Ammi Borenstein's guest appearances

Ammi Borenstein

The Outdoor Biz Podcast

Eco Insights 

Rob Walch

Eric Hanson

Gary Arndt

Roy Notowitz

Amy Roberts

Ray Lewis

Mark Koep

Bob Woodward

Peter Williams

Bryan Martin

Sam Roberts

Jim Miller

Jason Garcia

Jim Herrington

Nite Ize

OwlTail

Ammi tells us about his experience working with K2 and Outdoor Research and the work he’s doing to help brands navigate the Higg Index Brand &amp; Retail Module. Facebook Twitter InstagramThe Outdoor Biz PodcastSupport the show on Patreon   Please give us a rating and review HERE  Show Notes First Exposure to the Outdoors I grew up in New England in a family that really wasn't much of an outdoor family, but the little bit of exposure I had to the outdoors told me that I just absolutely loved it. So right after college I bought a one way ticket to Seattle and I have yet to buy the other half back. Yeah I moved out here and quickly evolved to spending as much time as I could up in the mountains. I did a bunch of hiking, backpacking, mountaineering rock climbing and a fair amount of paddling. And back then a weekday ticket at a place like crystal mountain was about $12 and instead of the hundred dollars said it is now. There was a huge amount of opportunity to get out and have some fun. And my version of slopeside accommodations was camping out in the crystal mountain parking lot. Things we talked about K2 Sports Outdoor Research Dana Design REI YKK Seattle Central College School of Apparel Design and Development Higg Index Linkedin article Outdoor Industry Association REI Product Sustainability Standards SNEWS article MEC Advice, tips We all started somewhere. So based on my experience, my number one piece of advice for people looking to get in the outdoor industry is focus. Because you hear a lot of people say, oh I love the outdoor industry, I want to be a part of the outdoor industry. How do I get into the outdoor industry? But when you really break it down, there are a lot of vastly different roles. I mean, you and I have had different roles over the years, yours has been more sales oriented and mine has been focused on product. There's marketing, there's finance, there's logistics, sourcing, distribution, retail. And so I tell people, focus on the part of the industry you like and are experienced in. Like if it's product great, that opens up one whole set of traIning and direction and opportunities that you can take. If it's marketing, well that's a really a whole different path that might be at the same company, but it's a different skill set. So I really tell people, it's a great industry. It's super exciting. It's tons of fun, focus, focus, focus, focus, and that just gives you many, many more opportunities across many, many more companies. Other Outdoor Activities Backpacking Paddling Favorite Books The Good Rain by Timothy Egan Best Gear Purchase under $100 durable fleece gloves headlamp clif bar Connect with Ammi Linkedin

Ammi tells us about his experience working with K2 and Outdoor Research and the work he’s doing to help brands navigate the Higg Index Brand &amp; Retail Module. <a href="https://www.facebook.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank">Facebook</a> <a href="https://twitter.com/rick_saez" rel="nofollow" target="_blank">Twitter</a><a href="https://www.instagram.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank"> </a><a href="https://www.instagram.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank">Instagram</a><a href="http://www.theoutdoorbizpodcast.com/" rel="nofollow" target="_blank">The Outdoor Biz Podcast</a><a href="https://www.patreon.com/theoutdoorbizpodcast" rel="nofollow" target="_blank">Support the show on Patreon</a>   Please give us a rating and review <a href="http://bit.ly/2t572XN" rel="nofollow" target="_blank">HERE</a>  Show Notes First Exposure to the Outdoors I grew up in New England in a family that really wasn't much of an outdoor family, but the little bit of exposure I had to the outdoors told me that I just absolutely loved it. So right after college I bought a one way ticket to Seattle and I have yet to buy the other half back. Yeah I moved out here and quickly evolved to spending as much time as I could up in the mountains. I did a bunch of hiking, backpacking, mountaineering rock climbing and a fair amount of paddling. And back then a weekday ticket at a place like crystal mountain was about $12 and instead of the hundred dollars said it is now. There was a huge amount of opportunity to get out and have some fun. And my version of slopeside accommodations was camping out in the crystal mountain parking lot. Things we talked about <a href="https://www.k2sports.com/" rel="noopener nofollow" target="_blank">K2 Sports</a> <a href="https://www.outdoorresearch.com/" rel="noopener nofollow" target="_blank">Outdoor Research</a> <a href="https://www.mysteryranch.com/mystery-ranch-history" rel="noopener nofollow" target="_blank">Dana Design</a> <a href="https://www.rei.com/" rel="noopener nofollow" target="_blank">REI</a> <a href="https://www.ykkfastening.com/products/zipper/" rel="noopener nofollow" target="_blank">YKK</a> <a href="https://seattlecentral.edu/" rel="noopener nofollow" target="_blank">Seattle Central College</a> <a href="http://schoolofappareldesignanddevelopment.com/" rel="noopener nofollow" target="_blank">School of Apparel Design and Development</a> <a href="https://apparelcoalition.org/the-higg-index/" rel="noopener nofollow" target="_blank">Higg Index</a> <a href="https://www.linkedin.com/pulse/8-tips-simplify-your-higg-brm-ammi-borenstein/" rel="noopener nofollow" target="_blank">Linkedin article</a> Outdoor Industry Association <a href="https://www.rei.com/assets/stewardship/sustainability/rei-product-sustainability-standards/live.pdf" rel="noopener nofollow" target="_blank">REI Product Sustainability Standards</a> <a href="https://newsroom.rei.com/news/corporate/rei-co-op-introduces-new-standards-to-raise-bar-on-sustainability-across-outdoor-and-retail-industries.htm" rel="noopener nofollow" target="_blank">SNEWS article</a> <a href="https://www.mec.ca/en/" rel="noopener nofollow" target="_blank">MEC</a> Advice, tips We all started somewhere. So based on my experience, my number one piece of advice for people looking to get in the outdoor industry is focus. Because you hear a lot of people say, oh I love the outdoor industry, I want to be a part of the outdoor industry. How do I get into the outdoor industry? But when you really break it down, there are a lot of vastly different roles. I mean, you and I have had different roles over the years, yours has been more sales oriented and mine has been focused on product. There's marketing, there's finance, there's logistics, sourcing, distribution, retail. And so I tell people, focus on the part of the industry you like and are experienced in. Like if it's product great, that opens up one whole set of traIning and direction and opportunities that you can take. If it's marketing, well that's a really a whole different path that might be at the same company, but it's a different skill set. So I really tell people, it's a great industry. It's super exciting. It's tons of fun, focus, focus, focus, focus, and that just gives you many, many more opportunities across many, many more companies. Other Outdoor Activities Backpacking Paddling Favorite Books <a href="https://www.amazon.com/Good-Rain-Terrain-Northwest-Departures/dp/0679734856/ref=sr_1_1?ie=UTF8&amp;qid=1548520924&amp;sr=8-1&amp;keywords=The+Good+Rain+by+Timothy" rel="noopener nofollow" target="_blank">The Good Rain</a> by Timothy Egan Best Gear Purchase under $100 durable fleece gloves headlamp clif bar Connect with Ammi <a href="http://www.linkedin.com/in/ammiborenstein" rel="noopener nofollow" target="_blank">Linkedin</a>

146: Ammi Borenstein: Ammi and I talk about K2, Outdoor Research, the OIA and his work on the Higg Index Brand & Retail Module