Ron Ipach's guest appearances

Ron Ipach

Remarkable Results Radio Podcast

For The Record

Greg Bunch

John Burkhauser

Kirk Richardson

Bill Nalu

Greg Buckley

Tom Ham

Brian Sump

Jay Goninen

Tom Lambert

Murray Voth

Darrin Barney

Jeff Rudnick

Josh McFarlin

Kevin McClain

Bob Greenwood

OwlTail

For 20 years, Ron Ipach, co-founder or Repair Shop Coach, has helped over 5536 auto repair shop owners to get and keep all the top-quality customers they can handle. Marketing auto repair services is all he does. He lives, eats, and breathes it every day. He has seen, heard, and tested practically every kind of marketing there is out there today. He’s examined the results. He’s tweaked and tested dozens of strategies over and over in order to maximize their results. Because Ron has personally worked with so many shop owners over the years, he has the distinction of being the only person in the world that knows exactly what marketing works, and what doesn’t work for auto repair shops in today’s economy. He finds passion in amplifying time &amp; freedom for his clients while helping them take back control of their businesses. Ron Ipach’s Previous Episodes HERE.    Key Talking Points  Many technicians turned into shop owners struggle with their business When technicians they were making more than now as shop owners Some are not cut-out to be shop owners They are having too many sleepless nights and they aren’t spending enough time with spouse, family There is no shame in closing your shop if you are not making enough money and undeserving your family The industry needs talented technicians   A special thanks to Ron Ipach for his contribution to the aftermarket. Books mentioned in the content library HERE Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them. Email Carm HERE.        Be socially involved and in touch with the show: FacebookTwitterLinked InEmailEventsInstagramSpeaking Subscribe to a free mobile listening app HERE.       This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software. Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable. FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners. Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.

For 20 years, Ron Ipach, co-founder or Repair Shop Coach, has helped over 5536 auto repair shop owners to get and keep all the top-quality customers they can handle. Marketing auto repair services is all he does. He lives, eats, and breathes it every day. He has seen, heard, and tested practically every kind of marketing there is out there today. He’s examined the results. He’s tweaked and tested dozens of strategies over and over in order to maximize their results. Because Ron has personally worked with so many shop owners over the years, he has the distinction of being the only person in the world that knows exactly what marketing works, and what doesn’t work for auto repair shops in today’s economy. He finds passion in amplifying time &amp; freedom for his clients while helping them take back control of their businesses. Ron Ipach’s Previous Episodes <a href="https://remarkableresults.biz/?s=%22ron+Ipach%22" rel="noopener noreferrer nofollow" target="_blank">HERE</a>. <blockquote>Key Talking Points</blockquote> <ul> <li>Many technicians turned into shop owners struggle with their business</li> <li>When technicians they were making more than now as shop owners</li> <li>Some are not cut-out to be shop owners</li> <li>They are having too many sleepless nights and they aren’t spending enough time with spouse, family</li> <li>There is no shame in closing your shop if you are not making enough money and undeserving your family</li> <li>The industry needs talented technicians</li> </ul> <ul> <li>A special thanks to Ron Ipach for his contribution to the aftermarket.</li> <li>Books mentioned in the content library <a href="https://remarkableresults.biz/books/" rel="noopener noreferrer nofollow" target="_blank">HERE</a></li> <li>Leave me an honest review on <a href="https://airtable.com/tblOgQmbnkHekpl0L/viwSbPkieMNhLOmtK/recQNomCKr1D5I9x4" rel="noopener noreferrer nofollow" target="_blank">iTunes</a>. Your ratings and reviews really help and I read each one of them.</li> <li>Email Carm <a href="mailto:carm@remarkableresults.biz" rel="noopener noreferrer">HERE</a>.</li> </ul> <a href="mailto:carm@remarkableresults.biz" rel="noopener noreferrer"></a> <a href="http://eepurl.com/bhqME9" rel="noopener noreferrer nofollow" target="_blank"></a> Be socially involved and in touch with the show: <a href="http://on.fb.me/1OKap9H" rel="nofollow noopener noreferrer" target="_blank">Facebook</a><a href="http://bit.ly/1Qn68fO" rel="nofollow noopener noreferrer" target="_blank">Twitter</a><a href="http://bit.ly/1SVqRvh" rel="nofollow noopener noreferrer" target="_blank">Linked In</a><a href="mailto:carm@remarkableresults.biz" rel="nofollow noopener noreferrer">Email</a><a href="https://remarkableresults.biz/events" rel="noopener noreferrer nofollow" target="_blank">Events</a><a href="http://bit.ly/2pY3V2U" rel="noopener noreferrer nofollow" target="_blank">Instagram</a><a href="https://remarkableresults.biz/speaking" rel="noopener noreferrer nofollow" target="_blank">Speaking</a> Subscribe to a free mobile listening app <a href="https://remarkableresults.biz/app/" rel="noopener noreferrer nofollow" target="_blank">HERE</a>. <a href="http://apple.co/1FtrrXt" rel="noopener noreferrer nofollow" target="_blank"></a><a href="https://podcasts.google.com/?feed=aHR0cDovL3d3dy5yZW1hcmthYmxlcmVzdWx0cy5iaXovZmVlZC9wb2RjYXN0" rel="noopener noreferrer nofollow" target="_blank"></a> <a href="https://remarkableresults.biz/app/" rel="noopener noreferrer nofollow" target="_blank"></a><a href="https://www.iheart.com/podcast/53-remarkable-results-27936023/" rel="noopener noreferrer nofollow" target="_blank"> </a><a href="https://open.spotify.com/show/1lp4lTP8ZvWEWwEEXepBq6" rel="noopener noreferrer nofollow" target="_blank"></a> <a href="https://www.buymeacoffee.com/carm" rel="noopener noreferrer nofollow" target="_blank"></a> <h4>This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.</h4> Savvy shop owners use vehicle inspections to find additional work on a vehicle that the vehicle owner may not know is needed. The most successful shop owners fully inspect every car, every time. It benefits the vehicle owner more than the shop because most vehicle owners want their autos to be reliable. FlexCheck Auto takes the power of a shop’s inspection process and puts it in the palm of your technician’s hand so that pictures, video, and vehicle specific notes about a vehicle’s condition can be shared quickly with vehicle owners. It improves technician efficiency in the bays, service writer efficiency at the counter, increases average repair order and builds trust with vehicle owners. Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to <a href="http://www.flexcheckauto.com" rel="noopener noreferrer nofollow" target="_blank">FlexCheckAuto.com</a> to learn more.

