Ian Howells's guest appearances

Ian Howells

AMPUP Your Digital Marketing

SEO for the Rest of Us

The Page 2 Podcast: An SEO Podcast

Rand Fishkin

Garrett Mehrguth

Jason White

Brian Fanzo

Josh Steimle

Shama Hyder

Mari Smith

Jerod Morris

Nick Pavlidis

Matt Stone

Neal Schaffer

Mark Schaefer

Daniel Gefen

Dan Golden

Tim Hughes

OwlTail

One of the greatest challenges marketers face is creating campaigns that can both scale and are unique to the person viewing the content. Its where the premise of ABM originated; it's how marketers get the most bang-for-their-buck. Enter AI into this mix and it combines the best of both worlds - AI in marketing at scale while allowing for micro-targeting of verticals, groups of people, or those with very specific attributes.   In this episode of AMP UP Your Digital Marketing we meet Dr. Ian Howells, Vice President and Head of Marketing at Sage Intacct, an accounting software. He speaks to tailoring their marketing approach to allow for scale while creating an unparalleled level of micro-targeting to their target markets. In this discussion, he challenges the way marketers think about verticalization and grouping together industries just because they share a common thread, and how to leverage AI to influence them better.

One of the greatest challenges marketers face is creating campaigns that can both scale and are unique to the person viewing the content. Its where the premise of ABM originated; it's how marketers get the most bang-for-their-buck. Enter AI into this mix and it combines the best of both worlds - AI in marketing at scale while allowing for micro-targeting of verticals, groups of people, or those with very specific attributes.  In this episode of <a href="https://blog.gaggleamp.com/podcasts" rel="nofollow" target="_blank">AMP UP Your Digital Marketing</a> we meet Dr. Ian Howells, Vice President and Head of Marketing at Sage Intacct, an accounting software. He speaks to tailoring their marketing approach to allow for scale while creating an unparalleled level of micro-targeting to their target markets. In this discussion, he challenges the way marketers think about verticalization and grouping together industries just because they share a common thread, and how to leverage AI to influence them better.

Episode #119 - Dr. Ian Howells on AI in Marketing at Scale

In today’s episode, we talk with Ian Howells, long-time SEO and one of the partners at Traffic Think Tank, which is one of the best private SEO communities in the world.We discuss how he began building websites in high school as part of a class project, how that led him to building affiliate websites and making money online at a very early age. We discuss his foray into marketing and optimization in the adult and online poker industries, as well as how a federal law forced him to change his career arc, which eventually led on to various agency and in-house roles.From there, we discuss the founding of Traffic Think Tank, what it’s like to run one of the most well-known and reputable private SEO communities, as well as coordinating the Traffic Think Tank Live conference.We also kick around the news that Bing says 2020 will be the year where keyword research becomes obsolete (while Google says it isn’t), discuss the rise of DuckDuckGo, and deep dive into Affiliate Sites.And much more.

In today’s episode, we talk with <a href="https://twitter.com/ianhowells" rel="nofollow" target="_blank">Ian Howells</a>, long-time SEO and one of the partners at <a href="https://trafficthinktank.com/" rel="nofollow" target="_blank">Traffic Think Tank</a>, which is one of the best private SEO communities in the world.We discuss how he began building websites in high school as part of a class project, how that led him to building affiliate websites and making money online at a very early age. We discuss his foray into marketing and optimization in the adult and online poker industries, as well as how a federal law forced him to change his career arc, which eventually led on to various agency and in-house roles.From there, we discuss the founding of Traffic Think Tank, what it’s like to run one of the most well-known and reputable private SEO communities, as well as coordinating the <a href="https://trafficthinktank.com/live/" rel="nofollow" target="_blank">Traffic Think Tank Live</a> conference.We also kick around the news that Bing says 2020 will be the year where keyword research becomes obsolete (while <a href="https://www.seroundtable.com/google-says-as-search-engines-get-better-at-intent-keyword-research-wont-go-away-28810.html" rel="nofollow" target="_blank">Google says it isn’t</a>), discuss <a href="https://www.theverge.com/2020/1/9/21058120/google-android-search-engine-choice-duckduckgo-bing-default-eu-antitrust-ruling" rel="nofollow" target="_blank">the rise of DuckDuckGo</a>, and deep dive into Affiliate Sites.And much more.

#36: Ian Howells