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“We want that same kind of transparency and confidence in our food supply chain to know that we can bring home products to our families that are healthy and safe.”    Karen Long (13:52-14:13)   Did you know that 93% of all food purchases in the United States come from women? And the one thing women want more than anything right now with their food and produce purchases is transparency.    iFood Decision Sciences was born in the food safety space from a Consulting group that was at the front and center of the infamous spinach e. Coli outbreak in 2006. One of the biggest and scariest markers of food security in our time, the Consulting group was at the forefront, determined to figure out a way to make it easy and accessible for produce companies to collect and store food safety data and mitigate risks. iFood Decision Sciences was officially formed in 2013 to provide the tech to these companies and make food safety happen. Since then, iFood DS has been extremely focused on providing service to growers, packers, processors or anyone who’s at the beginning of the supply chain a way to focus on food safety in their supply.   2020 was a remarkable year for iFood DS with their acquisition of a company called Harvestmark, another company at the forefront of the 2006 e. Coli outbreak who worked with the Produce Association to define the standards for food safety across the board. A leader in traceability and quality, the only thing Harvestmark has been missing is the transparency component that iFood DS can provide through technology.    How does it work? iFood DS’s technology can combine even the most granular detail in food safety data - from how the farmer is running his operations to whether a production is sustainable to the date and time a piece of produce was packaged - providing consumers with traceability and transparency that gives you the confidence you want in your produce.   “Now more than ever we still want to know where ingredients were grown, where were they raised, how they were produced, whether or not it was ethical, if the farming operation was sustainable… we want that confidence and we want to feel secure in that the food we bring home to our babies will pose zero risk to them.” Karen Long (15:53-16:09)   Gone are the days where a label that says “sourced in Mexico” or “grown in Montana” will cut it with consumers. It’s not that growers don’t want to share the amount of transparency consumers want, it just hasn’t been possible without the right technological solutions. There are plenty of farmers out there still operating with a clipboard, pen and paper, and storing data in binders. If another food safety recall happens, it’s going to be a lot harder for that farmer to provide their data when it hasn’t been produced in real-time and it’s not technologically available to all parties.    Studies show that 37% of consumers would completely switch to another brand if the brand had more transparent information. Another study shows that 86% of millennial moms (who make up over 25% of the purchasing power in produce) would be willing to spend more money on a brand that has more transparent information than competitors.    Complete transparency offers retailers and growers a competitive edge that will win over the hearts of a now very discerning audience. Using technology like iFood DS helps farmers continuously improve their farming operation and build a brand. Any successful business owner knows you have to be continuously focused on making improvements through processes and operations, which in turn helps reduce costs and increase revenues… and that usually translates into lower produce prices!   Knowing what we know about studies and consumers willing to pay more or switch brands altogether who offer more transparency than their competitors, it’s obvious why using tech that provides real-time data that can be accessed by consumers anytime is important for farmers, growers, shippers, packers and distributors in the produce supply chain to utilize. This helps them establish themselves as a brand and ensure the consumer connects with them deeper. When a consumer feels trusting and bonded to a brand right off the bat, revenue will be increased and you’re more likely to get feedback from them that’s valuable to create improvements.   “It is very important that the farmers make the investments in technology and that our industry continues to strive to provide farmers with access to these powerful technologies so their stories are never lost. We can’t rely on packaging alone. We have to lean into technology.” - Lori Taylor (31:36-31:55)   How can consumers access real-time data from the produce they’re buying? Any brand utilizing iFood DS will have a QR code on its produce item. The amazing thing is that QR code is connected to data specific to that one item! When you scan the QR code, you’ll access information like growing and production details and small, little details from the beginning of the supply chain all the way to the produce item in your hands. You can also leave feedback to the manufacturer either thanking them or asking them for more information.   The technology is readily available for the transparent answers we want as moms and produce buyers.   How to get involved  Join The Produce Moms Group on Facebook and continue the discussion every week!  Reach out to us - we’d love to hear more about where you are in life and business! Find out more here.     If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

