Cindy Au's guest appearances

Cindy Au

Funding the Dream on Kickstarter

Getting2Alpha

Get Together

Irene Au

Rich Karlgaard

Dan Cook

Seth Godin

Michael Stelzner

Tim Chang

Garry Tan

Bob Moesta

Dan Olsen

Dennis Crowley

Teresa Torres

Kevin Kelly

Margret Aldrich

Mark Pincus

Marc Miller

OwlTail

“When you work in community, you get to be the person who thinks about the customer all day long, who thinks about people, who thinks about how they connect.” - Cindy AuCindy Au set out for a career in academia but soon found herself as employee #9 at Kickstarter. Back then, the community team would review and help write each project submitted to the site. Later as their VP of Community, she oversaw the evolution of Kickstarter as it grew from 50,000 users to 10 million. After her experience at Kickstarter, Cindy launched the first community program at Zagat, the restaurant discovery platform. Now she’s the Director of Community &amp; Engagement at Brainly, the world’s largest peer-to-peer learning community.Highlights, inspiration, &amp; key learnings:Cindy used the insights from her PhD in English to define the undefined space of community.Walking in the shoes of the user--how Cindy launched a Kickstarter campaign with her sisters and published Canine ChroniclesCelebrating subsets of niche users at the Kickstarter ArcadeThinking like a newspaper--creating leaders in categories of expertiseA side project (DimSum Club) that sent a signal to other DimSum lovers and was a catalyst to a new role at ZagatHow Brainly is gamifying and incentivizing natural competitive instincts of students👋🏻Say hi to Cindy and learn more about her work.📄See the full transcript This podcast was created by the team at People &amp; Company. 🔥Say hi! We would love to get to know you.We published GET TOGETHER📙, a handbook on community-building. And we help organizations like Nike, Porsche, Substack and Surfrider make smart bets with their community-building investments.Hit subscribe🎙 and head over to our website to learn about the work we do with passionate, community-centered organizations.

“When you work in community, you get to be the person who thinks about the customer all day long, who thinks about people, who thinks about how they connect.” - <a href="https://www.cindyau.co/" rel="nofollow" target="_blank">Cindy Au</a>Cindy Au set out for a career in academia but soon found herself as employee #9 at Kickstarter. Back then, the community team would review and help write each project submitted to the site. Later as their VP of Community, she oversaw the evolution of <a href="https://www.kickstarter.com/" rel="nofollow" target="_blank">Kickstarter</a> as it grew from 50,000 users to 10 million. After her experience at Kickstarter, Cindy launched the first community program at <a href="https://www.zagat.com/" rel="nofollow" target="_blank">Zagat</a>, the restaurant discovery platform. Now she’s the Director of Community &amp; Engagement at <a href="https://brainly.com/" rel="nofollow" target="_blank">Brainly</a>, the world’s largest peer-to-peer learning community.Highlights, inspiration, &amp; key learnings:<ul><li>Cindy used the insights from her PhD in English to define the undefined space of community.</li><li>Walking in the shoes of the user--how Cindy launched a Kickstarter campaign with her sisters and published <a href="https://caninechronicles.bigcartel.com/" rel="nofollow" target="_blank">Canine Chronicles</a></li><li>Celebrating subsets of niche users at the <a href="https://www.cindyau.co/community-strategy" rel="nofollow" target="_blank">Kickstarter Arcade</a></li><li>Thinking like a newspaper--creating leaders in categories of expertise</li><li>A side project (<a href="https://www.cindyau.co/dimsumclub" rel="nofollow" target="_blank">DimSum Club</a>) that sent a signal to other DimSum lovers and was a catalyst to a new role at Zagat</li><li>How Brainly is gamifying and incentivizing natural competitive instincts of students</li></ul>👋🏻Say hi to Cindy and learn more about <a href="https://www.cindyau.co/" rel="nofollow" target="_blank">her work.</a><a href="https://gettogether.fm/episodes/cindy-au/transcript" rel="nofollow" target="_blank">📄See the full transcript </a>This podcast was created by the team at People &amp; Company. 🔥<a href="https://www.people-and.com/contact" rel="nofollow" target="_blank">Say hi!</a> We would love to<a href="https://docs.google.com/forms/d/e/1FAIpQLSfkBfiHqf7vJgIoPThJjYCtCGC_C58cjUrjxjYHkglGX93PeQ/viewform?usp=sf_link" rel="nofollow" target="_blank"> get to know you.</a>We published <a href="https://www.amazon.com/Get-Together-Build-Community-People/dp/1732265194/ref=as_li_ss_tl?keywords=kevin+huynh&amp;qid=1562444751&amp;s=gateway&amp;sr=8-1&amp;linkCode=ll1&amp;tag=kiwimonk-20&amp;linkId=d7621ceff7ce858ab3fe6d8fe12d0ff6&amp;language=en_US" rel="nofollow" target="_blank">GET TOGETHER</a>📙, a handbook on community-building. And we help organizations like Nike, Porsche, Substack and Surfrider make smart bets with their community-building investments.<a href="https://gettogether.fm/" rel="nofollow" target="_blank">Hit subscribe🎙 </a>and head over to <a href="https://www.people-and.com/services" rel="nofollow" target="_blank">our website</a> to learn about the work we do with passionate, community-centered organizations.

Walking in the user's shoes🚶🏽‍♀️Cindy Au of Kickstarter, Zagat, and Brainly

As the former VP Community at Kickstarter, Cindy Au managed the fast-growing crowdfunding community through a major growth phase, and balanced the competing needs of campaigners and funders. Cindy cut her teeth in New York’s tech scene - and she's got great insights about what it takes to say NO to short-term gains in order to fulfill a long-term vision. If you’re interested in community dynamics, cooperative design or tech entrepreneurship, you’re gonna love Cindy's stories about how Kickstarter transformed from a promising idea into a wildly successful fundraising powerhouse.

Cindy Au on finding success by saying NO (to the right things)

Cindy Au is the Community Director for Kickstarter. She has been with Kickstarter for two years and shares some of her background with the company. She also talks about the impact the board game community has had on Kickstarter themselves.Don't forget to become a backer of Funding the Dream Kickstarter campaign http://www.kickstarter.com/projects/richardbliss/funding-the-dream-podcast?ref=live

Cindy Au is the Community Director for Kickstarter. She has been with Kickstarter for two years and shares some of her background with the company. She also talks about the impact the board game community has had on Kickstarter themselves.Don't forget to become a backer of Funding the Dream Kickstarter campaign <a href="http://www.kickstarter.com/projects/richardbliss/funding-the-dream-podcast?ref=live" rel="nofollow" target="_blank">http://www.kickstarter.com/projects/richardbliss/funding-the-dream-podcast?ref=live</a>

Funding the Dream Ep 31 with Cindy Au from Kickstarter.m4a