FTR 068: Ron Ipach – Close Your Shop and Go Get a Job

For 20 years, Ron Ipach, co-founder of Repair Shop Coach, has helped over 5536 auto repair shop owners to get and keep all the top-quality customers they can handle. Marketing auto repair services is all he does. He lives, eats, and breathes it every day. He has seen, heard, and tested practically every kind of marketing there is out there today. He’s examined the results. He’s tweaked and tested dozens of strategies over and over in order to maximize their results. Because Ron has personally worked with so many shop owners over the years, he has the distinction of being the only person in the world that knows exactly what marketing works, and what doesn’t work for auto repair shops in today’s economy. He finds passion in amplifying time &amp; freedom for his clients while helping them take back control of their businesses. Ron Ipach Previous Episodes HERE.    Talking Points:  Email is ruining your business. It is convenient but not necessarily the best method. Email marketing may only cover 10-25% of your customer email base. The accuracy of your mail address is a concern. The average person changes their email address twice a year because of spam. People give out a ‘fake’ email address that they never look at. The average person gets 121 emails per day if it manages to get by the spam filter. Your open rate may not necessarily be accurate. Email is low cost, fast and easy to do but you need to do more in your marketing strategy. A solid marketing strategy should include texting, direct mail and email.   Be socially involved and in touch with the show: FacebookTwitterLinked InEmailEventsInstagramSpeaking Download the Remarkable Results Radio listening APP for your smart device:          Find a Top Podcast Listening APP for your Mobil Device, Click HERE.  The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

