Rebekah Carlson's guest appearances

Rebekah Carlson

Reversing Climate Change

CRECo.ai Real Estate RoundTable: Technology, Marketing, Capital, Construction & Cyber Security in Real Estate with Andreas Senie

Joe Quirk

Bryan Caplan

Gabe Brown

Anne Biklé

Jason Bradford

David King

Joel Salatin

Jonathan Safran Foer

Mary Berry

Nathanael Johnson

Paul Greenberg

Phoebe Yu

Alex Ortiz

Charles C. Mann

Thaddeus Russell

OwlTail

LEAD

When Nori awards carbon credits, of course, we want to be as precise as possible and ensure that each Nori Carbon Removal Tonne or NRT actually represents a metric tonne of carbon removed from the atmosphere and retained in the soil. At the same time, we can’t let perfect be the enemy of the good, and right now, soil sampling for carbon is imprecise and incredibly expensive. So, rather than wait for soil science to catch up, we’re incentivizing farmers to implement regenerative ag practices NOW. How do we quantify carbon in the soil? And what constraints of running a business factored into our decision? Rebekah Carlson is the Agriculture Supply Lead at Nori and author of the recent Medium piece, ‘Nori’s Stance on Soil Sampling: Why Soil Sampling Isn’t (Yet) a Silver Bullet for Carbon Credits.’ On this episode of Reversing Climate Change, she sits down with Ross to discuss the two different schools of thought for measuring soil carbon and explain why Nori uses modeling rather than soil sampling. Rebekah describes the network of soil sample research stations that feed into crop models and responds to the argument that modeling is a ‘cop out.’ Listen in for insight into the COMET-Farm modeling tool Nori uses to measure soil carbon and get Rebekah’s predictions for when soil sampling might be precise, cheap, and scalable enough to work in our carbon removal marketplace. Key Takeaways [0:32] Why Rebekah wrote the Medium article, ‘Nori’s Stance on Soil Sampling’ [2:40] The 2 schools of thought for measuring soil carbon—crop modeling vs. soil sampling [5:29] The pros and cons of soil sampling [7:28] What factors might cause an inaccurate soil sample [8:54] The network of soil sample research stations that feed into crop models and why some areas have more research stations than others [10:55] Why it makes more sense for Nori to use crop modeling to measure soil carbon and Rebekah’s response to the argument that crop modeling is a ‘cop out’ [13:47] The challenge around setting aside a parcel of land as a control in soil sampling [16:04] The COMET-Farm modeling tool Nori uses to measure soil carbon and award carbon credits/acre [18:24] Why it’s not feasible to verify modeling with direct measurement [20:08] The handheld soil sampling devices and satellite and drone technologies being developed to measure soil carbon [21:11] Why Rebekah anticipates that soil sampling will get more precise over time [22:48] Why Nori can’t wait for soil science to solve the issues around precision and permanence [25:18] Rebekah’s prediction that the future holds better tools and more standardization re: what it means to measure carbon in the soil [26:39] How long it might take for soil sampling to be precise, cheap and scalable Connect with Nori Purchase Nori Carbon Removals Nori's website Nori on Twitter Check out our other podcast, Carbon Removal Newsroom Resources Rebekah’s Medium Piece on Nori’s Stance on Soil Sampling COMET-Farm--- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/messageSupport this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

