Marie Hattar's guest appearances

Marie Hattar

Cyber Security Interviews

Inspired Marketing

Mike Johnson

Ben Johnson

Brad WIlliams

Eric Conrad

Randy Frisch

David Wong

John Ford

Brett Shavers

Theresa Payton

Darren Hayes

Matt Feeney

Nicholas Percoco

Steve Moore

Sarah Smith

Jennifer Brown

OwlTail

With a company over 80 years old, there are plenty of chances to improve and transform. When Marie Hattar joined Keysight Technologies as part of an acquisition, she saw an opportunity to apply modern strategies to a legacy brand. Her role as Chief Marketing Officer may be new, but her passion and ideas for a complete overhaul come from a well-seasoned past. You won't believe what her team achieved!

With a company over 80 years old, there are plenty of chances to improve and transform. When Marie Hattar joined Keysight Technologies as part of an acquisition, she saw an opportunity to apply modern strategies to a legacy brand. Her role as Chief Marketing Officer may be new, but her passion and ideas for a complete overhaul come from a well-seasoned past. You won't believe what her team achieved!

Inspired Marketing: Keysight’s Marie Hattar on Rapid Marketing Transformation

Dave Ginsburg

In this episode I am speaking with Marie Hattar and David Ginsburg. This is also my first podcast episode with two guests.Marie is the CMO at IXIA and is responsible for their brand and global marketing efforts. Marie has more than 20 years of marketing leadership experience spanning the security, routing, switching, telecom and mobility markets. Before joining Ixia, Marie was CMO at Check Point Software Technologies where she reestablished the company as the leading end-to-end security vendor. Prior to that, she was Vice President at Cisco where she led the company’s enterprise networking and security portfolio.David is the VP of Marketing for Cavirin. Dave has over 25 years of experience spanning corporate and product marketing, product management, digital marketing, and marketing automation. Previous roles included CMO at Teridion, Pluribus, Extreme, and Riverstone Networks as well as senior marketing leadership positions at Nortel and Cisco. His expertise spans information security, networking, cloud deployments, and SaaS.I really enjoyed this conversation with them. They are both very technical, but can bridge the gap between the technical teams and the C suite. In this episode we discussed how the industry got to where it is now, the pluses and minuses of using FUD to get peoples attention, how marketing teams can be security enablers within an organization, and advice for companies coming to market in the information security space, and so much more.Where you can find Marie:Ixia BlogLinkedInTwitterWhere you can find Dave:Cavirin BlogLinkedInTwitter

In this episode I am speaking with <a href="https://www.linkedin.com/in/mariehattar/" rel="nofollow" target="_blank">Marie Hattar</a> and <a href="https://www.linkedin.com/in/david-ginsburg-4774904/" rel="nofollow" target="_blank">David Ginsburg</a>. This is also my first podcast episode with two guests.Marie is the CMO at <a href="https://www.ixiacom.com/" rel="nofollow" target="_blank">IXIA</a> and is responsible for their brand and global marketing efforts. Marie has more than 20 years of marketing leadership experience spanning the security, routing, switching, telecom and mobility markets. Before joining Ixia, Marie was CMO at <a href="https://www.checkpoint.com/" rel="nofollow" target="_blank">Check Point Software Technologies</a> where she reestablished the company as the leading end-to-end security vendor. Prior to that, she was Vice President at <a href="http://www.cisco.com/c/en/us/index.html" rel="nofollow" target="_blank">Cisco</a> where she led the company’s enterprise networking and security portfolio.David is the VP of Marketing for <a href="https://www.cavirin.com/" rel="nofollow" target="_blank">Cavirin</a>. Dave has over 25 years of experience spanning corporate and product marketing, product management, digital marketing, and marketing automation. Previous roles included CMO at <a href="https://www.teridion.com/" rel="nofollow" target="_blank">Teridion</a>, <a href="http://www.pluribusnetworks.com/" rel="nofollow" target="_blank">Pluribus</a>, <a href="http://www.extremenetworks.com/" rel="nofollow" target="_blank">Extreme</a>, and Riverstone Networks as well as senior marketing leadership positions at Nortel and Cisco. His expertise spans information security, networking, cloud deployments, and SaaS.I really enjoyed this conversation with them. They are both very technical, but can bridge the gap between the technical teams and the C suite. In this episode we discussed how the industry got to where it is now, the pluses and minuses of using FUD to get peoples attention, how marketing teams can be security enablers within an organization, and advice for companies coming to market in the information security space, and so much more.Where you can find Marie:<ul><li><a href="https://www.ixiacom.com/company/blog?tags_id=All&amp;author_id=536&amp;items_per_page=8" rel="nofollow" target="_blank">Ixia Blog</a></li><li><a href="https://www.linkedin.com/in/mariehattar/" rel="nofollow" target="_blank">LinkedIn</a></li><li><a href="https://twitter.com/MarieHattar" rel="nofollow" target="_blank">Twitter</a></li></ul>Where you can find Dave:<ul><li><a href="https://www.cavirin.com/blog.html" rel="nofollow" target="_blank">Cavirin Blog</a></li><li><a href="https://www.linkedin.com/in/david-ginsburg-4774904/" rel="nofollow" target="_blank">LinkedIn</a></li><li><a href="https://twitter.com/daveginsburg" rel="nofollow" target="_blank">Twitter</a></li></ul>

#017 – Marie Hattar & Dave Ginsburg: What Keeps the CISO Up at Night