For 20 years, Ron Ipach, co-founder of Repair Shop Coach, has helped over 5536 auto repair shop owners to get and keep all the top-quality customers they can handle. Marketing auto repair services is all he does. He lives, eats, and breathes it every day. He has seen, heard, and tested practically every kind of marketing there is out there today. He’s examined the results. He’s tweaked and tested dozens of strategies over and over in order to maximize their results. Because Ron has personally worked with so many shop owners over the years, he has the distinction of being the only person in the world that knows exactly what marketing works, and what doesn’t work for auto repair shops in today’s economy. He finds passion in amplifying time &amp; freedom for his clients while helping them take back control of their businesses. Ron Ipach Previous Episodes <a href="https://remarkableresults.biz/?s=%22ron+Ipach%22" rel="noopener noreferrer nofollow" target="_blank">HERE</a>.    <blockquote>Talking Points:</blockquote> <ul> <li>Email is ruining your business.</li> <li>It is convenient but not necessarily the best method.</li> <li>Email marketing may only cover 10-25% of your customer email base.</li> <li>The accuracy of your mail address is a concern.</li> <li>The average person changes their email address twice a year because of spam.</li> <li>People give out a ‘fake’ email address that they never look at.</li> <li>The average person gets 121 emails per day if it manages to get by the spam filter.</li> <li>Your open rate may not necessarily be accurate.</li> <li>Email is low cost, fast and easy to do but you need to do more in your marketing strategy.</li> <li>A solid marketing strategy should include texting, direct mail and email.</li> </ul> <a href="http://eepurl.com/bhqME9" rel="noopener noreferrer nofollow" target="_blank"></a> Be socially involved and in touch with the show: <a href="http://on.fb.me/1OKap9H" rel="nofollow noopener noreferrer" target="_blank">Facebook</a><a href="http://bit.ly/1Qn68fO" rel="nofollow noopener noreferrer" target="_blank">Twitter</a><a href="http://bit.ly/1SVqRvh" rel="nofollow noopener noreferrer" target="_blank">Linked In</a><a href="mailto:carm@remarkableresults.biz" rel="nofollow noopener noreferrer">Email</a><a href="https://remarkableresults.biz/events" rel="noopener noreferrer nofollow" target="_blank">Events</a><a href="http://bit.ly/2pY3V2U" rel="noopener noreferrer nofollow" target="_blank">Instagram</a><a href="https://remarkableresults.biz/speaking" rel="noopener noreferrer nofollow" target="_blank">Speaking</a> Download the Remarkable Results Radio listening APP for your smart device: <a href="http://bit.ly/2vm0Te7" rel="noopener noreferrer nofollow" target="_blank"></a><a href="https://itunes.apple.com/app/id1188757689" rel="noopener noreferrer nofollow" target="_blank"></a> Find a Top Podcast Listening APP for your Mobil Device, Click <a href="https://remarkableresults.biz/app" rel="noopener noreferrer nofollow" target="_blank">HERE.</a> <a href="https://remarkableresults.biz/app" rel="noopener noreferrer nofollow" target="_blank"></a> The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

FTR 002: Ron Ipach – Email is Destroying Your Business

For 20 years, Ron Ipach, co-founder of Repair Shop Coach, has helped over 5536 auto repair shop owners to get and keep all the top-quality customers they can handle. Marketing auto repair services is all he does. He lives, eats, and breathes it every day. He has seen, heard, and tested practically every kind of marketing there is out there today. He’s examined the results. He’s tweaked and tested dozens of strategies over and over in order to maximize their results. Because Ron has personally worked with so many shop owners over the years, he has the distinction of being the only person in the world that knows exactly what marketing works, and what doesn’t work for auto repair shops in today’s economy. He finds passion in amplifying time &amp; freedom for his clients while helping them take back control of their businesses. Talking points:  Without a customer you have no business. Some people have a self-defeating attitude because they’ve tried something in the past that did not work.  Some people are close to a big breakthrough. It may take more than one or two tries.   We were told that we couldn’t do certain things and we got defeated especially when it comes to marketing. Many factors make it harder than ever to get your message out.  The people who you want to market to are getting bombarded with messages. People see between four and ten thousand messages a day. Average person gets 121 emails a day.   Break through the clutter by picking your target.  Find the person who wants to pay attention to you. The most important sound to anyone is their name. Send a message to someone who is pre-disposed with you and who knows and trusts you.   The average return rate from a client is 1.2 times per year. They should visit your shop on an average 3 times per vehicle. Never consider the customers in your data base are actually your customer. Some are yours, many are other shop’s customers.  We do a poor job of building relationships and spend too much effort looking for the next customer. Consider the size of your data base they are not all active customers. Market to the active customers first.   Stay in contact with your clients with let’s say a newsletter. This is marketing to people who already know you. Look at the data you already have and market to the people who have been at your shop within the last year. That is your bread and butter. Just market to them and you could double your car count. Pay more attention to the number of people you’ve done business with in the last year. Get them to move to a more experience relationship with you than a transactional one. Invite them back in with an offer to get them back.  You already know them. They know you. Market to the people you want and not to the ones you don’t want back.   Important thoughts to use in your marketing strategy is family, safety and familiarity. It is not what you do but what else you do that defines your differentiation. A great analogy to Disney from Ron that should be your purpose in creating a great experience with your clients. Pay attention to your own customers first. They know love and trust you.  Link to Repair Shop Coach Here. Link to Car Count Daily Here. Be socially involved and in touch with the show: FacebookTwitterLinked InEmailEventsSpeaking    This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com Download the Remarkable Results Radio listening APP for your smart device:

