Ashley Anger's guest appearances

Ashley Anger

The Hard Corps Marketing Show

Pardot Life Hacks

Casey Cheshire

Morgan Wiedmann

Logan Childs

Tom Quinn

Tom Ryan

Adam Witty

Jay Acunzo

Sean Whiteley

David Meerman Scott

Chris Krimitsos

David Brier

Masha Finkelstein

Patrick McKenna

Randy Frisch

Tyler Lessard

OwlTail

A Strategist, Marketing Technologist, Salesforce Certified Pardot Consultant, and 2020 Salesforce Marketing Champion, Ashley Anger, shares her favorite Pardot Life Hack and it is all about automation features. Tune in as you hear Ashley’s #PardotLifeHack for the three questions to ask yourself to make sure you choose the right Pardot automation feature for the job.     Takeaways When first considering what automation feature you should use with Pardot, ask yourself, what is the rule based on? Is it criteria or action based? A good way to remember what a Pardot Segmentation Rule does, is to think that it gives you a snapshot in time, as it only runs once. You may not always have to use a Pardot Automation Rule to execute your task. Be mindful of your automation rule limits and consider if other automated features are possible to use.      #PardotLifeHack Decide which Pardot automation feature is best for the job by asking yourself these three questions: What is the rule based on? Is it going to be used one time only? What is the desired outcome?      Useful Links LinkedIn: https://www.linkedin.com/in/ashleyanger/ Twitter: https://twitter.com/theashleyanger Instagram: https://www.instagram.com/theashleyanger/      Social #MarketingChampions #PardotLifeHackers #TrailblazerTalk #Pardot #Salesforce #Ohana #Martech      Ways to Tune In iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195 Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/ Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 YouTube - https://youtu.be/s3F1zCo9XkI

A Strategist, Marketing Technologist, Salesforce Certified Pardot Consultant, and 2020 Salesforce Marketing Champion, Ashley Anger, shares her favorite Pardot Life Hack and it is all about automation features. Tune in as you hear Ashley’s #PardotLifeHack for the three questions to ask yourself to make sure you choose the right Pardot automation feature for the job. Takeaways <ul><li>When first considering what automation feature you should use with Pardot, ask yourself, what is the rule based on? Is it criteria or action based?</li> <li>A good way to remember what a Pardot Segmentation Rule does, is to think that it gives you a snapshot in time, as it only runs once.</li> <li>You may not always have to use a Pardot Automation Rule to execute your task. Be mindful of your automation rule limits and consider if other automated features are possible to use.</li> </ul> #PardotLifeHack <ul><li>Decide which Pardot automation feature is best for the job by asking yourself these three questions: What is the rule based on? Is it going to be used one time only? What is the desired outcome?</li> </ul> Useful Links <ul><li>LinkedIn: <a href="https://www.linkedin.com/in/ashleyanger/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ashleyanger/</a></li> <li>Twitter: <a href="https://twitter.com/theashleyanger" rel="nofollow" target="_blank">https://twitter.com/theashleyanger</a></li> <li>Instagram: <a href="https://www.instagram.com/theashleyanger/" rel="nofollow" target="_blank">https://www.instagram.com/theashleyanger/</a></li> </ul> Social <ul><li>#MarketingChampions</li> <li>#PardotLifeHackers</li> <li>#TrailblazerTalk</li> <li>#Pardot</li> <li>#Salesforce</li> <li>#Ohana</li> <li>#Martech</li> </ul> Ways to Tune In <ul><li>iTunes - <a href="https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195</a></li> <li>Spotify - <a href="https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan" rel="nofollow" target="_blank">https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan</a></li> <li>Stitcher - <a href="https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr" rel="nofollow" target="_blank">https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr</a></li> <li>iHeart Radio - <a href="https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/" rel="nofollow" target="_blank">https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/</a></li> <li>Google Play - <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16</a></li> <li>YouTube - <a href="https://youtu.be/s3F1zCo9XkI" rel="nofollow" target="_blank">https://youtu.be/s3F1zCo9XkI</a></li></ul>

Ashley Anger on the Marketing Champion Spotlight Series l Favorite Pardot Life Hacks - Pardot Life Hacks

