Mary Alderete's guest appearances

Mary Alderete

The Glossy Podcast

Marketing Vanguard

Rebecca Minkoff

Mary Beech

Kelly Cook

Kate Spade

Aubrie Pagano

Jenny Fleiss

Kara Goldin

Nick Drake

Jeff Johnson

Emily Weiss

Maria Menounos

Jennifer Lopez

Katie Couric

Ralph Lauren

Eileen Fisher

OwlTail

Mary Alderete is a “boomerang” having first worked at Gap on the Banana Republic brand in 2001 and coming back a few years ago after working with other major retail brands like Levi’s, True Religion and ModCloth. Tune in to hear how Mary, now CMO of Gap, built a 100% in-house creative-performance team anchored at the core to the initial purpose of Gap established by founders 50+ years ago with the ability to pivot in real-time. Find out how she’s aligning her team to work together in new ways and for the sake of agility and authenticity. Hear her message around Sustainability for all, not just planet and products, but people and purpose. Hosted on Acast. See acast.com/privacy for more information.

Mary Alderete is a “boomerang” having first worked at Gap on the Banana Republic brand in 2001 and coming back a few years ago after working with other major retail brands like Levi’s, True Religion and ModCloth. Tune in to hear how Mary, now CMO of Gap, built a 100% in-house creative-performance team anchored at the core to the initial purpose of Gap established by founders 50+ years ago with the ability to pivot in real-time. Find out how she’s aligning her team to work together in new ways and for the sake of agility and authenticity. Hear her message around Sustainability for all, not just planet and products, but people and purpose. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Mary Alderete, CMO of Gap - Bridging the Gap and Creating Conditions for Breakthrough Work

For Banana Republic CMO Mary Alderete, it's an exciting time to be in brand marketing. Alderete, who first worked at the company as a senior director of marketing in the early 2000s, left and returned a decade later, motivated by the challenge of developing a connection between Banana Republic and newer generations. She is now working with the brand's in-house creative agency to experiment with new storytelling formats and lean into influencer marketing, with NFL star Jared Goff as the newest edition to the current influencer roster. The goal, across the board, is to be part of the conversation. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Alderete to discuss Banana Republic's evolving media strategy, the ways it's marketing invisible technology and the perks of keeping processes in-house.

For Banana Republic CMO Mary Alderete, it's an exciting time to be in brand marketing. Alderete, who first worked at the company as a senior director of marketing in the early 2000s, left and returned a decade later, motivated by the challenge of developing a connection between Banana Republic and newer generations. She is now working with the brand's in-house creative agency to experiment with new storytelling formats and lean into influencer marketing, with NFL star Jared Goff as the newest edition to the current influencer roster. The goal, across the board, is to be part of the conversation. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Alderete to discuss Banana Republic's evolving media strategy, the ways it's marketing invisible technology and the perks of keeping processes in-house.

Banana Republic CMO Mary Alderete: 'You have to be fast to be culturally relevant'