The Produce Moms Podcast

“We want that same kind of transparency and confidence in our food supply chain to know that we can bring home products to our families that are healthy and safe.” Karen Long (13:52-14:13) Did you know that 93% of all food purchases in the United States come from women? And the one thing women want more than anything right now with their food and produce purchases is transparency.  iFood Decision Sciences was born in the food safety space from a Consulting group that was at the front and center of the infamous spinach e. Coli outbreak in 2006. One of the biggest and scariest markers of food security in our time, the Consulting group was at the forefront, determined to figure out a way to make it easy and accessible for produce companies to collect and store food safety data and mitigate risks. iFood Decision Sciences was officially formed in 2013 to provide the tech to these companies and make food safety happen. Since then, iFood DS has been extremely focused on providing service to growers, packers, processors or anyone who’s at the beginning of the supply chain a way to focus on food safety in their supply. 2020 was a remarkable year for iFood DS with their acquisition of a company called Harvestmark, another company at the forefront of the 2006 e. Coli outbreak who worked with the Produce Association to define the standards for food safety across the board. A leader in traceability and quality, the only thing Harvestmark has been missing is the transparency component that iFood DS can provide through technology.  How does it work? iFood DS’s technology can combine even the most granular detail in food safety data - from how the farmer is running his operations to whether a production is sustainable to the date and time a piece of produce was packaged - providing consumers with traceability and transparency that gives you the confidence you want in your produce. “Now more than ever we still want to know where ingredients were grown, where were they raised, how they were produced, whether or not it was ethical, if the farming operation was sustainable… we want that confidence and we want to feel secure in that the food we bring home to our babies will pose zero risk to them.” Karen Long (15:53-16:09) Gone are the days where a label that says “sourced in Mexico” or “grown in Montana” will cut it with consumers. It’s not that growers don’t want to share the amount of transparency consumers want, it just hasn’t been possible without the right technological solutions. There are plenty of farmers out there still operating with a clipboard, pen and paper, and storing data in binders. If another food safety recall happens, it’s going to be a lot harder for that farmer to provide their data when it hasn’t been produced in real-time and it’s not technologically available to all parties.  Studies show that 37% of consumers would completely switch to another brand if the brand had more transparent information. Another study shows that 86% of millennial moms (who make up over 25% of the purchasing power in produce) would be willing to spend more money on a brand that has more transparent information than competitors.  Complete transparency offers retailers and growers a competitive edge that will win over the hearts of a now very discerning audience. Using technology like iFood DS helps farmers continuously improve their farming operation and build a brand. Any successful business owner knows you have to be continuously focused on making improvements through processes and operations, which in turn helps reduce costs and increase revenues… and that usually translates into lower produce prices! Knowing what we know about studies and consumers willing to pay more or switch brands altogether who offer more transparency than their competitors, it’s obvious why using tech that provides real-time data that can be accessed by consumers anytime is important for farmers, growers, shippers, packers and distributors in the produce supply chain to utilize. This helps them establish themselves as a brand and ensure the consumer connects with them deeper. When a consumer feels trusting and bonded to a brand right off the bat, revenue will be increased and you’re more likely to get feedback from them that’s valuable to create improvements. “It is very important that the farmers make the investments in technology and that our industry continues to strive to provide farmers with access to these powerful technologies so their stories are never lost. We can’t rely on packaging alone. We have to lean into technology.” - Lori Taylor (31:36-31:55) How can consumers access real-time data from the produce they’re buying? Any brand utilizing iFood DS will have a QR code on its produce item. The amazing thing is that QR code is connected to data specific to that