For 20 years, Ron Ipach, co-founder of Repair Shop Coach, has helped over 5536 auto repair shop owners to get and keep all the top-quality customers they can handle. Marketing auto repair services is all he does. He lives, eats, and breathes it every day. He has seen, heard, and tested practically every kind of marketing there is out there today. He’s examined the results. He’s tweaked and tested dozens of strategies over and over in order to maximize their results. Because Ron has personally worked with so many shop owners over the years, he has the distinction of being the only person in the world that knows exactly what marketing works, and what doesn’t work for auto repair shops in today’s economy. He finds passion in amplifying time &amp; freedom for his clients while helping them take back control of their businesses. Talking points: <ul> <li>Without a customer you have no business.</li> <li>Some people have a self-defeating attitude because they’ve tried something in the past that did not work. <ul> <li>Some people are close to a big breakthrough. It may take more than one or two tries.</li> </ul> </li> <li>We were told that we couldn’t do certain things and we got defeated especially when it comes to marketing.</li> <li>Many factors make it harder than ever to get your message out. <ul> <li>The people who you want to market to are getting bombarded with messages.</li> <li>People see between four and ten thousand messages a day.</li> <li>Average person gets 121 emails a day.</li> </ul> </li> <li>Break through the clutter by picking your target. <ul> <li>Find the person who wants to pay attention to you.</li> <li>The most important sound to anyone is their name.</li> <li>Send a message to someone who is pre-disposed with you and who knows and trusts you.</li> </ul> </li> <li>The average return rate from a client is 1.2 times per year. They should visit your shop on an average 3 times per vehicle.</li> <li>Never consider the customers in your data base are actually your customer. Some are yours, many are other shop’s customers. <ul> <li>We do a poor job of building relationships and spend too much effort looking for the next customer.</li> <li>Consider the size of your data base they are not all active customers. Market to the active customers first.</li> </ul> </li> <li>Stay in contact with your clients with let’s say a newsletter. This is marketing to people who already know you.</li> <li>Look at the data you already have and market to the people who have been at your shop within the last year. That is your bread and butter. Just market to them and you could double your car count.</li> <li>Pay more attention to the number of people you’ve done business with in the last year. Get them to move to a more experience relationship with you than a transactional one. Invite them back in with an offer to get them back. <ul> <li>You already know them. They know you.</li> <li>Market to the people you want and not to the ones you don’t want back.</li> </ul> </li> <li>Important thoughts to use in your marketing strategy is family, safety and familiarity.</li> <li>It is not what you do but what else you do that defines your differentiation.</li> <li>A great analogy to Disney from Ron that should be your purpose in creating a great experience with your clients.</li> <li>Pay attention to your own customers first. They know love and trust you.</li> </ul> Link to Repair Shop Coach <a href="https://repairshopcoach.com/" rel="noopener noreferrer nofollow" target="_blank">Here</a>. Link to Car Count Daily <a href="http://www.captaincarcount.com/ccdaily" rel="noopener noreferrer nofollow" target="_blank">Here</a>. Be socially involved and in touch with the show: <a href="http://on.fb.me/1OKap9H" rel="nofollow noopener noreferrer" target="_blank">Facebook</a><a href="http://bit.ly/1Qn68fO" rel="nofollow noopener noreferrer" target="_blank">Twitter</a><a href="http://bit.ly/1SVqRvh" rel="nofollow noopener noreferrer" target="_blank">Linked In</a><a href="mailto:carm@remarkableresults.biz" rel="nofollow noopener noreferrer">Email</a><a href="https://remarkableresults.biz/events" rel="noopener noreferrer nofollow" target="_blank">Events</a><a href="https://remarkableresults.biz/speaking" rel="noopener noreferrer nofollow" target="_blank">Speaking</a> <a href="http://http://eepurl.com/bhqME9" rel="noopener noreferrer nofollow" target="_blank"></a> This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at <a href="http://fmmotorparts.com/" rel="nofollow noopener noreferrer" target="_blank">fmmotorparts.com</a>  and <a href="http://fmgaragegurus.com/" rel="nofollow noopener noreferrer" target="_blank">fmgaragegurus.com</a> Download the Remarkable Results Radio listening APP for your smart device: