Audrey Woollen's guest appearances

Audrey Woollen

Proof to Product

Craft A Life You Love

NY NOW Podcast

Alisha Cohen

Shayna Norwood

Nicole Walters

Latham Thomas

Cathy Heller

Nancy Levin

Kate Northrup

James Clear

Kate Ahl

Paul Jarvis

Jess Ekstrom

Jen Gotch

Jon Acuff

Samantha Barnes

Lara Casey

OwlTail

PAPER

NOTE: Recorded on 5/28/20. Visit Audrey's online shop!Check out our next Buyer Spotlight as Amy Loewenberg talks with Audrey Woollen, the founder and creative director of Urbanic Paper Boutique In Los Angeles. They will discuss Audrey’s brand, her thoughts on technology in the paper industry and her future visions of retail. RESOURCES | Audry's Online Shop: https://urbanicpaper.com/ | NY NOW Podcast Page: https://nynow.com/podcast | NY NOW Email Subscription: https://app.smartsheet.com/b/form/147c19d133dc472cbc83778bcaec0402  Thank you for podcasting with NY NOW! We look forward to connecting with you across all our platforms and seeing you in person! Website: nynow.com Instagram: www.instagram.com/ny_now Facebook: www.facebook.com/nynowmarket  

NOTE: Recorded on 5/28/20. <a href="https://urbanicpaper.com/" rel="nofollow" target="_blank">Visit Audrey's online shop!</a> Check out our next Buyer Spotlight as Amy Loewenberg talks with Audrey Woollen, the founder and creative director of Urbanic Paper Boutique In Los Angeles. They will discuss Audrey’s brand, her thoughts on technology in the paper industry and her future visions of retail. RESOURCES | Audry's Online Shop: <a href="https://urbanicpaper.com/" rel="nofollow" target="_blank">https://urbanicpaper.com/ </a> | NY NOW Podcast Page: <a href="https://nynow.com/podcast" rel="nofollow" target="_blank">https://nynow.com/podcast</a> | NY NOW Email Subscription: <a href="https://app.smartsheet.com/b/form/147c19d133dc472cbc83778bcaec0402" rel="nofollow" target="_blank">https://app.smartsheet.com/b/form/147c19d133dc472cbc83778bcaec0402</a> Thank you for podcasting with NY NOW! We look forward to connecting with you across all our platforms and seeing you in person! Website: <a href="https://nynow.com/" rel="nofollow" target="_blank">nynow.com</a> Instagram: <a href="https://www.instagram.com/ny_now/" rel="nofollow" target="_blank">www.instagram.com/ny_now</a> Facebook: <a href="https://www.facebook.com/nynowmarket/" rel="nofollow" target="_blank">www.facebook.com/nynowmarket</a>

Buyer Spotlight with Audrey Woollen of Urbanic Paper Boutique

Even in these unprecedented times that we’re all collectively experiencing, there’s still an opportunity to find beauty in every moment. Today I brought on Audrey Woolen. Audrey is the founder and creative behind Urbanic Paper Boutique. In this episode, we talk about how she got started in the stationery industry and decided to start her business. She shares her biggest hiring mistake (and what she learned from it). Audrey and I discuss her journey of navigating her business through the pandemic and what she’s learned from having to pause. You’ll hear how she’s handing business projections and how her relationship with her customers has evolved through this crisis. What’s in this episode:  How Audrey got into stationery and started her business Making the decision to shift her career into this passion Figuring out your path as it unfolds A huge mistake Audrey made in hiring the wrong person The flood of encouragement she received after posting a GoFundMe to get her business through the pandemic The new relationship she’s developed with her customers through this crisis Why now is the time for people to support small businesses Rethinking how you want to live  How Audrey’s handling her business projections now The silver lining that she’s found with the collective pause  About Audrey:With an eye for design and a heart for paper, Audrey Woollen is the creative behind the Urbanic brand, building a community for paper and design enthusiasts. Sourcing the best-of-the-best from makers all over the world, she has successfully blended modern style and vintage charm. She serves as a consultant for emerging and established lines, and has given dozens of talks and seminars throughout both the US and Europe. Audrey has been a board advisor at the National Stationery Show, a judge for the Louie Awards for PaperFest London and is on the editorial board for Stationery Trends Magazine. She is a working momma with a creative vision and considered an industry leader in the stationery community.   Connect with Audrey:Website | Instagram | Facebook    Hope you’ve enjoyed this episode! Would love to hear from you. What is one thing you can do with the wisdom and guidance you’ve extracted from this episode to make a positive and lasting change in your own life? Connect with me on social media. You can find me @amytangerine on Instagram, YouTube, Facebook and pretty much anywhere. If you’re enjoying this podcast, please rate and review on iTunes, subscribe wherever you listen to podcasts and let your friends know about it too! The more we spread the creativity and happiness that comes from pursuing our passions, the better off our amazing community will be. Hope you feel uplifted, energized and inspired. You are awesome! I’m Amy Tangerine encouraging you to embrace the fullness of your life!

