Linda Hazzan's guest appearances

Linda Hazzan

The Library Pros

Marketing News Canada

CMA Connect

Andrew Au

Mitch Joel

Charlie Grinnell

Ron Tite

Matt McGowan

Karen Zuccala

Hope Bagozzi

Stephen Brown

Seth Godin

Duncan Wardle

Oli Gardner

Simon Sinek

Mike Morrison

Ben Johnson

John Jantsch

OwlTail

Today, on CMA Connect, we bring you highlights from last year’s CMAb2b panel. This roundtable was held one year into the pandemic. Almost exactly a year ago. Listen in on how businesses shifted their focus. The panel includes our moderator and guest host for the day, Jeff Lancaster from LinkedIn. He is joined by Linda Hazzan, Director of Communications and CMO of the Toronto Public Library, and Andrew Au, President of Intercept Group, a digital marketing agency. Here’s some of what they dig into: Constantly changing challenges offer massive disruption and non-traditional partnership opportunities  (5:31) “The Toronto Public Library is the biggest and busiest library in North America, with 100 branches that 75% of our staff work out of. One thing that’s been an impact for us from a marketing and communications perspective is a narrowing of communication channels. We’ve shifted to completely digital and a lot of our customers aren't comfortable on digital channels. We did not have sufficient tools and mechanisms or even practices to be communicating with each other that way. The other is the development of several non traditional partnerships. We partnered with food banks and turned our closed branches into community food banks, with our staff providing support. We also developed partnerships to distribute internet connectivity kits.” - Linda Hazzan The rise of consumer-centric, marketing-led business (9:43) “Intercept is a b2b agency. We focus on the global tech industry. One thing we observed is that improving customer experiences has been key. If you want to be customer centric, you've got to be marketing-led, and I think for the first time we saw marketing step up and really take charge.” - Andrew Au Finding standard organizational definitions for ‘digitization’ (15:07) What does it mean for a whole organization to understand going fully ‘digital’? Everybody has their own interpretation of what that means. Clear definitions and understanding are key for public organizations in particular, says Linda Hazzan. A greater understanding of advanced technologies within mainstream operations (21:21) Jeff Lancaster talks about developments at LinkedIn, “We're building some products - like conversation ads, in which we're starting to introduce AI and chatbot technology to offer a better experience.” For the full conversation, listen to the episode.

Today, on CMA Connect, we bring you highlights from last year’s CMAb2b panel. This roundtable was held one year into the pandemic. Almost exactly a year ago. Listen in on how businesses shifted their focus. The panel includes our moderator and guest host for the day, Jeff Lancaster from LinkedIn. He is joined by Linda Hazzan, Director of Communications and CMO of the Toronto Public Library, and Andrew Au, President of Intercept Group, a digital marketing agency. Here’s some of what they dig into: Constantly changing challenges offer massive disruption and non-traditional partnership opportunities (5:31) “The Toronto Public Library is the biggest and busiest library in North America, with 100 branches that 75% of our staff work out of. One thing that’s been an impact for us from a marketing and communications perspective is a narrowing of communication channels. We’ve shifted to completely digital and a lot of our customers aren't comfortable on digital channels. We did not have sufficient tools and mechanisms or even practices to be communicating with each other that way. The other is the development of several non traditional partnerships. We partnered with food banks and turned our closed branches into community food banks, with our staff providing support. We also developed partnerships to distribute internet connectivity kits.” - Linda Hazzan The rise of consumer-centric, marketing-led business (9:43) “Intercept is a b2b agency. We focus on the global tech industry. One thing we observed is that improving customer experiences has been key. If you want to be customer centric, you've got to be marketing-led, and I think for the first time we saw marketing step up and really take charge.” - Andrew Au Finding standard organizational definitions for ‘digitization’ (15:07) What does it mean for a whole organization to understand going fully ‘digital’? Everybody has their own interpretation of what that means. Clear definitions and understanding are key for public organizations in particular, says Linda Hazzan. A greater understanding of advanced technologies within mainstream operations (21:21) Jeff Lancaster talks about developments at LinkedIn, “We're building some products - like conversation ads, in which we're starting to introduce AI and chatbot technology to offer a better experience.” For the full conversation, listen to the episode.

