Casey Mank's guest appearances

Casey Mank

How to Be Awesome at Your Job

On Top of PR with Jason Mudd

Strong Women. Stronger World.

OwlTail

Casey Mank and Jason Mudd discuss best practices for internal communications.Guest:Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg’s, Sephora, and Mastercard.Five things you’ll learn from this episode:Why you are not a great writer yetBottom Line Up Front (BLUF) &amp; what it meansThe importance of keeping everything you do forward-friendlyWhy you should answer emails in a timely mannerHow to decide what emails should be conversations Quotables“I'm always emphasizing that they need to understand at least the difference between a goal and an objective, and a strategy and a tactic.” — @JasonMudd9“Writing is really social and you need other people to look at your work, and you need feedback from real humans, not just you going over your draft alone again and again. So yeah, you're not a great writer alone. You need other people to react to your draft with you and give you that perspective.” — @bold_type“I would love it if teams within organizations would actually just take a few minutes to sit down and set out what their own best practices are around emails for emailing each other and their clients.” — @bold_type“So (BLUF) bottom line up front, it just means you come in and you immediately say what is the main high-level takeaway from this communication? And then you can go back and say, and here's the background and here's the details, and here's how we got here.” — @bold_type“Especially when I see somebody sending an email that's just all over the place, I'm like, tell me what you're gonna tell me. Tell me, and then tell me what you told me again.” — @JasonMudd99“Any email you send, there's a very permanent electronic record of it. And I want you to imagine that it can be on the front page of the New York Times.” — @bold_typeIf you enjoyed this episode, please share it with others and leave us a review!About Casey MankOur episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg's, Sephora, and Mastercard. Mank has a background as an English teacher, teaching in different programs and schools around Georgetown University. She’s previously been at the business school and currently teaches in the school of nursing at Georgetown’s medical campus. Mank got into teaching professional teams how to do their workplace writing tasks and likes to stay on the line between academia and workplace writing.Support the show  On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. 

Casey Mank and Jason Mudd discuss best practices for internal communications. Guest:Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg’s, Sephora, and Mastercard.Five things you’ll learn from this episode:<ol><li>Why you are not a great writer yet</li><li>Bottom Line Up Front (BLUF) &amp; what it means</li><li>The importance of keeping everything you do forward-friendly</li><li>Why you should answer emails in a timely manner</li><li>How to decide what emails should be conversations </li></ol>Quotables<ul><li>“I'm always emphasizing that they need to understand at least the difference between a goal and an objective, and a strategy and a tactic.” — @JasonMudd9</li><li>“Writing is really social and you need other people to look at your work, and you need feedback from real humans, not just you going over your draft alone again and again. So yeah, you're not a great writer alone. You need other people to react to your draft with you and give you that perspective.” — @bold_type</li><li>“I would love it if teams within organizations would actually just take a few minutes to sit down and set out what their own best practices are around emails for emailing each other and their clients.” — @bold_type</li><li>“So (BLUF) bottom line up front, it just means you come in and you immediately say what is the main high-level takeaway from this communication? And then you can go back and say, and here's the background and here's the details, and here's how we got here.” — @bold_type</li><li>“Especially when I see somebody sending an email that's just all over the place, I'm like, tell me what you're gonna tell me. Tell me, and then tell me what you told me again.” — @JasonMudd99</li><li>“Any email you send, there's a very permanent electronic record of it. And I want you to imagine that it can be on the front page of the New York Times.” — @bold_type</li></ul>If you enjoyed this episode, please share it with others and <a href="https://ratethispodcast.com/ontopofpr" rel="nofollow" target="_blank">leave us a review</a>! About Casey MankOur episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg's, Sephora, and Mastercard. Mank has a background as an English teacher, teaching in different programs and schools around Georgetown University. She’s previously been at the business school and currently teaches in the school of nursing at Georgetown’s medical campus. Mank got into teaching professional teams how to do their workplace writing tasks and likes to stay on the line between academia and workplace writing.<a href="https://www.buymeacoffee.com/OnTopofPR" rel="payment nofollow" target="_blank">Support the show</a><ul> <li> <a href="http://www.ontopofpr.com" rel="nofollow" target="_blank">On Top of PR</a> is produced by <a href="http://www.axiapr.com" rel="nofollow" target="_blank">Axia Public Relations</a>, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.</li> <li>On Top of PR is sponsored by <a href="https://www.reviewmaxer.com/pages/on-top-of-pr" rel="nofollow" target="_blank">ReviewMaxer</a>, the platform for monitoring, improving, and promoting online customer reviews.</li> </ul>

