Karen Zuccala's guest appearances

Karen Zuccala

Marketing News Canada

The Business Casual

CMA Connect

OwlTail

Hey Trailblazers! In this episode I am joined by Karen Zuccala, Head of Brand Strategy at Google. Before she began working in Big Tech, Karen’s prior roles include Brand Marketing Director at Nike, Senior Global Brand Communications Manager at Adidas, and Head of CPG, Retail &amp; Dining at Twitter, just to name a few. Karen’s insight is so helpful for anyone interested in working at Google or other Big Tech companies. She shares how she got her start in the sports industry at Adidas, her experience working internationally, the power of authentic connections, how she landed her job at Google, what her experience at Google has been like, advice for those just starting in their career, and so much more. Don’t forget to subscribe, rate, and review!Follow The Business Casual on InstagramConnect with Karen on LinkedInOffers: Athletic Greens | Get a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/BUSINESSCASUAL. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey Trailblazers! In this episode I am joined by Karen Zuccala, Head of Brand Strategy at Google. Before she began working in Big Tech, Karen’s prior roles include Brand Marketing Director at Nike, Senior Global Brand Communications Manager at Adidas, and Head of CPG, Retail &amp; Dining at Twitter, just to name a few. Karen’s insight is so helpful for anyone interested in working at Google or other Big Tech companies. She shares how she got her start in the sports industry at Adidas, her experience working internationally, the power of authentic connections, how she landed her job at Google, what her experience at Google has been like, advice for those just starting in their career, and so much more. Don’t forget to subscribe, rate, and review!<a href="https://www.instagram.com/business.casual.podcast/?hl=en" rel="nofollow" target="_blank">Follow The Business Casual on Instagram</a><a href="https://www.linkedin.com/in/karenzuccala/" rel="nofollow" target="_blank">Connect with Karen on LinkedIn</a>Offers: <a href="https://wilslickers.me/3c8M3iz" rel="nofollow" target="_blank">Athletic Greens | Get a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/BUSINESSCASUAL.</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Karen Zuccala | Head of Brand Strategy at Google 

The one where Darian chats with Karen from Youtube about:The rise of Connected TVDo's and don'ts of content marketingHow marketers can leverage Youtube to increase brand awarenessSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Subscribe to our Marketing News Canada Magazine coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.Subscribe Now!Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programCheck out Jelly's Social Media Speed Dating video HEREFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Karen Zuccala:LinkedIn - https://www.linkedin.com/in/karenzuccala/Twitter - https://twitter.com/click2KARENAdvertising Inquiries: https://redcircle.com/brandsPrivacy &amp; Opt-Out: https://redcircle.com/privacy

The one where Darian chats with Karen from Youtube about:<ul><li>The rise of Connected TV</li><li>Do's and don'ts of content marketing</li><li>How marketers can leverage Youtube to increase brand awareness</li></ul> Sign up for the Marketing News Canada e-newsletter at <a href="http://www.marketingnewscanada.com/" rel="nofollow" target="_blank">www.marketingnewscanada.com</a>. Subscribe to our <a href="https://marketingnewscanada.com/magazine" rel="nofollow" target="_blank">Marketing News Canada Magazine</a> coming this November 2022!Subscribe today and receive 50% off a one year subscription to our printed magazine. Our first edition will be released this Fall 2022, followed by our second edition in Spring 2023. To receive your 50% discount, enter the coupon code: MNC-MAG-50 during checkout.<a href="https://marketingnewscanada.com/magazine" rel="nofollow" target="_blank">Subscribe Now!</a> Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: <a href="https://jellyacademy.ca/digital-marketing-6-week-program" rel="nofollow" target="_blank">https://jellyacademy.ca/digital-marketing-6-week-program</a> Check out Jelly's Social Media Speed Dating video <a href="https://www.youtube.com/watch?v=U6frWkHihDk" rel="nofollow" target="_blank">HERE</a> Follow Marketing News Canada:Twitter - <a href="http://twitter.com/MarketingNewsC2" rel="nofollow" target="_blank">twitter.com/MarketingNewsC2</a>Facebook - <a href="http://facebook.com/MarketingNewsCanada" rel="nofollow" target="_blank">facebook.com/MarketingNewsCanada</a>LinkedIn - <a href="http://linkedin.com/company/marketing-news-canada" rel="nofollow" target="_blank">linkedin.com/company/marketing-news-canada</a>YouTube - <a href="http://youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw" rel="nofollow" target="_blank">youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw</a>Website - <a href="http://marketingnewscanada.com" rel="nofollow" target="_blank">marketingnewscanada.com</a> Follow Darian Kovacs:Website - <a href="http://jellymarketing.com/darian" rel="nofollow" target="_blank">jellymarketing.com/darian</a>LinkedIn - <a href="http://linkedin.com/in/dariankovacs" rel="nofollow" target="_blank">linkedin.com/in/dariankovacs</a>Facebook - <a href="http://facebook.com/dariankovacspage" rel="nofollow" target="_blank">facebook.com/dariankovacspage</a>Instagram - <a href="http://instagram.com/dariankovacs" rel="nofollow" target="_blank">instagram.com/dariankovacs</a>Twitter - <a href="http://twitter.com/dariankovacs" rel="nofollow" target="_blank">twitter.com/dariankovacs</a> Follow Karen Zuccala:LinkedIn - <a href="https://www.linkedin.com/in/karenzuccala/" rel="nofollow" target="_blank">https://www.linkedin.com/in/karenzuccala/</a>Twitter - <a href="https://twitter.com/click2KAREN" rel="nofollow" target="_blank">https://twitter.com/click2KAREN</a>Advertising Inquiries: <a href="https://redcircle.com/brands" rel="nofollow" target="_blank">https://redcircle.com/brands</a> Privacy &amp; Opt-Out: <a href="https://redcircle.com/privacy" rel="nofollow" target="_blank">https://redcircle.com/privacy</a>

