bolts discussion about the philosophy of design and how data makes the difference in effective and good-looking digital signage. Archer joined the design team at Omnivex three years ago, after spending two decades in design, marketing, and communications. With an educational background in architecture and experience in graphic design, Archer saw an interesting intersection of two schools of design thought coming together in digital signage. "I don't think I could find a better merge of data and design than digital signage with the applications of it we build here at Omnivex," Archer said. Archer uses this blend to influence his design approach and offers tips for doing the same. "Thinking of the how and why of graphic design was just like thinking of the how and why of architecture for me," Archer said. "Thinking about the how and why we build houses for certain scenarios, clients, climates... that applies here."

Designing today's digital signage is more than thinking about filling the screen. It's about the how and why of the information and data being presented. (And actually, don't fill the screen. White space is your friend.) Today on the Pro AV Podcast, host Shelby Skrhak sat down with digital designer <a href="https://marketscale.com/industries/contributors/rich-archer/" rel="nofollow" target="_blank">Rich Archer</a> for a nuts and bolts discussion about the philosophy of design and how data makes the difference in effective and good-looking digital signage. Archer joined the design team at <a href="https://www.omnivex.com/" rel="nofollow" target="_blank">Omnivex</a> three years ago, after spending two decades in design, marketing, and communications. With an educational background in architecture and experience in graphic design, Archer saw an interesting intersection of two schools of design thought coming together in digital signage. "I don't think I could find a better merge of data and design than digital signage with the applications of it we build here at Omnivex," Archer said. Archer uses this blend to influence his design approach and offers tips for doing the same. "Thinking of the how and why of graphic design was just like thinking of the how and why of architecture for me," Archer said. "Thinking about the how and why we build houses for certain scenarios, clients, climates... that applies here."

Create Better Digital Signage By Blending Data with Design with Rich Archer of Omnivex

Pro AV professionals possess unique circumstances in today's market due to their de facto dual-role as both technical innovators and creative directors. While certain experience-driven industries stress an emphasis on exciting technology and visuals, Pro AV professionals are finding their own piece of the experience economy is coming in elevating content and storytelling. Rich Archer, digital designer at Omnivex, believes a product is equally as important as the manner in which it is displayed. "Content is still king," he said. "No matter what the size, shape – no matter the technology - your display is only as effective as the content that's on it." Archer said digital signage has surpassed websites and print signage as the most effective form of advertising thanks in part to live customer feedback. "The audio-visual is important, but there's a technical side to it that's necessary…especially with live information that's being pulled from the internet." In terms of brand experience, Archer cited a glass walkway in China that appeared to break when walked upon as a prime example of the impact of live digital signage. He said the ideal visual display leaves the customer with something to remember. "Create something that people are never going to forget," he said. "Making it memorable like that and actually engaging your customers is one of the keys to having success." Archer said the creative side will undoubtedly continue to push the technology forward as it becomes widespread. "I live in downtown Toronto," he said. "Every store has something you can interact with."

Pro AV professionals possess unique circumstances in today's market due to their de facto dual-role as both technical innovators and creative directors. While certain experience-driven industries stress an emphasis on exciting technology and visuals, Pro AV professionals are finding their own piece of the experience economy is coming in elevating content and storytelling. <a href="https://marketscale.com/industries/contributors/rich-archer/" rel="nofollow" target="_blank">Rich Archer</a>, digital designer at <a href="https://www.omnivex.com/" rel="nofollow" target="_blank">Omnivex</a>, believes a product is equally as important as the manner in which it is displayed. "Content is still king," he said. "No matter what the size, shape – no matter the technology - your display is only as effective as the content that's on it." Archer said digital signage has surpassed websites and print signage as the most effective form of advertising thanks in part to live customer feedback. "The audio-visual is important, but there's a technical side to it that's necessary…especially with live information that's being pulled from the internet." In terms of brand experience, Archer cited a glass walkway in China that appeared to break when walked upon as a prime example of the impact of live digital signage. He said the ideal visual display leaves the customer with something to remember. "Create something that people are never going to forget," he said. "Making it memorable like that and actually engaging your customers is one of the keys to having success." Archer said the creative side will undoubtedly continue to push the technology forward as it becomes widespread. "I live in downtown Toronto," he said. "Every store has something you can interact with."

In Digital Signage and Today’s Experience Economy, Content Reigns Supreme with Rich Archer of Omnivex