one item! When you scan the QR code, you’ll access information like growing and production details and small, little details from the beginning of the supply chain all the way to the produce item in your hands. You can also leave feedback to the manufacturer either thanking them or asking them for more information. The technology is readily available for the transparent answers we want as moms and produce buyers. How to get involved <ul> <li>Join The Produce Moms Group on <a href="https://www.facebook.com/groups/316715662104709/" rel="nofollow" target="_blank">Facebook</a> and continue the discussion every week! </li> <li>Reach out to us - we’d love to hear more about where you are in life and business! Find out more <a>here</a>. </li> </ul> If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP140: Embracing Technology For Transparency In Produce With Karen Long, Digital Transformation Specialist and Senior Account Executive at iFood Decision Sciences

Carlos Moyses

With the recent  acquisition of Cornershop, Rappi's $200M round and Uber Eats continued expansion, Latin America’s last mile delivery market has heated up. In the past 10 years, over 50% of the region connected to the Internet, creating a booming market for e-commerce and other online businesses. The growth of food delivery startups, especially in Latin America’s biggest markets, has been propelled by this trend. The Brazilian market leader is iFood, with over 6 million users, 1000 employees, and 10,000 independent delivery drivers. In this episode of Crossing Borders, I sat down with iFood CEO, Carlos Moyses, to talk to him about the delivery market opportunity, iFood’s growth through acquisitions in the early 2010s, building culture across borders, and Carlos’ personal story from finance to startups. Check out this episode to learn why some of the biggest players in Brazil’s startup ecosystem have backed this food delivery business. Food delivery is more than just pizza Brazilians were very quick to adopt online food delivery. Carlos says Brazilians were already used to ordering pizza, so picking up new cuisines was a small change in behavior. The hardest part of building iFood was explaining to restaurant owners and users that delivery was not the same as a daily deals company, which were growing very quickly across Latin America and might have been Brazilians only other ecommerce experience at the time. Check out the rest of this episode to hear Carlos explain who his biggest competitor is (hint: it’s not a food delivery company!) and how food delivery is evolving in Brazil. Tech is the only way to quickly scale a business Carlos got his start in traditional business as a financial advisor. Like many of my previous guests, he watched as tech companies surged past traditional corporations by eschewing bureaucracy and relying on talented teams to scale at an exponential rate. Carlos’ intro to tech through daily deals sites Grupalia and Peixe Urbano launched him into the world of entrepreneurship during a time when Groupon clones across Latin America were receiving unprecedented international investment. Find out how Carlos transitioned his entrepreneurial career from daily deals to food delivery in this episode of Crossing Borders. Why iFood scaled outside of Brazil Very few Brazilian startups choose to enter the Spanish-speaking Latin American market. iFood already has a presence in Mexico and Colombia, and plans to expand further. Carlos attributes this expansion to their international investors, Naspers and Movile, who have pushed iFood to become a global company. With over 1000 employees, many of whom are former entrepreneurs brought into the team via acquisitions, iFood is well-placed to continue dominating the Brazilian market. Check out the rest of the episode to learn how Carlos builds company culture across borders to maintain unity at iFood. Brazil is Latin America’s largest economy and also one of its most challenging markets. iFood is betting that Brazilians will be ordering more delivery over the coming decade, and they have some big names backing them. Listen to iFood CEO, Carlos Moyses, explain the potential of the Brazilian market in this episode of Crossing Borders. Show Notes: [1:21] - Nathan introduces Carlos [2:34] - Brazil’s tech ecosystem [4:15] - How big is iFood today? [7:02] - Where are you from originally? [9:24] - The shift from corporations to entrepreneurship [10:55] - Lessons learned from building a business [13:00] - How did you make the leap to tech? [14:53] - The Groupon Mafia in Brazil [16:53] - The state of food delivery in Brazil in 2012 [19:24] - iFood’s acquisition spree [22:21] - How to integrate new companies into the culture [24:10] - The iFood inflection point [26:30] - How did you decide to expand outside of Brazil? [28:00] - The competitive delivery market [29:00] - Cultural differences between the countries where iFood works [31:02] - Are your delivery-people employees? [32:40] - Next big challenge for iFood [34:27] - Carlos’ advice to his younger self   Resources Mentioned:   Dream Big (Book) Movile iFood Groupalia Peixe Urbano Just Eat  Fabricio Bloisi, Movile CEO &amp; Cofounder Naspers 

