Steph McNeal's guest appearances

Steph McNeal

Be There in Five

Gee Thanks, Just Bought It!

Claire Mazur

Erica Cerulo

Nora McInerny

Bola Sokunbi

Kate Spencer

Grace Atwood

Kate Kennedy

Margaret Josephs

Alison Roman

Jia Tolentino

Josh Gondelman

Julia Turshen

Nadia Boujarwah

Grace Bonney

Meredith Haggerty

OwlTail

This week, Stephanie McNeal (former culture reporter for BuzzFeed, currently a senior editor at Glamour Magazine, and the recent nemesis of Tom Sandoval’s nail beds) returns to the podcast to discuss her new book about the lives of influencers called Swipe Up For More. First, Kate reminisces about their first convo in 2020, does a brief snorkel about Caroline Calloway’s upcoming $65 book made from Italian paper (?), and then Kate and Stephanie dive into topics from her book, e.g. what it was like to shadow Shannon Bird IRL, her pilgrimage to the Utah suburbs, how/why she chose which influencers to feature, virality versus consistency in audience building, the difference between bloggers, influencers and content creators, which platforms prioritize the success of their creators, and other insights behind the curtain and into the 'secretive real world of influencers,' per her subtitle. Enjoy!SUPPORT OUR SPONSORSPre-order my book, One in a Millennial here!ButcherBox is giving us a special deal! Sign up today using code BETHEREINFIVE to receive Ground Beef for a Year + 20 dollars off your first order. That’s 2 pounds of Ground Beef free in every box for a year plus 20 dollars off your first order when you sign up at butcherbox.com/BETHEREINFIVE and use code BETHEREINFIVE.Right now, get 50% off your first month - crate’s start at just $14 per month - plus FREE shipping on ANY crate line at kiwico.com, promo code BETHEREINFIVE.So don’t choose between wearing great makeup, and taking care of your skin. Right now, Kosas is offering our listeners 15% off your first purchase when you go to Kosas.com/BETHEREINFIVE.Ritual is offering my listeners 10% off during your first 3 months. Visit ritual.com/BETHEREINFIVE to start Ritual or add Essential For Women Prenatal to your subscription today.

This week, Stephanie McNeal (former culture reporter for BuzzFeed, currently a senior editor at Glamour Magazine, and the recent nemesis of Tom Sandoval’s nail beds) returns to the podcast to discuss her new book about the lives of influencers called Swipe Up For More. First, Kate reminisces about their first convo in 2020, does a brief snorkel about Caroline Calloway’s upcoming $65 book made from Italian paper (?), and then Kate and Stephanie dive into topics from her book, e.g. what it was like to shadow Shannon Bird IRL, her pilgrimage to the Utah suburbs, how/why she chose which influencers to feature, virality versus consistency in audience building, the difference between bloggers, influencers and content creators, which platforms prioritize the success of their creators, and other insights behind the curtain and into the 'secretive real world of influencers,' per her subtitle. Enjoy!SUPPORT OUR SPONSORSPre-order my book, One in a Millennial <a href="https://www.google.com/url?q=https://static.macmillan.com/static/smp/one-in-a-millenial/&amp;sa=D&amp;source=calendar&amp;ust=1687039257601253&amp;usg=AOvVaw3cjSlK4MfFE2KpFntb_t2Y" rel="nofollow" target="_blank">here</a>!ButcherBox is giving us a special deal! Sign up today using code BETHEREINFIVE to receive Ground Beef for a Year + 20 dollars off your first order. That’s 2 pounds of Ground Beef free in every box for a year plus 20 dollars off your first order when you sign up at <a href="https://www.google.com/url?q=http://butcherbox.com/BETHEREINFIVE&amp;sa=D&amp;source=calendar&amp;ust=1687039257601253&amp;usg=AOvVaw0uOv8p6wZweca65AOkTRhL" rel="nofollow" target="_blank">butcherbox.com/BETHEREINFIVE</a> and use code BETHEREINFIVE.Right now, get 50% off your first month - crate’s start at just $14 per month - plus FREE shipping on ANY crate line at <a href="https://www.google.com/url?q=http://kiwico.com&amp;sa=D&amp;source=calendar&amp;ust=1687039257601253&amp;usg=AOvVaw3fWHiXXPcd5zVaQp2v5ltw" rel="nofollow" target="_blank">kiwico.com</a>, promo code BETHEREINFIVE.So don’t choose between wearing great makeup, and taking care of your skin. Right now, Kosas is offering our listeners 15% off your first purchase when you go to <a href="https://www.google.com/url?q=http://Kosas.com/BETHEREINFIVE&amp;sa=D&amp;source=calendar&amp;ust=1687039257601253&amp;usg=AOvVaw0oJBeG2LkcM3lXmkWVwTXz" rel="nofollow" target="_blank">Kosas.com/BETHEREINFIVE</a>.Ritual is offering my listeners 10% off during your first 3 months. Visit <a href="https://www.google.com/url?q=http://ritual.com/BETHEREINFIVE&amp;sa=D&amp;source=calendar&amp;ust=1687039257601253&amp;usg=AOvVaw26qELp3H7EQGtTFz1m3Apo" rel="nofollow" target="_blank">ritual.com/BETHEREINFIVE</a> to start Ritual or add Essential For Women Prenatal to your subscription today.