When Nori awards carbon credits, of course, we want to be as precise as possible and ensure that each Nori Carbon Removal Tonne or NRT actually represents a metric tonne of carbon removed from the atmosphere and retained in the soil. At the same time, we can’t let perfect be the enemy of the good, and right now, soil sampling for carbon is imprecise and incredibly expensive. So, rather than wait for soil science to catch up, we’re incentivizing farmers to implement regenerative ag practices NOW. How do we quantify carbon in the soil? And what constraints of running a business factored into our decision? Rebekah Carlson is the Agriculture Supply Lead at Nori and author of the recent Medium piece, <a href="https://medium.com/nori-carbon-removal/noris-stance-on-soil-sampling-540e30f1655d" rel="nofollow" target="_blank">‘Nori’s Stance on Soil Sampling: Why Soil Sampling Isn’t (Yet) a Silver Bullet for Carbon Credits.’</a> On this episode of Reversing Climate Change, she sits down with Ross to discuss the two different schools of thought for measuring soil carbon and explain why Nori uses modeling rather than soil sampling. Rebekah describes the network of soil sample research stations that feed into crop models and responds to the argument that modeling is a ‘cop out.’ Listen in for insight into the <a href="https://comet-farm.com/" rel="nofollow" target="_blank">COMET-Farm modeling tool</a> Nori uses to measure soil carbon and get Rebekah’s predictions for when soil sampling might be precise, cheap, and scalable enough to work in our carbon removal marketplace. Key Takeaways [0:32] Why Rebekah wrote the Medium article, ‘Nori’s Stance on Soil Sampling’ [2:40] The 2 schools of thought for measuring soil carbon—crop modeling vs. soil sampling [5:29] The pros and cons of soil sampling [7:28] What factors might cause an inaccurate soil sample [8:54] The network of soil sample research stations that feed into crop models and why some areas have more research stations than others [10:55] Why it makes more sense for Nori to use crop modeling to measure soil carbon and Rebekah’s response to the argument that crop modeling is a ‘cop out’ [13:47] The challenge around setting aside a parcel of land as a control in soil sampling [16:04] The COMET-Farm modeling tool Nori uses to measure soil carbon and award carbon credits/acre [18:24] Why it’s not feasible to verify modeling with direct measurement [20:08] The handheld soil sampling devices and satellite and drone technologies being developed to measure soil carbon [21:11] Why Rebekah anticipates that soil sampling will get more precise over time [22:48] Why Nori can’t wait for soil science to solve the issues around precision and permanence [25:18] Rebekah’s prediction that the future holds better tools and more standardization re: what it means to measure carbon in the soil [26:39] How long it might take for soil sampling to be precise, cheap and scalable Connect with Nori <a href="https://nori.com/reverse" rel="nofollow" target="_blank">Purchase Nori Carbon Removals</a> <a href="https://nori.com/" rel="nofollow" target="_blank">Nori's website</a> <a href="https://twitter.com/noridoteco" rel="nofollow" target="_blank">Nori on Twitter</a> Check out our other podcast, <a href="https://nori.com/podcasts/carbon-removal-newsroom" rel="nofollow" target="_blank">Carbon Removal Newsroom</a> Resources <a href="https://medium.com/nori-carbon-removal/noris-stance-on-soil-sampling-540e30f1655d" rel="nofollow" target="_blank">Rebekah’s Medium Piece on Nori’s Stance on Soil Sampling</a> <a href="https://comet-farm.com/" rel="nofollow" target="_blank">COMET-Farm</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/reversingclimatechange/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/reversingclimatechange/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/reversingclimatechange/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/reversingclimatechange/support</a>

S3E6: Why Nori Doesn't Use Soil Sampling (Yet)—w/ Rebekah Carlson, Nori's Agriculture Supply Lead

One of the beauties of regenerative agriculture is that it revisits traditional land stewardship practices and can leverage innovation to apply those principles on a broader scale. To that end, the team at Nori is scaling its efforts to reward farmers for the carbon they sequester in the process. But we need to expand our team to make it happen! Rebekah Carlson is the Agriculture Supply Lead here at Nori, where she combines her experience in agronomy, soil science, and crop modeling to effectively enroll farmers into the Nori marketplace. On this episode of Reversing Climate Change, Rebekah joins Ross to discuss the fundamentals of agronomy, explaining how her experience as a crop consultant informs her work at Nori. Rebekah describes how Nori leverages feedback from farmers to streamline the enrollment process, adding the Smart Defaults tool and integrating its system with other farm management platforms like Granular. Listen in to understand how Nori is working with farmers—and find out if you are a good fit to join Rebekah’s team as a Supply Enrollment and Account Manager. Resources: Nori Application for Supply Enrollment and Account Manager, Agriculture Forever Green Initiative Granular —————— Purchase Nori Carbon Removals Nori Nori on Facebook Nori on Twitter Nori on Medium Nori on YouTube Nori on GitHub Nori on Patreon Nori Newsletter Email podcast@nori.com Nori White Paper Subscribe on iTunes Carbon Removal Newsroom--- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/messageSupport this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support

