Gareth Martins's guest appearances

Gareth Martins

OIA's Audio Outdoorist

Lion's Share Marketing Podcast

Pat Flynn

Gene Hammett

Jeff Johnson

Paul Hawken

Nicole Bassett

Patrick Lencioni

Amy Roberts

Eric Bandholz

Rand Fishkin

Oren Klaff

Sam Parr

Jimmy Chin

Conrad Anker

Charlie Cole

Phil Jacobson

OwlTail

Alex Lemley

Ep 23: The OIA Is A Marketing Force | Gareth Martins and Alex Lemley   In Episode 23, Gareth Martins, Director of Marketing and Alex Lemley, Marketing Manager at the Outdoor Industry Association, discuss their roles at Outdoor Industry Association. Both Gareth and Alex share insight into the OIA and it’s purpose. The pair goes on to discuss Outdoor Retailer's signature event in 2018 and talk about social media strategies that have worked for them.    Gareth and Alex start off by sharing what the Outdoor Industry Association is all about and how impactful the organization is in regards to helping preserve public lands and monuments. They speak on the Together We’re a Force campaign and how that has led  outdoor retailers and organizations to rally together around the issue of public land preservation.    Tyler, Gareth and Alex also discuss the Outdoor Retail Event in 2018 that will be held in Denver for the first time. They talk about the events leading up to moving the OR show from Salt Lake City and how it has gained a lot of interest from those who are attending. Gareth and Alex also speak on the digital marketing and social media strategy that they have implemented this year and how they have seen positive results from it, along with some of the OIA’s marketing goals for 2018.   Gareth and Alex end the conversation by giving key advice on always considering what you want to accomplish through marketing efforts, as well as knowing it is important to be relatable with the person you are targeting on the flip side of an email campaign.    Join Tyler, Michelle, Gareth, and Alex in this conversation about the OIA and how they're leveraging marketing to enhance their impact on the outdoor industry.     00:00 – Intro 00:54 – What’s in the News | Patagonia suing President Trump  04:56 – Featured Guests Intro | Gareth and Alex 05:40 – Gareth and Alex’s role at the OIA 06:03 – What is the OIA and it’s Purpose 08:43 – Together We Are A Force Campaign 09:45 – Leveraging Cause Marketing  11:46 – Antiquities Act: Protect Public Land and Monuments 12:58 – IRCE 2018 Conference  14:05 -  Outdoor Retail Event 2018 15:34 – Challenges in Moving OR Show to Denver  16:55 – Digital Marketing and Social Media Strategy   18:07 – Biggest Marketing Challenges  19:19 – OIA Marketing Goals for 2018  24:08 – Key Take Away     Featured Guest   Gareth Martins | Director of Marketing  LinkedIn  Twitter    Alex Lemley | Marketing Manager   LinkedIn   Lion’s Share Marketing Podcast Learn More About Tyler &amp; Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

