Stephanie Balderrama's guest appearances

Stephanie Balderrama

Strategic Momentum

Dorie Clark

Hayden Lee

Nir Eyal

Kim Scott

Joe Saul-Sehy

Jenny Blake

Nick Loper

Michael Zipursky

Jordan Harbinger

Chris Krimitsos

Elaine Pofeldt

Geoff Woods

Steve Brown

Richard Shuster

Mark Metry

OwlTail

Technology is giving consumers more options and power than ever before – and as a result, businesses need to stay on top of what they want, need and how they behave in order to create those experiences that align to their needs.If you don’t, they’ll move on to another company that can keep up and offer something they DO want.Stephanie Balderrama, President of Consumer Insights Group, has been on the forefront of understanding technology’s impact on consumer behavior since the early days of the internet. And she’s seen the need to evolve traditional research approaches to adapt to these rapidly changing behaviors.She shares how businesses are still struggling with research today, especially large brands, and what your organization can do to get a better understanding of your customers, particularly in today’s agile environments.Learn more, and find the complete show notes, at flywheelassociates.com/podcast. Resources:Learn more about Consumer Insights Group at CIGresearch.comConnect with Stephanie on LinkedIn Strategic Momentum is produced by Podcast Masters

Technology is giving consumers more options and power than ever before – and as a result, businesses need to stay on top of what they want, need and how they behave in order to create those experiences that align to their needs.If you don’t, they’ll move on to another company that can keep up and offer something they DO want.Stephanie Balderrama, President of Consumer Insights Group, has been on the forefront of understanding technology’s impact on consumer behavior since the early days of the internet. And she’s seen the need to evolve traditional research approaches to adapt to these rapidly changing behaviors.She shares how businesses are still struggling with research today, especially large brands, and what your organization can do to get a better understanding of your customers, particularly in today’s agile environments.Learn more, and find the complete show notes, at <a href="http://flywheelassociates.com/podcast/" rel="noopener noreferrer nofollow" target="_blank">flywheelassociates.com/podcast</a>. Resources:<ul><li>Learn more about Consumer Insights Group at <a href="http://cigresearch.com" rel="noopener noreferrer nofollow" target="_blank">CIGresearch.com</a></li><li>Connect with Stephanie on <a href="https://www.linkedin.com/in/stephaniebalderrama/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li></ul> Strategic Momentum is produced by <a href="http://www.podcastmasters.net" rel="noopener noreferrer nofollow" target="_blank">Podcast Masters</a>

Ep. 21 - Rethinking Research: Taking an iterative approach to get the perspective of ever-evolving consumers - with Stephanie Balderrama