James Polidoras's guest appearances

James Polidoras

Business Brain Food

Breakthrough Success

Mike Michalowicz

Stacey Brown Randall

John Livesay

Bob Burg

Carl Gould

Lee Caraher

Damion Lupo

John Lee Dumas

David Jenyns

Steve Sims

Andrew Raso

Ari Galper

Jeff Loehr

Richard Triggs

Theora Moench

OwlTail

James Polidoras has more than 15-years experience in the digital advertising industry and after seeing both the client side and the agency side he decided started the Compilator. His firm is a full service paid marketing agency completely staffed by industry leaders which allows clients to achieve greater results through collaboration with industry experts who have lived in the Google world. Here are the key links from the episode: The Compilator Emotional Detox by Sherianna Boyle Pause 2 Praise by Lisa Swift-Young

James Polidoras has more than 15-years experience in the digital advertising industry and after seeing both the client side and the agency side he decided started the Compilator. His firm is a full service paid marketing agency completely staffed by industry leaders which allows clients to achieve greater results through collaboration with industry experts who have lived in the Google world. Here are the key links from the episode: <a href="https://www.thecompilator.com" rel="nofollow" target="_blank">The Compilator</a> <a href="https://amzn.to/38xDPsE" rel="nofollow" target="_blank">Emotional Detox</a> by Sherianna Boyle <a href="https://amzn.to/2upAYTU" rel="nofollow" target="_blank">Pause 2 Praise</a> by Lisa Swift-Young

E429: How To Grow Your Business Using Online Advertising With James Polidoras

This week we speak to James Polidoros, founder of a novel marketing concept called ‘The Compilator’. They specialise in digital transformation for their clients. Rather than focusing on individual media channels, they see all parts of the marketing mix as an entire eco system. James 360-degree approach has delivered some great results for his clients.   See some of James’s top tips below:   Don’t focus on a marketing channel until you’ve cracked your overall strategy. Strategy first, messaging second.   Don’t underestimate Bing. Bing can be good for B2B marketing because a lot of businesses have Microsoft/Bing preinstalled on their systems.   Video is more engaging than any other piece of content you can produce.   Post content regularly. Anything less than twice a week on Facebook will get you nowhere.   A common mistake clients make is to spread themselves too thinly across the different social media channels. Make sure you master one channel before you move onto others.   Understand the nuances of each social channel. Your copy should be more formal on Linkedin than Facebook, for example.   Beware of a marketing agency that pitches you on one single channel.   In this episode of Business Brain Food you will learn:   Affordable social media ad options   The pitfalls of Adwords   Bid adjustments explained   Bing V Adwords   UTMs explained   How to convert good content into sales   Is Twitter still useful for business?   Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au   James’ company site: http://www.thecompilator.com   James’ email address: enquiry@thecompilator.com   The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood   All previous BBF episodes &amp; show notes can be found at http://www.businessbrainfood.com.au   Twitter: https://twitter.com/bfewtrell   Call to action: Remember to see all of your possible marketing outlets as an ecosystem. Don’t lose sight of the big picture. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

This week we speak to James Polidoros, founder of a novel marketing concept called ‘The Compilator’. They specialise in digital transformation for their clients. Rather than focusing on individual media channels, they see all parts of the marketing mix as an entire eco system. James 360-degree approach has delivered some great results for his clients. See some of James’s top tips below:   Don’t focus on a marketing channel until you’ve cracked your overall strategy. Strategy first, messaging second.   Don’t underestimate Bing. Bing can be good for B2B marketing because a lot of businesses have Microsoft/Bing preinstalled on their systems.   Video is more engaging than any other piece of content you can produce.   Post content regularly. Anything less than twice a week on Facebook will get you nowhere.   A common mistake clients make is to spread themselves too thinly across the different social media channels. Make sure you master one channel before you move onto others.   Understand the nuances of each social channel. Your copy should be more formal on Linkedin than Facebook, for example.   Beware of a marketing agency that pitches you on one single channel. In this episode of Business Brain Food you will learn:   Affordable social media ad options   The pitfalls of Adwords   Bid adjustments explained   Bing V Adwords   UTMs explained   How to convert good content into sales   Is Twitter still useful for business? Resources mentioned in this episode:   Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: <a href="http://www.maxmyprofit.com.au" rel="nofollow" target="_blank">http://www.maxmyprofit.com.au</a>  James’ company site: <a href="http://www.thecompilator.com" rel="nofollow" target="_blank">http://www.thecompilator.com</a>   James’ email address: enquiry@thecompilator.com   The Business Brain Food Facebook group: <a href="https://www.facebook.com/groups/businessbrainfood" rel="nofollow" target="_blank">https://www.facebook.com/groups/businessbrainfood</a>   All previous BBF episodes &amp; show notes can be found at <a href="http://www.businessbrainfood.com.au/" rel="nofollow" target="_blank">http://www.businessbrainfood.com.au</a>   Twitter: <a href="https://twitter.com/bfewtrell" rel="nofollow" target="_blank">https://twitter.com/bfewtrell</a> Call to action: Remember to see all of your possible marketing outlets as an ecosystem. Don’t lose sight of the big picture. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

BBF195: Generating leads online with a tight budget with James Polidoras