There are so many different alluring marketing tools out there, it can be difficult to choose! What will work for your company now? Where do you want your company to be? What metrics do you need? An Influencer, Marketing Strategist, Technologist, 2020 Salesforce Marketing Champion, 4x People’s Choice Award Winner, Marketing Automation Lead, and Pardot/CRM Specialist at NSF International, Ashley Anger, gives some tips on how to navigate what technology tools best fit your company and how to prepare for implementing that technology into your business.      Takeaways:  #1 Tip for purchasing a martech tool: Budget - This is more than just the cost of the program. You have to consider the cost to manage it, the implementation, integration and the training that goes along with it. #2 Tip for purchasing a martech tool: Does it fit your company's needs right now or in the future? Even though it is bright and shiny that does not mean it is the perfect fit for your company. #3 Tip for purchasing a martech tool: Planning and Strategy: It takes time to set up things correctly for your business to align with your goals. Think what metrics will best fit your company. You can’t report back on data you don’t have! Marketing technology is all about the people! Regardless of your background, building relationships and communication helps find your marketing tech needs. Garbage in garbage out. It is extremely important to have clean data! Only collect the metrics you are going to use. Be proactive, not reactive. Understanding what your goal is and who you are trying to target is essential to marketing strategy. Don’t spend time on things that won’t move the business forward. When in doubt, keep it simple. Too many “call to actions” can be confusing for a user and they could get lost. The secret to maximizing Pardot is organization! It makes things easy to segment and be consistent. This allows training to be that much more simpler. Career advice: It’s ok to make mistakes! As long as you are learning from it, make all the mistakes!!       Links:  LinkedIn: https://www.linkedin.com/in/ashleyanger/  Twitter: https://twitter.com/theashleyanger  Instagram: https://www.instagram.com/theashleyanger/  NSF International: https://www.nsf.org  NSF International Twitter: https://twitter.com/nsf_intl?lang=en        Busted Myths:  Adding a new martech tool will magically fix my marketing, right? - WRONG! The tool does not already know your business. It is a piece of technology that you need to  configure to be best tailored for your marketing focus.       Ways to Tune In:  iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763  Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn  Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show  Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show  YouTube - Full video - https://youtu.be/CJschcMs4Vg  

There are so many different alluring marketing tools out there, it can be difficult to choose! What will work for your company now? Where do you want your company to be? What metrics do you need? An Influencer, Marketing Strategist, Technologist, 2020 Salesforce Marketing Champion, 4x People’s Choice Award Winner, Marketing Automation Lead, and Pardot/CRM Specialist at NSF International, Ashley Anger, gives some tips on how to navigate what technology tools best fit your company and how to prepare for implementing that technology into your business. Takeaways: <ul> <li>#1 Tip for purchasing a martech tool: Budget - This is more than just the cost of the program. You have to consider the cost to manage it, the implementation, integration and the training that goes along with it.</li> <li>#2 Tip for purchasing a martech tool: Does it fit your company's needs right now or in the future? Even though it is bright and shiny that does not mean it is the perfect fit for your company.</li> <li>#3 Tip for purchasing a martech tool: Planning and Strategy: It takes time to set up things correctly for your business to align with your goals. Think what metrics will best fit your company. You can’t report back on data you don’t have!</li> <li>Marketing technology is all about the people! Regardless of your background, building relationships and communication helps find your marketing tech needs.</li> <li>Garbage in garbage out. It is extremely important to have clean data! Only collect the metrics you are going to use.</li> <li>Be proactive, not reactive. Understanding what your goal is and who you are trying to target is essential to marketing strategy. Don’t spend time on things that won’t move the business forward.</li> <li>When in doubt, keep it simple. Too many “call to actions” can be confusing for a user and they could get lost.</li> <li>The secret to maximizing Pardot is organization! It makes things easy to segment and be consistent. This allows training to be that much more simpler.</li> <li>Career advice: It’s ok to make mistakes! As long as you are learning from it, make all the mistakes!!</li> </ul> Links: <ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/ashleyanger/" rel="nofollow" target="_blank">https://www.linkedin.com/in/ashleyanger/</a> </li> <li>Twitter: <a href="https://twitter.com/theashleyanger" rel="nofollow" target="_blank">https://twitter.com/theashleyanger</a> </li> <li>Instagram: <a href="https://www.instagram.com/theashleyanger/" rel="nofollow" target="_blank">https://www.instagram.com/theashleyanger/</a> </li> <li>NSF International: <a href="https://www.nsf.org/" rel="nofollow" target="_blank">https://www.nsf.org</a> </li> <li>NSF International Twitter: <a href="https://twitter.com/nsf_intl?lang=en" rel="nofollow" target="_blank">https://twitter.com/nsf_intl?lang=en</a> </li> </ul> Busted Myths: <ul> <li>Adding a new martech tool will magically fix my marketing, right? - WRONG! The tool does not already know your business. It is a piece of technology that you need to  configure to be best tailored for your marketing focus.</li> </ul> Ways to Tune In: <ul> <li>iTunes - <a href="https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763</a> </li> <li>Spotify - <a href="https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn" rel="nofollow" target="_blank">https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn</a> </li> <li>Stitcher - <a href="https://www.stitcher.com/podcast/the-hard-corps-marketing-show" rel="nofollow" target="_blank">https://www.stitcher.com/podcast/the-hard-corps-marketing-show</a> </li> <li>Google Play - <a href="https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show" rel="nofollow" target="_blank">https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show</a> </li> <li>YouTube - Full video - <a href="https://youtu.be/CJschcMs4Vg" rel="nofollow" target="_blank">https://youtu.be/CJschcMs4Vg</a> </li> </ul>

Making Sense of the Martech Madness - Ashley Anger - Hard Corps Marketing Show #175