Even in these unprecedented times that we’re all collectively experiencing, there’s still an opportunity to find beauty in every moment. Today I brought on Audrey Woolen. Audrey is the founder and creative behind Urbanic Paper Boutique. In this episode, we talk about how she got started in the stationery industry and decided to start her business. She shares her biggest hiring mistake (and what she learned from it). Audrey and I discuss her journey of navigating her business through the pandemic and what she’s learned from having to pause. You’ll hear how she’s handing business projections and how her relationship with her customers has evolved through this crisis. What’s in this episode: <ul> <li>How Audrey got into stationery and started her business</li> <li>Making the decision to shift her career into this passion</li> <li>Figuring out your path as it unfolds</li> <li>A huge mistake Audrey made in hiring the wrong person</li> <li>The flood of encouragement she received after posting a GoFundMe to get her business through the pandemic</li> <li>The new relationship she’s developed with her customers through this crisis</li> <li>Why now is the time for people to support small businesses</li> <li>Rethinking how you want to live </li> <li>How Audrey’s handling her business projections now</li> <li>The silver lining that she’s found with the collective pause</li> </ul> About Audrey:With an eye for design and a heart for paper, Audrey Woollen is the creative behind the Urbanic brand, building a community for paper and design enthusiasts. Sourcing the best-of-the-best from makers all over the world, she has successfully blended modern style and vintage charm. She serves as a consultant for emerging and established lines, and has given dozens of talks and seminars throughout both the US and Europe. Audrey has been a board advisor at the National Stationery Show, a judge for the Louie Awards for PaperFest London and is on the editorial board for Stationery Trends Magazine. She is a working momma with a creative vision and considered an industry leader in the stationery community. Connect with Audrey:<a href="https://urbanicpaper.com/" rel="noopener nofollow" target="_blank">Website</a> | <a href="https://www.instagram.com/urbanic/?hl=en" rel="noopener nofollow" target="_blank">Instagram</a> | <a href="https://www.facebook.com/UrbanicPaper/" rel="noopener nofollow" target="_blank">Facebook</a> Hope you’ve enjoyed this episode! Would love to hear from you. What is one thing you can do with the wisdom and guidance you’ve extracted from this episode to make a positive and lasting change in your own life? Connect with me on social media. You can find me @amytangerine on <a href="https://www.instagram.com/amytangerine/" rel="noopener nofollow" target="_blank">Instagram</a>, <a href="https://youtube.com/amytangerine" rel="noopener nofollow" target="_blank">YouTube</a>, <a href="https://www.facebook.com/amytangerine/" rel="noopener nofollow" target="_blank">Facebook</a> and pretty much anywhere. If you’re enjoying this podcast, please rate and review on iTunes, subscribe wherever you listen to podcasts and let your friends know about it too! The more we spread the creativity and happiness that comes from pursuing our passions, the better off our amazing community will be. Hope you feel uplifted, energized and inspired. You are awesome! I’m Amy Tangerine encouraging you to embrace the fullness of your life!