Swipe Up For More (feat. Steph McNeal)

Influencer culture is Stephanie McNeal’s bread and butter, and today the BuzzFeed editor joins us to talk about the influencer reckoning of 2020, who she thinks came out winners (and who fumbled the ball spectacularly) and of course, her favorite bike shorts. Which are now MY favorite bike shorts, because I bought them too and I have been wearing them all week.(Follow Gee Thanks! on Insta: www.instagram.com/geethanksjustboughtitpod! I wanna see you there! And on Facebook! https://www.facebook.com/groups/geethanks)THE GEE THANKS GIFT GUIDES ARE HERE!: https://www.geethanksjustboughtit.com/gtjbi Mentioned On This Episode:Lou Keith Bike Shorts: https://amzn.to/3alaDsZZella Leggings: https://fave.co/3aqoTAL Visit www.geethanksjustboughtit.com for even more recs and shop the Gee Thanks! Store: https://www.amazon.com/shop/geethanksjustboughtitAs always, reach me at Caroline@geethanksjustboughtit.com, @geethanksjustboughtitpod on Instagram, or leave me a message at 424-245-0736.  Hosted on Acast. See acast.com/privacy for more information.

Influencer culture is Stephanie McNeal’s bread and butter, and today the BuzzFeed editor joins us to talk about the influencer reckoning of 2020, who she thinks came out winners (and who fumbled the ball spectacularly) and of course, her favorite bike shorts. Which are now MY favorite bike shorts, because I bought them too and I have been wearing them all week.(Follow Gee Thanks! on Insta: <a href="http://www.instagram.com/geethanksjustboughtitpod" rel="noopener noreferrer nofollow" target="_blank">www.instagram.com/geethanksjustboughtitpod</a>! I wanna see you there! And on Facebook! <a href="https://www.facebook.com/groups/geethanks" rel="noopener noreferrer nofollow" target="_blank">https://www.facebook.com/groups/geethanks</a>)THE GEE THANKS GIFT GUIDES ARE HERE!: <a href="https://www.geethanksjustboughtit.com/gtjbi" rel="noopener noreferrer nofollow" target="_blank">https://www.geethanksjustboughtit.com/gtjbi</a> Mentioned On This Episode:<ul><li>Lou Keith Bike Shorts: <a href="https://amzn.to/3alaDsZ" rel="noopener noreferrer nofollow" target="_blank">https://amzn.to/3alaDsZ</a></li><li>Zella Leggings: <a href="https://fave.co/3aqoTAL" rel="noopener noreferrer nofollow" target="_blank">https://fave.co/3aqoTAL</a> </li></ul> Visit <a href="http://www.geethanksjustboughtit.com" rel="noopener noreferrer nofollow" target="_blank">www.geethanksjustboughtit.com</a> for even more recs and shop the Gee Thanks! Store: <a href="https://www.amazon.com/shop/geethanksjustboughtit" rel="noopener noreferrer nofollow" target="_blank">https://www.amazon.com/shop/geethanksjustboughtit</a>As always, reach me at <a href="mailto:Caroline@geethanksjustboughtit.com" rel="noopener noreferrer">Caroline@geethanksjustboughtit.com</a>, @geethanksjustboughtitpod on Instagram, or leave me a message at 424-245-0736.  Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Ep 56: Influencers Gone Wild with Steph McNeal