EP27 - The ever-changing landscape of B2B digital marketing with guest host Jeff Lancaster, Linda Hazzan, and Andrew Au

The one where Daryl chats with Linda from the Toronto Public Library about planning a content strategy for many different audiences, marketing in the public vs private, and returning to the library in a post-COVID world.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Daryl Louie: LinkedIn - https://www.linkedin.com/in/daryllouie/Instagram - https://www.instagram.com/antisocialsolutions/Facebook - https://www.facebook.com/antisocialsolutions/LinkedIn - https://www.linkedin.com/company/antisocial-media-solutions/ Follow Linda Hazzan:Twitter - https://twitter.com/lhazzanLinkedIn - www.linkedin.com/in/lindahazzanFollow the Toronto Public Library:Twitter - https://twitter.com/torontolibraryLinkedIn - https://facebook.com/torontopubliclibraryInstagram - https://instagram.com/torontolibraryAdvertising Inquiries: https://redcircle.com/brandsPrivacy &amp; Opt-Out: https://redcircle.com/privacy

The one where Daryl chats with Linda from the Toronto Public Library about planning a content strategy for many different audiences, marketing in the public vs private, and returning to the library in a post-COVID world.Sign up for the Marketing News Canada e-newsletter at <a href="http://www.marketingnewscanada.com/" rel="nofollow" target="_blank">www.marketingnewscanada.com</a>.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: <a href="https://jellyacademy.ca/digital-marketing-6-week-program" rel="nofollow" target="_blank">https://jellyacademy.ca/digital-marketing-6-week-program</a> Follow Marketing News Canada:Twitter - <a href="http://twitter.com/MarketingNewsC2" rel="nofollow" target="_blank">twitter.com/MarketingNewsC2</a>Facebook - <a href="http://facebook.com/MarketingNewsCanada" rel="nofollow" target="_blank">facebook.com/MarketingNewsCanada</a>LinkedIn - <a href="http://linkedin.com/company/marketing-news-canada" rel="nofollow" target="_blank">linkedin.com/company/marketing-news-canada</a>YouTube - <a href="http://youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw" rel="nofollow" target="_blank">youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw</a>Website - <a href="http://marketingnewscanada.com" rel="nofollow" target="_blank">marketingnewscanada.com</a> Follow Daryl Louie: LinkedIn -<a href="https://www.linkedin.com/in/daryllouie/" rel="nofollow" target="_blank"> https://www.linkedin.com/in/daryllouie/</a>Instagram -<a href="https://www.instagram.com/antisocialsolutions/" rel="nofollow" target="_blank"> https://www.instagram.com/antisocialsolutions/</a>Facebook -<a href="https://www.facebook.com/antisocialsolutions/" rel="nofollow" target="_blank"> https://www.facebook.com/antisocialsolutions/</a>LinkedIn -<a href="https://www.linkedin.com/company/antisocial-media-solutions/" rel="nofollow" target="_blank"> https://www.linkedin.com/company/antisocial-media-solutions/</a> Follow Linda Hazzan:Twitter - <a href="https://twitter.com/lhazzan" rel="nofollow" target="_blank">https://twitter.com/lhazzan</a>LinkedIn - <a href="http://www.linkedin.com/in/lindahazzan" rel="nofollow" target="_blank">www.linkedin.com/in/lindahazzan</a>Follow the Toronto Public Library:Twitter - <a href="https://twitter.com/torontolibrary" rel="nofollow" target="_blank">https://twitter.com/torontolibrary</a>LinkedIn - <a href="https://facebook.com/torontopubliclibrary" rel="nofollow" target="_blank">https://facebook.com/torontopubliclibrary</a>Instagram - <a href="https://instagram.com/torontolibrary" rel="nofollow" target="_blank">https://instagram.com/torontolibrary</a> Advertising Inquiries: <a href="https://redcircle.com/brands" rel="nofollow" target="_blank">https://redcircle.com/brands</a> Privacy &amp; Opt-Out: <a href="https://redcircle.com/privacy" rel="nofollow" target="_blank">https://redcircle.com/privacy</a>

Linda Hazzan (Toronto Public Library)

In this episode we again head to Ontario virtually and speak with Linda Hazzan who is the Director of Communications, Programming and Customer Engagement at the Toronto Public Library.  Linda spoke to the guys about marketing, reaching beyond the everyday library user and the Bridge Technology Services Assessment Toolkit which is a customizable web-based solution for libraries to capture and analyze performance and outcome data on technology services and informs decision-making on the use and outcomes of technology services offered by public library systems in Ontario.   Linda Hazzan’s TwitterLinda’s email

In this episode we again head to Ontario virtually and speak with Linda Hazzan who is the Director of Communications, Programming and Customer Engagement at the Toronto Public Library. Linda spoke to the guys about marketing, reaching beyond the everyday library user and the Bridge Technology Services Assessment Toolkit which is a customizable web-based solution for libraries to capture and analyze performance and outcome data on technology services and informs decision-making on the use and outcomes of technology services offered by public library systems in Ontario. <a href="http://twitter.com/lhazzan" rel="nofollow" target="_blank">Linda Hazzan’s Twitter</a> <a href="lhazzan@tpl.ca" rel="nofollow" target="_blank">Linda’s email</a>

Episode 65 Linda Hazzan – Library Marketing @ Toronto Public Library