With the recent <a href="https://latamlist.com/2018/09/13/update-walmart-acquires-cornershop-for-us225m/" rel="nofollow" target="_blank"> acquisition</a> of Cornershop, Rappi's $200M round and Uber Eats continued expansion, Latin America’s last mile delivery market has heated up. In the past 10 years, over 50% of the region connected to the Internet, creating a booming market for e-commerce and other online businesses. The growth of food delivery startups, especially in Latin America’s biggest markets, has been propelled by this trend. The Brazilian market leader is iFood, with over 6 million users, 1000 employees, and 10,000 independent delivery drivers. In this episode of Crossing Borders, I sat down with iFood CEO, Carlos Moyses, to talk to him about the delivery market opportunity, iFood’s growth through acquisitions in the early 2010s, building culture across borders, and Carlos’ personal story from finance to startups. Check out this episode to learn why some of the biggest players in Brazil’s startup ecosystem have backed this food delivery business. Food delivery is more than just pizza Brazilians were very quick to adopt online food delivery. Carlos says Brazilians were already used to ordering pizza, so picking up new cuisines was a small change in behavior. The hardest part of building iFood was explaining to restaurant owners and users that delivery was not the same as a daily deals company, which were growing very quickly across Latin America and might have been Brazilians only other ecommerce experience at the time. Check out the rest of this episode to hear Carlos explain who his biggest competitor is (hint: it’s not a food delivery company!) and how food delivery is evolving in Brazil. Tech is the only way to quickly scale a business Carlos got his start in traditional business as a financial advisor. Like many of my previous guests, he watched as tech companies surged past traditional corporations by eschewing bureaucracy and relying on talented teams to scale at an exponential rate. Carlos’ intro to tech through daily deals sites Grupalia and Peixe Urbano launched him into the world of entrepreneurship during a time when Groupon clones across Latin America were receiving unprecedented international investment. Find out how Carlos transitioned his entrepreneurial career from daily deals to food delivery in this episode of Crossing Borders. Why iFood scaled outside of Brazil Very few Brazilian startups choose to enter the Spanish-speaking Latin American market. iFood already has a presence in Mexico and Colombia, and plans to expand further. Carlos attributes this expansion to their international investors, Naspers and Movile, who have pushed iFood to become a global company. With over 1000 employees, many of whom are former entrepreneurs brought into the team via acquisitions, iFood is well-placed to continue dominating the Brazilian market. Check out the rest of the episode to learn how Carlos builds company culture across borders to maintain unity at iFood. Brazil is Latin America’s largest economy and also one of its most challenging markets. iFood is betting that Brazilians will be ordering more delivery over the coming decade, and they have some big names backing them. Listen to iFood CEO, Carlos Moyses, explain the potential of the Brazilian market in this episode of Crossing Borders. Show Notes: [1:21] - Nathan introduces Carlos [2:34] - Brazil’s tech ecosystem [4:15] - How big is iFood today? [7:02] - Where are you from originally? [9:24] - The shift from corporations to entrepreneurship [10:55] - Lessons learned from building a business [13:00] - How did you make the leap to tech? [14:53] - The Groupon Mafia in Brazil [16:53] - The state of food delivery in Brazil in 2012 [19:24] - iFood’s acquisition spree [22:21] - How to integrate new companies into the culture [24:10] - The iFood inflection point [26:30] - How did you decide to expand outside of Brazil? [28:00] - The competitive delivery market [29:00] - Cultural differences between the countries where iFood works [31:02] - Are your delivery-people employees? [32:40] - Next big challenge for iFood [34:27] - Carlos’ advice to his younger self Resources Mentioned: <ul> <li><a href="https://www.amazon.com/DREAM-BIG-Brazilian-Sicupira-Anheuser-Busch-ebook/dp/B00JUWYGDQ" rel="nofollow" target="_blank"> Dream Big</a> (Book)</li> <li><a href="https://movile.com/" rel="nofollow" target="_blank">Movile</a></li> <li><a href="https://www.ifood.com.br/" rel="nofollow" target="_blank">iFood</a></li> <li><a href="http://es.groupalia.com/" rel="nofollow" target="_blank">Groupalia</a></li> <li><a href="https://www.peixeurbano.com.br/" rel="nofollow" target="_blank">Peixe Urbano</a></li> <li><a href="https://www.just-eat.co.uk/" rel="nofollow" target="_blank">Just Eat</a></li> <li><a href="https://www.nathanlustig.com/2018/02/16/fabricio-bloisi-movile-has-a-plan-to-make-life-better-for-1-billion-people/" rel="nofollow" target="_blank"> Fabricio Bloisi, Movile CEO &amp; Cofounder</a></li> <li><a href="https://www.naspers.com/" rel="nofollow" target="_blank">Naspers</a></li> </ul>

Carlos Moyses: How iFood Delivers 11M Monthly Orders & Is Just Getting Started Ep 61