Luca Massaro's guest appearances

Luca Massaro

Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

Podium Stories with Marti Sanchez

The Social & Sport Podcast

5G e Oltre: Tutto Connesso

Tutto Connesso

Jesse Cole

Jeff Coyle

Scott Miller

David Higgins

Christopher Engman

Alan Smith

Andrew Ryan

Jake Jorgovan

David Murray

Gareth Southgate

Barry Hearn

Richard Glover

Richard Clarke

Ed Latimore

Tony Jeffries

OwlTail

Marti Sanchez

Podium

Luca Massaro is the Founder and Chief Executive at WePlay.  WePlay was founded in 2012 as the first performance-led marketing agency dedicated to sports. They are a full-service agency that specializes in helping sports brands to achieve their digital and marketing growth objectives across emerging direct-to-consumer revenue streams.  Prior to WePlay, Luca led on Digital and Social at Chelsea FC and was Head of Social Media for the Target Media &amp; Communications Group.   Things we touched on the Podcast:  - Most important question: what does Luca think about Mourinho?  - Most sports-related agencies I’ve seen are focused either on tech or brand building. What makes Weplay's performance-focused approach so different?  - What are some of the projects Luca has worked on at WePlay that he's extremely proud of / has enjoyed the most?  - How did the pandemic affect WePlay and Luca personally?  - How does Luca see the way Sports do marketing change in a post-COVID market?  Connect with Luca Massaro on Twitter: https://twitter.com/iamluca Check out WePlay: weplay.co  ---  Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person.  Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words.  Twitter: https://www.twitter.com/Marti__Sanchez LinkedIn: https://www.linkedin.com/in/itsmartisanchez/

Luca Massaro is the Founder and Chief Executive at WePlay. WePlay was founded in 2012 as the first performance-led marketing agency dedicated to sports. They are a full-service agency that specializes in helping sports brands to achieve their digital and marketing growth objectives across emerging direct-to-consumer revenue streams. Prior to WePlay, Luca led on Digital and Social at Chelsea FC and was Head of Social Media for the Target Media &amp; Communications Group.  Things we touched on the Podcast: - Most important question: what does Luca think about Mourinho? - Most sports-related agencies I’ve seen are focused either on tech or brand building. What makes Weplay's performance-focused approach so different? - What are some of the projects Luca has worked on at WePlay that he's extremely proud of / has enjoyed the most? - How did the pandemic affect WePlay and Luca personally? - How does Luca see the way Sports do marketing change in a post-COVID market? Connect with Luca Massaro on Twitter: <a href="https://twitter.com/iamluca" rel="nofollow" target="_blank">https://twitter.com/iamluca</a> Check out WePlay: <a href="http://weplay.co" rel="nofollow" target="_blank">weplay.co</a> --- Marti Sanchez is a world-citizen entrepreneur who loves to write about himself in third person. Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious, and surprising podcast is like Forbes but with cuss words. Twitter: <a href="https://www.twitter.com/Marti__Sanchez" rel="nofollow" target="_blank">https://www.twitter.com/Marti__Sanchez</a> LinkedIn: <a href="https://www.linkedin.com/in/itsmartisanchez/" rel="nofollow" target="_blank">https://www.linkedin.com/in/itsmartisanchez/</a>

Luca Massaro, Founder & Chief Executive @ WePlay | Episode 28 | Podium Stories w/ Marti Sanchez

It's not just the teams and federations we're looking at. After spending most of my career agency-side it's an area I've been very interested in and have been working through with my current company.Luca Massaro started WePlay, a performance-driven sports marketing agency, back in 2012. Moving through organic social media production and strategy to delivering measurable outcomes now.With clients that cover mass participation sports, high-profile football clubs and sponsor brands, the current crisis has obviously had ramifications for the business, as it has for everyone involved in the industry.But it's how you deal with the setbacks, work with clients and find new ways of working that determine how you will come out the other side. Luca has never been one to shy away from those decisions and there are some great lessons for us all to take on board from what had to say.If you have any questions or comments, leave them in the comments below or get in touch on Twitter (https://twitter.com/DanielMcLaren).

It's not just the teams and federations we're looking at. After spending most of my career agency-side it's an area I've been very interested in and have been working through with my current company. <a href="https://twitter.com/iamluca" rel="nofollow" target="_blank">Luca Massaro</a> started WePlay, a performance-driven sports marketing agency, back in 2012. Moving through organic social media production and strategy to delivering measurable outcomes now. With clients that cover mass participation sports, high-profile football clubs and sponsor brands, the current crisis has obviously had ramifications for the business, as it has for everyone involved in the industry. But it's how you deal with the setbacks, work with clients and find new ways of working that determine how you will come out the other side. Luca has never been one to shy away from those decisions and there are some great lessons for us all to take on board from what had to say. If you have any questions or comments, leave them in the comments below or get in touch on Twitter (<a href="https://www.youtube.com/redirect?v=-nW0qcPyd_w&amp;redir_token=t_aNavaqQPt6Gy_wJpQcHnKn65d8MTU4ODA2MjYxOEAxNTg3OTc2MjE4&amp;event=video_description&amp;q=https%3A%2F%2Ftwitter.com%2FDanielMcLaren" rel="nofollow" target="_blank">https://twitter.com/DanielMcLaren</a>).