Best practices for internal communications with Casey Mank

Casey Mank shows how to make your writing more effective by making it simpler.  — YOU’LL LEARN — 1) Why writing matters tremendously—even when you’re not a writer 2) How to make your writing more powerful in three steps 3) Why people aren’t reading what you write—and how to fix that Subscribe or visit AwesomeAtYourJob.com/ep829 for clickable versions of the links below. — ABOUT CASEY — Casey has taught in writing classrooms for over 10 years, most recently at Georgetown University’s McDonough School of Business and School of Nursing and Health Studies. She has taught writing to professionals at organizations including Kellogg’s, MasterCard, Sephora, the Aspen Institute, Viacom Media, the EPA Office of the Inspector General, the PR Society of America, the National Association of Government Communicators, and many more. Casey serves on the board of directors at the nonprofit Center for Plain Language and is proud to have helped thousands of writers get to the point and reach their audiences with greater impact. • Email: casey@boldtype.us  • LinkedIn: Casey Mank • Website: BoldType.us — RESOURCES MENTIONED IN THE SHOW — • Tool: WebFx.com • Tool: Hemingway • Tool: Difficult &amp; Extraneous Word Finder• Tool: Grammarly • Study: "How Little Do Users Read?" by Jakob Nielsen • Study: "The Impact of Tone of Voice on Users' Brand Perception" by Kate Morgan• Website: PlainLanguage.gov• Book: "Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)" by Janice Redish • Book: "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath • Book: "Brief: Make a Bigger Impact by Saying Less" by Joe McCormack• Book: "The Elements of Style" by William Strunk, Jr., E.B. White, Test Editor, and Roger Angell      See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Casey Mank shows how to make your writing more effective by making it simpler.   — YOU’LL LEARN — 1) Why writing matters tremendously—even when you’re not a writer 2) How to make your writing more powerful in three steps 3) Why people aren’t reading what you write—and how to fix that Subscribe or visit <a href="http://awesomeatyourjob.com/ep829" rel="noopener noreferrer nofollow" target="_blank">AwesomeAtYourJob.com/ep829</a> for clickable versions of the links below.  — ABOUT CASEY — Casey has taught in writing classrooms for over 10 years, most recently at Georgetown University’s McDonough School of Business and School of Nursing and Health Studies. She has taught writing to professionals at organizations including Kellogg’s, MasterCard, Sephora, the Aspen Institute, Viacom Media, the EPA Office of the Inspector General, the PR Society of America, the National Association of Government Communicators, and many more. Casey serves on the board of directors at the nonprofit Center for Plain Language and is proud to have helped thousands of writers get to the point and reach their audiences with greater impact. • Email: <a href="mailto:casey@boldtype.us" rel="noopener noreferrer">casey@boldtype.us</a> • LinkedIn: <a href="https://www.linkedin.com/in/casey-mank/" rel="noopener noreferrer nofollow" target="_blank">Casey Mank</a> • Website: <a href="https://www.boldtype.us/" rel="noopener noreferrer nofollow" target="_blank">BoldType.us</a> — RESOURCES MENTIONED IN THE SHOW — • Tool: <a href="https://www.webfx.com/" rel="noopener noreferrer nofollow" target="_blank">WebFx.com</a> • Tool: <a href="https://hemingwayapp.com/" rel="noopener noreferrer nofollow" target="_blank">Hemingway</a> • Tool: <a href="https://datayze.com/difficult-word-finder" rel="noopener noreferrer nofollow" target="_blank">Difficult &amp; Extraneous Word Finder</a>• Tool: <a href="https://app.grammarly.com/" rel="noopener noreferrer nofollow" target="_blank">Grammarly</a> • Study: <a href="https://www.nngroup.com/articles/how-little-do-users-read/" rel="noopener noreferrer nofollow" target="_blank">"How Little Do Users Read?"</a> by Jakob Nielsen • Study: <a href="https://www.nngroup.com/articles/tone-voice-users/" rel="noopener noreferrer nofollow" target="_blank">"The Impact of Tone of Voice on Users' Brand Perception"</a> by Kate Morgan• Website: <a href="https://www.plainlanguage.gov/" rel="noopener noreferrer nofollow" target="_blank">PlainLanguage.gov</a>• Book: <a href="https://www.amazon.com/Letting-Go-Words-Interactive-Technologies/dp/0123859301?tag=petemo-20" rel="noopener noreferrer nofollow" target="_blank">"Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)"</a> by Janice Redish • Book: <a href="https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287?tag=petemo-20" rel="noopener noreferrer nofollow" target="_blank">"Made to Stick: Why Some Ideas Survive and Others Die"</a> by Chip Heath and Dan Heath • Book: <a href="https://www.amazon.com/Brief-Make-Bigger-Impact-Saying/dp/1118704967?tag=petemo-20" rel="noopener noreferrer nofollow" target="_blank">"Brief: Make a Bigger Impact by Saying Less"</a> by Joe McCormack• Book: <a href="https://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X?tag=petemo-20" rel="noopener noreferrer nofollow" target="_blank">"The Elements of Style"</a> by William Strunk, Jr., E.B. White, Test Editor, and Roger Angell      See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.