Karen Zuccala (Youtube Canada)

Today's guest on ‘CMA Connect’ is Karen Zuccala, Head of Brand Strategy for Google. Our host John Wiltshire, and Karen, take an in-depth look at connected TV, and how it's impacting media investments. Why should marketers consider Connected TV?   “Connected TV enables brands to have the best of both worlds: The big screen impact of TV, but with the precision and control of digital. And YouTube really brings together the power of reach, relevance and the world’s most connected ad ecosystem.” The importance of meeting your audiences where they are.   For marketers, Karens says it comes down to really knowing where your audience is, and  where they are spending their time. It doesn't have to be either YouTube or traditional broadcast. Brands need to consciously consider the right media mix that mirrors where their target audiences are engaging. How can marketers keep up to rapidly changing consumer experience expectations?   “It’s fair to say that for over 60 years, nothing has really changed in the world of media. I love to think about the analogy of what's happened to the evolution of the phone. It started with the rotary phone, and then it moved to the cordless phone, and then came the cell phone, and now the smartphone that we use today. I think what we're going through right now in this revolution of the TV screen is really the same journey the phone once took.” What metrics are relevant?   “The metrics we use to measure connected TV are actually very similar to what we use to measure any type of video campaign. Views, unique users reached, frequency, and brand lift. We know that ad over exposure and frequency is an issue on broadcast. With connected TV, we're able to effectively manage ad frequency across a brand's target audience, which brings in a whole new level of efficiency to advertising.” Tune into this episode of ‘CMA Connect’ for the full conversation between Karen Zuccala and John Wiltshire.

Today's guest on ‘CMA Connect’ is Karen Zuccala, Head of Brand Strategy for Google. Our host John Wiltshire, and Karen, take an in-depth look at connected TV, and how it's impacting media investments. <ul><li>Why should marketers consider Connected TV? </li> </ul> “Connected TV enables brands to have the best of both worlds: The big screen impact of TV, but with the precision and control of digital. And YouTube really brings together the power of reach, relevance and the world’s most connected ad ecosystem.” <ul><li>The importance of meeting your audiences where they are. </li> </ul> For marketers, Karens says it comes down to really knowing where your audience is, and where they are spending their time. It doesn't have to be either YouTube or traditional broadcast. Brands need to consciously consider the right media mix that mirrors where their target audiences are engaging. <ul><li>How can marketers keep up to rapidly changing consumer experience expectations? </li> </ul> “It’s fair to say that for over 60 years, nothing has really changed in the world of media. I love to think about the analogy of what's happened to the evolution of the phone. It started with the rotary phone, and then it moved to the cordless phone, and then came the cell phone, and now the smartphone that we use today. I think what we're going through right now in this revolution of the TV screen is really the same journey the phone once took.” <ul><li>What metrics are relevant? </li> </ul> “The metrics we use to measure connected TV are actually very similar to what we use to measure any type of video campaign. Views, unique users reached, frequency, and brand lift. We know that ad over exposure and frequency is an issue on broadcast. With connected TV, we're able to effectively manage ad frequency across a brand's target audience, which brings in a whole new level of efficiency to advertising.” Tune into this episode of ‘CMA Connect’ for the full conversation between Karen Zuccala and John Wiltshire.