054: Embracing the Collective Pause with Audrey Woollen

Hey Friends, have you had the chance to visit the famous Abbot Kinney Boulevard in Los Angeles? This mile long street located in Southern Venice is home to amazing creative galleries, internationally recognized brands and one-of-kind local shops like, Urbanic Paper Boutique. Audrey Woollen founded Urbanic thirteen years ago, and since then, her original lifestyle brand and retail shop has attracted a great deal of press, a large social media following, and has developed collaborative signature lines with some of the nation's top designers.   On today's episode, Audrey shares how she discovered her passion for paper and product based business. She tells us how she got started, how Urbanic has evolved over the years, and how she turned her weekend hobby into a thriving retail shop. Audrey also talks about the challenges she faced along the way, including an IRS audit in her third year, and the store getting robbed at times. Audrey brings us into her journey, talking about the passion she has for her industry, the creative community which she's in, and why creating a strong customer experience is so important to her and the brand.   ON TODAY’S EPISODE:  The inspiration and motivation behind Urbanic How Audrey found her true passion in Los Angeles   The benefits of working festivals and farmers markets Establishing a customer base and curating your brand Giving up a big paycheck for a bigger dream The types of products merchandised at Urbanic Choosing specialty items that keep things exciting   Making the most of a small space How Urbanic has evolved since opening 13 years ago Creating events that bring the LA design community together under one roof The power of a positive  customer experience How Audrey balances business and motherhood The challenges of running a brick-and-mortar store Seeking out new lines, tradeshows, and what Audrey looks for in submissions What’s up next for Urbanic and what Audrey has planned for next year  KEY TAKE-AWAYS:     “Ever since I was a little girl, I had a huge passion for paper products, whether it be sending people cards or picking out my back to school supplies. I took that very seriously.” - Audrey Woollen   “I remember having the moment, literally stopped in my tracks, and tears came to my eyes, I'm like, "This is what I wanna do." I would feel so happy to create an environment for people to come shop, and to be able to curate that.” - Audrey Woollen   “It was all really a hobby at that point, it was just something I loved, and it wasn't generating much income at all. But it was pushing me closer to wanting to do more.” - Audrey Woollen   “I was getting more and move involved in the industry, and seeing what was out there, and falling more in love with what I was finding, and wanting to have a, create a bigger experience.” - Audrey Woollen   “When we're in a corporate job or a freelance job and we're trying to build our business on the side, there's no perfect time to go all in the business, right? There's usually something that pushes us over.”- Katie Hunt   “Because I was on Main Street and Santa Monica, I was able to set up at the Santa Monica Farmer's Market each Sunday. I could do more in that day than I did, like, an entire week.” -Audrey Woollen   “It was completely a huge risk. But the spot opened up, and I just sorta got there at the right place and time, and just sort of went for it.” - Audrey Woollen “I knew that if I was gonna continue just doing that for a paycheck, then I was gonna lose out an opportunity to do something that I really wanted.” - Audrey Woollen   “We have a customer base of people that are faithful to us and have made it a destination even in greater LA.” - Audrey Woollen   “In the industry that I'm in, and this avenue that I picked, there's always something that is a feel good moment, not to mention babies and birthdays and celebrations and weddings, it's like all the best stuff in life.” - Audrey Woollen     SUBSCRIBE To subscribe on iOS, go to the  iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on  iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!  ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with  thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to  Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey Friends, have you had the chance to visit the famous Abbot Kinney Boulevard in Los Angeles? This mile long street located in Southern Venice is home to amazing creative galleries, internationally recognized brands and one-of-kind local shops like, Urbanic Paper Boutique. Audrey Woollen founded Urbanic thirteen years ago, and since then, her original lifestyle brand and retail shop has attracted a great deal of press, a large social media following, and has developed collaborative signature lines with some of the nation's top designers. On today's episode, Audrey shares how she discovered her passion for paper and product based business. She tells us how she got started, how Urbanic has evolved over the years, and how she turned her weekend hobby into a thriving retail shop. Audrey also talks about the challenges she faced along the way, including an IRS audit in her third year, and the store getting robbed at times. Audrey brings us into her journey, talking about the passion she has for her industry, the creative community which she's in, and why creating a strong customer experience is so important to her and the brand. ON TODAY’S EPISODE: <ul> <li>The inspiration and motivation behind Urbanic</li> <li>How Audrey found her true passion in Los Angeles  </li> <li>The benefits of working festivals and farmers markets</li> <li>Establishing a customer base and curating your brand</li> <li>Giving up a big paycheck for a bigger dream</li> <li>The types of products merchandised at Urbanic</li> <li>Choosing specialty items that keep things exciting  </li> <li>Making the most of a small space</li> <li>How Urbanic has evolved since opening 13 years ago</li> <li>Creating events that bring the LA design community together under one roof</li> <li>The power of a positive  customer experience</li> <li>How Audrey balances business and motherhood</li> <li>The challenges of running a brick-and-mortar store</li> <li>Seeking out new lines, tradeshows, and what Audrey looks for in submissions</li> <li>What’s up next for Urbanic and what Audrey has planned for next year</li> </ul> KEY TAKE-AWAYS:   “Ever since I was a little girl, I had a huge passion for paper products, whether it be sending people cards or picking out my back to school supplies. I took that very seriously.” - Audrey Woollen “I remember having the moment, literally stopped in my tracks, and tears came to my eyes, I'm like, "This is what I wanna do." I would feel so happy to create an environment for people to come shop, and to be able to curate that.” - Audrey Woollen “It was all really a hobby at that point, it was just something I loved, and it wasn't generating much income at all. But it was pushing me closer to wanting to do more.” - Audrey Woollen “I was getting more and move involved in the industry, and seeing what was out there, and falling more in love with what I was finding, and wanting to have a, create a bigger experience.” - Audrey Woollen “When we're in a corporate job or a freelance job and we're trying to build our business on the side, there's no perfect time to go all in the business, right? There's usually something that pushes us over.”- Katie Hunt “Because I was on Main Street and Santa Monica, I was able to set up at the Santa Monica Farmer's Market each Sunday. I could do more in that day than I did, like, an entire week.” -Audrey Woollen “It was completely a huge risk. But the spot opened up, and I just sorta got there at the right place and time, and just sort of went for it.” - Audrey Woollen “I knew that if I was gonna continue just doing that for a paycheck, then I was gonna lose out an opportunity to do something that I really wanted.” - Audrey Woollen “We have a customer base of people that are faithful to us and have made it a destination even in greater LA.” - Audrey Woollen “In the industry that I'm in, and this avenue that I picked, there's always something that is a feel good moment, not to mention babies and birthdays and celebrations and weddings, it's like all the best stuff in life.” - Audrey Woollen   SUBSCRIBE To subscribe on iOS, go to the <a href="https://itunes.apple.com/us/podcast/proof-to-product/id1226904668?mt=2" rel="nofollow" target="_blank"> iTunes page</a> and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on <a href="https://itunes.apple.com/us/podcast/proof-to-product/id1226904668?mt=2" rel="nofollow" target="_blank"> iTunes</a> will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on <a href="https://www.instagram.com/prooftoproduct/" rel="nofollow" target="_blank">Instagram</a> for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to <a href="http://www.prooftoproduct.com" rel="nofollow" target="_blank">www.prooftoproduct.com</a> and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with  thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at <a href="http://prooftoproduct.com" rel="nofollow" target="_blank">ProofToProduct.com</a>. If you like what you heard today, please head over to <a href="https://itunes.apple.com/us/podcast/proof-to-product/id1226904668?mt=2" rel="nofollow" target="_blank"> Apple Podcast</a> to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

104 | Turning a hobby business into a thriving retail shop with Audrey Woollen, Urbanic