One of the beauties of regenerative agriculture is that it revisits traditional land stewardship practices and can leverage innovation to apply those principles on a broader scale. To that end, the team at Nori is scaling its efforts to reward farmers for the carbon they sequester in the process. But we need to expand our team to make it happen! Rebekah Carlson is the Agriculture Supply Lead here at <a href="https://nori.com/" rel="nofollow" target="_blank">Nori</a>, where she combines her experience in agronomy, soil science, and crop modeling to effectively enroll farmers into the Nori marketplace. On this episode of Reversing Climate Change, Rebekah joins Ross to discuss the fundamentals of agronomy, explaining how her experience as a crop consultant informs her work at Nori. Rebekah describes how Nori leverages feedback from farmers to streamline the enrollment process, adding the Smart Defaults tool and integrating its system with other farm management platforms like <a href="https://granular.ag/" rel="nofollow" target="_blank">Granular</a>. Listen in to understand how Nori is working with farmers—and find out if you are a good fit to join Rebekah’s team as a <a href="https://nori.com/careers?gh_jid=4179125003" rel="nofollow" target="_blank">Supply Enrollment and Account Manager</a>. Resources: <a href="https://nori.com/careers?gh_jid=4179125003" rel="nofollow" target="_blank">Nori Application for Supply Enrollment and Account Manager, Agriculture</a> <a href="https://www.forevergreen.umn.edu/" rel="nofollow" target="_blank">Forever Green Initiative</a> <a href="https://granular.ag/" rel="nofollow" target="_blank">Granular</a> —————— <a href="https://nori.com/reverse" rel="nofollow" target="_blank">Purchase Nori Carbon Removals</a> <a href="https://nori.com/" rel="nofollow" target="_blank">Nori</a> <a href="https://www.facebook.com/noridoteco" rel="nofollow" target="_blank">Nori on Facebook</a> <a href="https://twitter.com/noridoteco" rel="nofollow" target="_blank">Nori on Twitter</a> <a href="https://medium.com/nori-carbon-removal" rel="nofollow" target="_blank">Nori on Medium</a> <a href="https://www.youtube.com/channel/UCnNvzB1J0HZVyO-v6eIWjDA/featured" rel="nofollow" target="_blank">Nori on YouTube</a> <a href="https://github.com/nori-dot-eco" rel="nofollow" target="_blank">Nori on GitHub</a> <a href="https://www.patreon.com/noripodcasts" rel="nofollow" target="_blank">Nori on Patreon</a> <a href="https://nori.com/subscribe" rel="nofollow" target="_blank">Nori Newsletter</a> Email <a href="mailto:podcast@nori.com">podcast@nori.com</a> <a href="https://storage.googleapis.com/nori-website-prod/public-files/white-paper.pdf" rel="nofollow" target="_blank">Nori White Paper</a> <a href="https://itunes.apple.com/us/podcast/reversing-climate-change/id1321759767?mt=2" rel="nofollow" target="_blank">Subscribe on iTunes</a> <a href="https://nori.com/podcasts/carbon-removal-newsroom" rel="nofollow" target="_blank">Carbon Removal Newsroom</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/reversingclimatechange/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/reversingclimatechange/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/reversingclimatechange/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/reversingclimatechange/support</a>

S2E34: How Nori works with farmers–w/ Rebekah Carlson, Nori's Agriculture Supply Lead

Howard Oliver interviews Rebekah Carlson, Marketing Expert, Founder of Carlson Integrated Marketing, Past President NICAR Association of Realtors, and Independent Brokerage Owner. Together they dive deep into marketing and technology for commercial real estate, how it affects the brokerage community, and how the associations nationally and regionally are working to solve the needs of the industry. 

Howard Oliver interviews <a href="https://www.creco.ai/user/30" rel="nofollow" target="_blank">Rebekah Carlson</a>, Marketing Expert, Founder of <a href="https://www.creco.ai/company/carlson-integrated" rel="nofollow" target="_blank">Carlson Integrated Marketing</a>, Past President <a href="https://www.creco.ai/company/nicar-northern-illinois-commercial-association-realtors-broker" rel="nofollow" target="_blank">NICAR Association of Realtors</a>, and Independent Brokerage Owner. Together they dive deep into marketing and technology for commercial real estate, how it affects the brokerage community, and how the associations nationally and regionally are working to solve the needs of the industry.

BONUS EPISODE: Carlson Integrated's Founder / NICAR"s Past President Rebekah Carlson talks Marketing & CRETech for 2020