Susan Tatum's guest appearances

Susan Tatum

B2B Growth

Stop the Noise

Content Marketing, Engineered Podcast

Scott Ingram

Ethan Beute

Jason Swenk

Douglas Burdett

AJ Wilcox

Tyler Lessard

James Robert Lay

David Chiapoco

Jon Dick

Timothy Warren

Addie Swartz

Jon Perera

Brandon Metcalf

Tomas Gorny

Cathy Atkins

OwlTail

More and more salespeople have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up exponentially. How do salespeople cut through the noise and make real connections with prospects?In this episode, Susan and I discuss key ways salespeople can leverage LinkedIn, and how marketing can help. Key takeaways:Marketing focuses on one-to-many communications while sales focuses on one-to-one; the approach to LinkedIn should follow this same principleWhen it comes to LinkedIn prospecting, you'll produce better results with quality, not quantity, thus having tightly defined target personas are a key startSalespeople need to start conversations focused on the buyer's challenges, not the the company's solution; leverage marketing-produced content speaking to these challenges People go to LinkedIn to connect with people, not brands; pick the most influential people in your company and focus on crafting their presence with a point-of-view, not auto-posts of blogs, etc.There are three different sales conversations follow the stages of trust building; you have to earn the right to talk about yourself (don't start there!)

More and more salespeople have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up exponentially. How do salespeople cut through the noise and make real connections with prospects? In this episode, Susan and I discuss key ways salespeople can leverage LinkedIn, and how marketing can help. Key takeaways:<ul><li>Marketing focuses on one-to-many communications while sales focuses on one-to-one; the approach to LinkedIn should follow this same principle</li><li>When it comes to LinkedIn prospecting, you'll produce better results with quality, not quantity, thus having tightly defined target personas are a key start</li><li>Salespeople need to start conversations focused on the buyer's challenges, not the the company's solution; leverage marketing-produced content speaking to these challenges </li><li>People go to LinkedIn to connect with people, not brands; pick the most influential people in your company and focus on crafting their presence with a point-of-view, not auto-posts of blogs, etc.</li><li>There are three different sales conversations follow the stages of trust building; you have to earn the right to talk about yourself (don't start there!)</li></ul>

LinkedIn | Stop the Sales Noise with Susan Tatum

In this episode of the #NewPodcast series, Keri shares part of the very first episode of Dare to Differentiate with Susan Tatum, President &amp; Lead Generation Strategist at The Conversion Company. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Sticher SoundCloud Google Play Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in &lt; 1 minute. :)

In this episode of the #NewPodcast series, <a href="https://www.linkedin.com/in/kerinroberts/" rel="nofollow noopener noreferrer" target="_blank">Keri</a> shares part of the very first episode of <a href="https://podcasts.apple.com/us/podcast/dare-to-differentiate/id1458913037" rel="nofollow noopener noreferrer" target="_blank">Dare to Differentiate</a> with <a href="https://www.linkedin.com/in/susantatum/" rel="nofollow noopener noreferrer" target="_blank">Susan Tatum</a>, President &amp; Lead Generation Strategist at <a href="http://www.theconversioncompany.com/" rel="nofollow noopener noreferrer" target="_blank">The Conversion Company</a>. Check out the new show in your favorite podcast player: <a href="https://podcasts.apple.com/us/podcast/dare-to-differentiate/id1458913037" rel="nofollow noopener noreferrer" target="_blank">Apple Podcasts</a> <a href="https://open.spotify.com/show/3JmNQhml58QhNMYRvOZ5Ac" rel="nofollow noopener noreferrer" target="_blank">Spotify</a> <a href="https://www.stitcher.com/podcast/the-conversion-company/dare-to-differentiate" rel="nofollow noopener noreferrer" target="_blank">Sticher</a> <a href="https://soundcloud.com/user-548163448/dare-to-differentiate-with" rel="nofollow noopener noreferrer" target="_blank">SoundCloud</a> <a href="https://play.google.com/music/listen?u=0#/ps/Ixurlc5pa7mv33bb7brygia5jza" rel="nofollow noopener noreferrer" target="_blank">Google Play</a> Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: <a href="http://sweetfishmedia.com/big3" rel="nofollow noopener noreferrer" target="_blank">http://sweetfishmedia.com/big3</a> We'll never send you more than what you can read in &lt; 1 minute. :)

#NewPodcast: Dare to Differentiate w/ Susan Tatum

Dare to Differentiate is a podcast for business owners in crowded industries who want to learn how to rise above the noise. The world is a busy place, filled with companies trying to stand out, only to end up producing nothing but noise, leaving buyers scratching their heads, trying to make sense of it all, or worse—actively ignoring you. That’s where Dare to Differentiate comes in. It’s a show all about learning how to take your business to the next level not through gimmicks or tactics, but by simply rising above the noise. By differentiating yourself from the rest of the crowd. By focusing not on doing everything for everybody, but on doing a few things—for the right people—with excellence. In this inaugural episode host Susan Tatum discusses her business philosophy, background and goals for the show So if you’re ready to leave the herd, then you’ve come to the right place.

Dare to Differentiate is a podcast for business owners in crowded industries who want to learn how to rise above the noise. The world is a busy place, filled with companies trying to stand out, only to end up producing nothing but noise, leaving buyers scratching their heads, trying to make sense of it all, or worse—actively ignoring you. That’s where Dare to Differentiate comes in. It’s a show all about learning how to take your business to the next level not through gimmicks or tactics, but by simply rising above the noise. By differentiating yourself from the rest of the crowd. By focusing not on doing everything for everybody, but on doing a few things—for the right people—with excellence. In this inaugural episode host Susan Tatum discusses her business philosophy, background and goals for the show So if you’re ready to leave the herd, then you’ve come to the right place.

Dare To Differentiate with Susan Tatum