Luca Massaro - Founder and CEO @ WePlay

Starting a sports digital agency is a dream for many people and arguably there has never been a better time set up on your own.Luca MassaroYou are your own boss, you can be creative, work in sport and make good money. On the flipside, the responsibility is entirely on your shoulders and, right now, competition is particularly intense.Luca Massaro took the plunge five years ago when he set up WePlay in London. In this podcast, we talk about how he assessed the market before launched, the character lessons he learnt, how they have had to change their offering, the crucial art of pitching for business and the qualities that brought them the Football Business Agency of the year award in 2017.Small side I have set up an Instagram account for the podcast - SportDigitalandSocial. Feel free to chat to me there. iTunes link Luca and I discuss:1.30 Luca’s background and how WePlay started3.20 Becoming Sports Digital Agency of the Year in 20176.25 What character do you need to run an agency?8.21 What agencies don’t have… and what you need?9.20 How to pitch for business11.20 Opening up the conversation12.50 How the demands of clients have changed15.50 Finding a product in what you can measure17.56 Building out the team in response to demand19.55 The mix of permanent and freelance staff21.50 WePlay’s key case-studies - The case study with English Hockey26.50 The Red Bull project29.18 Early thoughts on Facebook’s algorithm change31.59 Why ‘it is about time’ for GDPR34.17 The way sport can benefit from GDPR37.10 The relative strengths of the social media platforms at present40.40 The plans to grow WePlayContact:Email: Luca@WePlay.coWePlay’s website WANT TO HEAR, SEE, READ MORE...📝 Check out my blog, here🎙 Listen to my other podcast: Football Indonesia here📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social:Twitter, Instagram, Facebook, YouTube

Starting a sports digital agency is a dream for many people and arguably there has never been a better time set up on your own.Luca MassaroYou are your own boss, you can be creative, work in sport and make good money. On the flipside, the responsibility is entirely on your shoulders and, right now, competition is particularly intense.<a href="https://twitter.com/iamluca" rel="nofollow" target="_blank">Luca Massaro</a> took the plunge five years ago when he set up <a href="http://weplay.co/" rel="nofollow" target="_blank">WePlay</a> in London. In this podcast, we talk about how he assessed the market before launched, the character lessons he learnt, how they have had to change their offering, the crucial art of pitching for business and the qualities that brought them the Football Business Agency of the year award in 2017.Small side I have set up an Instagram account for the podcast - <a href="https://www.instagram.com/mrrichardclarke/" rel="nofollow" target="_blank">SportDigitalandSocial.</a> Feel free to chat to me there. <h2><a href="https://bit.ly/MrRCMassaroiT" rel="nofollow" target="_blank">iTunes link</a></h2> <h3>Luca and I discuss:</h3>1.30 Luca’s background and how WePlay started3.20 Becoming Sports Digital Agency of the Year in 20176.25 What character do you need to run an agency?8.21 What agencies don’t have… and what you need?9.20 How to pitch for business11.20 Opening up the conversation12.50 How the demands of clients have changed15.50 Finding a product in what you can measure17.56 Building out the team in response to demand19.55 The mix of permanent and freelance staff21.50 WePlay’s key case-studies - <a href="http://weplay.co/work/england-hockey-hockey-womens-world-cup-ballot/" rel="nofollow" target="_blank">The case study with English Hockey</a>26.50 The Red Bull project29.18 Early thoughts on Facebook’s algorithm change31.59 Why ‘it is about time’ for GDPR34.17 The way sport can benefit from GDPR37.10 The relative strengths of the social media platforms at present40.40 The plans to grow WePlay<h3>Contact:</h3>Email: <a href="mailto:Luca@WePlay.co">Luca@WePlay.co</a><a href="http://weplay.co/" rel="nofollow" target="_blank">WePlay’s website</a> <h3>WANT TO HEAR, SEE, READ MORE...</h3>📝 Check out my blog, <a href="http://www.mrrichardclarke.com/" rel="nofollow" target="_blank">here</a>🎙 Listen to my other podcast: Football Indonesia <a href="http://bit.ly/MrRCFId" rel="nofollow" target="_blank">here</a>📰 Sign up to my digital sport newsletter, <a href="http://www.mrrichardclarke.com/newsletter/" rel="nofollow" target="_blank">here</a> 📱 @MrRichardClarke on social:<a href="https://twitter.com/MrRichardClarke" rel="nofollow" target="_blank">Twitter</a>, <a href="https://www.instagram.com/mrrichardclarke/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.facebook.com/MrRichardClarke/" rel="nofollow" target="_blank">Facebook</a>, <a href="http://bit.ly/MrRCYT" rel="nofollow" target="_blank">YouTube</a>

Luca Massaro: How to become an award-winning Sports Digital Agency