Spencer Mann's guest appearances

Spencer Mann

SaaS Breakthrough

Moment of Truth

Ed Shelley

Richard Bell

James Wilson

Samantha Brown

Jim Davies

Aaron Krall

Kent Monkman

Kenneth Williams

Evan Thompson

Maura Judkis

David Robertson

Tim Johnson

Michael Collins

Tom Wilson

Mark Bowden

OwlTail

Alex Lazarowich visits our studio to discuss her short film "Lake," now streaming at https://www.nfb.ca/film/lake. Then, Clayton Thomas-Muller and Spencer Mann on "City of Dirty Water."

Alex Lazarowich visits our studio to discuss her short film "Lake," now streaming at <a href="https://www.nfb.ca/film/lake" rel="nofollow" target="_blank">https://www.nfb.ca/film/lake</a>. Then, Clayton Thomas-Muller and Spencer Mann on "City of Dirty Water."

MOMENT OF TRUTH - Alex Lazarowich, Clayton Thomas-Muller & Spencer Mann (May 3rd, 2019)

Meet Spencer Mann, the VP of Growth responsible for all areas of marketing and growth at LucidChart. In this podcast episode, we go through a variety of different tests that were ran over the past few years (they literally run up to 200-300 marketing experiments per year), the challenge to find the proper customer segments and personas for maximum growth, and the system they use to create dialed in hypothesis for all their new marketing experiments. This is an amazing episode, enjoy!  03:58 Jumping into Early Startup Mode with Two and Half Million Customers 06:06 The Challenges of Prioritizing Activities Without A Customer Persona 08:34 Segmenting and Optimizing for Regions, Persona Types or Channels 09:39 Initial Wins: Integrations and Nailing SEO and PPC 10:36 What Makes a Great Hire for SEO 11:01 Forecast and Goals 14:19 Success Rate On Experiments 14:45 Experimenting with Local Currencies for Regions and Pricing 18:20 Experimenting with Positioning Pricing on a Page 20:57 What Growth Initiatives You Should Start with In The Early Stage 22:53 Analytics Platforms Spencer Recommend 23:24 The Metrics Spencer Looks at Daily 24:20 How to Avoid Vanity Metrics and Prevent Outliers Drive Your Decision Making 26:01 How to Create a Strong Hypothesis 29:12 Lightning Questions 

Meet Spencer Mann, the VP of Growth responsible for all areas of marketing and growth at LucidChart. In this podcast episode, we go through a variety of different tests that were ran over the past few years (they literally run up to 200-300 marketing experiments per year), the challenge to find the proper customer segments and personas for maximum growth, and the system they use to create dialed in hypothesis for all their new marketing experiments. This is an amazing episode, enjoy! <ul> <li>03:58 Jumping into Early Startup Mode with Two and Half Million Customers</li> <li>06:06 The Challenges of Prioritizing Activities Without A Customer Persona</li> <li>08:34 Segmenting and Optimizing for Regions, Persona Types or Channels</li> <li>09:39 Initial Wins: Integrations and Nailing SEO and PPC</li> <li>10:36 What Makes a Great Hire for SEO</li> <li>11:01 Forecast and Goals</li> <li>14:19 Success Rate On Experiments</li> <li>14:45 Experimenting with Local Currencies for Regions and Pricing</li> <li>18:20 Experimenting with Positioning Pricing on a Page</li> <li>20:57 What Growth Initiatives You Should Start with In The Early Stage</li> <li>22:53 Analytics Platforms Spencer Recommend</li> <li>23:24 The Metrics Spencer Looks at Daily</li> <li>24:20 How to Avoid Vanity Metrics and Prevent Outliers Drive Your Decision Making</li> <li>26:01 How to Create a Strong Hypothesis</li> <li>29:12 Lightning Questions</li> </ul>

How LucidChart Exploded from 2.5MM Users to over 16MM Users in 3 Years with VP of Growth, Spencer Mann