Ep 23: The OIA Is A Marketing Force | Gareth Martins and Alex Lemley   In Episode 23, Gareth Martins, Director of Marketing and Alex Lemley, Marketing Manager at the Outdoor Industry Association, discuss their roles at Outdoor Industry Association. Both Gareth and Alex share insight into the OIA and it’s purpose. The pair goes on to discuss Outdoor Retailer's signature event in 2018 and talk about social media strategies that have worked for them.    Gareth and Alex start off by sharing what the Outdoor Industry Association is all about and how impactful the organization is in regards to helping preserve public lands and monuments. They speak on the Together We’re a Force campaign and how that has led  outdoor retailers and organizations to rally together around the issue of public land preservation.    Tyler, Gareth and Alex also discuss the Outdoor Retail Event in 2018 that will be held in Denver for the first time. They talk about the events leading up to moving the OR show from Salt Lake City and how it has gained a lot of interest from those who are attending. Gareth and Alex also speak on the digital marketing and social media strategy that they have implemented this year and how they have seen positive results from it, along with some of the OIA’s marketing goals for 2018.   Gareth and Alex end the conversation by giving key advice on always considering what you want to accomplish through marketing efforts, as well as knowing it is important to be relatable with the person you are targeting on the flip side of an email campaign.    Join Tyler, Michelle, Gareth, and Alex in this conversation about the OIA and how they're leveraging marketing to enhance their impact on the outdoor industry.     00:00 – Intro 00:54 – What’s in the News | Patagonia suing President Trump  04:56 – Featured Guests Intro | Gareth and Alex 05:40 – Gareth and Alex’s role at the OIA 06:03 – What is the OIA and it’s Purpose 08:43 – Together We Are A Force Campaign 09:45 – Leveraging Cause Marketing  11:46 – Antiquities Act: Protect Public Land and Monuments 12:58 – IRCE 2018 Conference  14:05 -  Outdoor Retail Event 2018 15:34 – Challenges in Moving OR Show to Denver  16:55 – Digital Marketing and Social Media Strategy   18:07 – Biggest Marketing Challenges  19:19 – OIA Marketing Goals for 2018  24:08 – Key Take Away     Featured Guest   Gareth Martins | Director of Marketing  <a href="https://www.linkedin.com/in/thegmart/" rel="nofollow" target="_blank">LinkedIn </a> <a href="https://twitter.com/thegmartco" rel="nofollow" target="_blank">Twitter</a>    Alex Lemley | Marketing Manager   <a href="https://www.linkedin.com/in/alexandria-lemley-64020b75/" rel="nofollow" target="_blank">LinkedIn </a>  Lion’s Share Marketing Podcast <a href="http://lionssharepodcast.com/about/" rel="nofollow" target="_blank">Learn More About Tyler &amp; Kyle</a> Music Intro Music – <a href="http://www.colonyhousemusic.com/" rel="nofollow" target="_blank">Colony House</a> – Buy <a href="https://itunes.apple.com/us/album/2-20/id876070472?i=876070512" rel="nofollow" target="_blank">“2:20”</a> on iTunes Outro Music – <a href="http://www.skillet.com/" rel="nofollow" target="_blank">Skillet</a> – Buy <a href="https://itunes.apple.com/us/album/unleashed/id1114195788" rel="nofollow" target="_blank">“Lions”</a> on iTunes

Ep 23: The OIA Is A Marketing Force | Gareth Martins and Alex Lemley

Lisa Pike Sheehy

In 2016, we conducted an extensive series of interviews and surveys to find out how OIA—the outdoor industry’s membership trade association—can best support outdoor companies. What we learned is that our members see us as a convener—the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. We then identified individuals who are already working to move the needle on those issues within their respective companies.   Today you’ll hear from two of those individuals. They are colleagues, friends, climate warriors, and outdoorists. They’ve been all over the world, from the offices of politicos in D.C. to the vast, sweeping landscape of the Artic to advocate for the protection of the outdoors. They are Gareth Martins and Lisa Pike Sheehy and they demonstrate that through collaboration, our industry as a whole can do more so much more than a single company or individual can do alone. That's the concept behind our new campaign and our strategic vision: Together We Are A Force.   Want to learn more about these individuals and the work OIA is doing to foster collaboration throughout the industry and to catalyze change? Visit outdoorindustry.org/outdoorist to subscribe to our weekly newsletter and our Audio Outdoorist podcast.

In 2016, we conducted an extensive series of interviews and surveys to find out how OIA—the outdoor industry’s membership trade association—can best support outdoor companies. What we learned is that our members see us as a convener—the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. We then identified individuals who are already working to move the needle on those issues within their respective companies.   Today you’ll hear from two of those individuals. They are colleagues, friends, climate warriors, and outdoorists. They’ve been all over the world, from the offices of politicos in D.C. to the vast, sweeping landscape of the Artic to advocate for the protection of the outdoors. They are Gareth Martins and Lisa Pike Sheehy and they demonstrate that through collaboration, our industry as a whole can do more so much more than a single company or individual can do alone. That's the concept behind our new campaign and our strategic vision: Together We Are A Force.   Want to learn more about these individuals and the work OIA is doing to foster collaboration throughout the industry and to catalyze change? Visit <a href="http://outdoorindustry.org/outdoorist" rel="nofollow" target="_blank">outdoorindustry.org/outdoorist</a> to subscribe to our weekly newsletter and our Audio Outdoorist podcast.

Together We Are A Force: Gareth Martins and Lisa Pike Sheehy