Rachel Blumenthal's guest appearances

Rachel Blumenthal

So Money with Farnoosh Torabi

Well Made

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Women Who SWAAY Podcast - Weekly Conversations With Women Challenging The Status Quo

Wharton Business Daily

No Limits with Rebecca Jarvis

Boss Files with Poppy Harlow

The Business of Fashion Podcast

Loose Threads — Inside the new consumer economy

The Style That Binds Us

Niki_Sample_1712

Superwomen with Rebecca Minkoff

Mom Brain

Food For Thought With Billy & Jenny

That's Total Mom Sense

Rebecca Minkoff

Kara Goldin

Rachel Drori

Brad Hargreaves

Tiffany Dufu

Latham Thomas

Bobbi Brown

Eve Rodsky

Nicole Lapin

Ariel Kaye

Reshma Saujani

Kara Swisher

Simon Sinek

Norma Kamali

Barbara Corcoran

OwlTail

Scot and Jacq’s third guest is a founder of not one, not two, but three(!!!) businesses, Rachel Blumenthal. The constantly hustling, self proclaimed, “entrepreneurial masochist” opens up about the ups and downs of starting her businesses, sharing the spotlight with her equally entrepreneurial husband and of course some Cap Cod talk with Scot.

Remind Me Why I Built This?

Scot and Jacq’s third guest is a founder of not one, not two, but three(!!!) businesses, Rachel Blumenthal. The constantly hustling, self proclaimed, “entrepreneurial masochist” opens up about the ups and downs of starting her businesses, sharing the spotlight with her equally entrepreneurial husband and of course some Cap Cod talk with Scot.

The Human, Awesome Rocket: Rachel Blumenthal

If you’re a mom, chances are you are part of the cult following that the children’s apparel brand, Rockets of Awesome, has garnered over the years. And if you don’t know, now you know. Today I’m joined by its Founder/CEO Rachel Blumenthal, who’s a serial entrepreneur, fervent risk taker, and mother of two alongside her husband Neil Blumenthal, CEO of transformative and socially conscious lifestyle brand of eyewear, Warby Parker. Together, they have an equal vested partnership in raising their two wonderful children, Griffin and Gemma. Rachel began her career at Yves Saint Laurent, before launching her first entrepreneurial venture as designer and founder of the fashion jewelry brand Rachel Leigh. The brand was licensed to GlamHouse in 2011. Rachel then lent her hand to Warby Parker, which was cofounded by her husband Neil, before founding and acting as CEO of Cricket’s Circle, the trusted resource and editorial destination for everything baby and toddler. It was the insights and learnings from the Cricket’s Circle community, in addition to her own experience as a mother that inspired the idea for Rockets of Awesome. The company’s credo is to simplify the lives of parents and celebrate real life with kids (meltdowns included). ROA prides itself on pushing the boundaries of what it means to be a modern kids clothing brand, giving you the ability to shop whenever and however you want—whether you want to stock up when it’s convenient for you, or Subscribe + Save big. They’ll always put the win-win (a.k.a., you AND your kids loving the clothes and experience) first in everything they do. And made up of a team of moms, dadsd, aunts, and uncles, they understand the preferences and pain points to a T. Graphic T. I’m excited to dive into this colorful conversation. Meet My Guest:  WEBSITE: RocketsofAwesome.com FACEBOOK: /Rocketsofawesome LINKEDIN: Rockets of Awesome  Press  TUFTS NOW: How Serial Entrepreneurs Neil and Rachel Blumenthal Keep Their Edge GOOD MORNING AMERICA: Rockets of Awesome CEO and founder Rachel Blumenthal on the worst advice she never took  Mom Haul:  THEREALREAL: Prada Tessuto Wrist Bag 

If you’re a mom, chances are you are part of the cult following that the children’s apparel brand, Rockets of Awesome, has garnered over the years. And if you don’t know, now you know. Today I’m joined by its Founder/CEO Rachel Blumenthal, who’s a serial entrepreneur, fervent risk taker, and mother of two alongside her husband Neil Blumenthal, CEO of transformative and socially conscious lifestyle brand of eyewear, Warby Parker. Together, they have an equal vested partnership in raising their two wonderful children, Griffin and Gemma. Rachel began her career at Yves Saint Laurent, before launching her first entrepreneurial venture as designer and founder of the fashion jewelry brand Rachel Leigh. The brand was licensed to GlamHouse in 2011. Rachel then lent her hand to Warby Parker, which was cofounded by her husband Neil, before founding and acting as CEO of Cricket’s Circle, the trusted resource and editorial destination for everything baby and toddler. It was the insights and learnings from the Cricket’s Circle community, in addition to her own experience as a mother that inspired the idea for Rockets of Awesome. The company’s credo is to simplify the lives of parents and celebrate real life with kids (meltdowns included). ROA prides itself on pushing the boundaries of what it means to be a modern kids clothing brand, giving you the ability to shop whenever and however you want—whether you want to stock up when it’s convenient for you, or Subscribe + Save big. They’ll always put the win-win (a.k.a., you AND your kids loving the clothes and experience) first in everything they do. And made up of a team of moms, dadsd, aunts, and uncles, they understand the preferences and pain points to a T. Graphic T. I’m excited to dive into this colorful conversation. Meet My Guest: <ul> <li>WEBSITE: <a href="https://www.rocketsofawesome.com/" rel="noopener nofollow" target="_blank">RocketsofAwesome.com</a></li> <li>FACEBOOK: <a href="https://www.facebook.com/Rocketsofawesome/" rel="noopener nofollow" target="_blank">/Rocketsofawesome</a></li> <li>LINKEDIN: <a href="https://www.linkedin.com/company/rockets-of-awesome/" rel="noopener nofollow" target="_blank">Rockets of Awesome</a></li> </ul> Press <ul> <li>TUFTS NOW: <a href="https://now.tufts.edu/articles/power-couple" rel="noopener nofollow" target="_blank">How Serial Entrepreneurs Neil and Rachel Blumenthal Keep Their Edge</a></li> <li>GOOD MORNING AMERICA: <a href="https://www.goodmorningamerica.com/living/story/rockets-awesome-ceo-founder-rachel-blumenthal-worst-advice-67960863" rel="noopener nofollow" target="_blank">Rockets of Awesome CEO and founder Rachel Blumenthal on the worst advice she never took</a></li> </ul> Mom Haul: <ul> <li>THEREALREAL: <a href="https://www.therealreal.com/products/men/bags/portfolios-and-pouches/prada-tessuto-wrist-bag-a3h9u" rel="noopener nofollow" target="_blank">Prada Tessuto Wrist Bag</a></li> </ul>

100: Rachel Blumenthal — Putting the Fun(ction) in Kids' Fashion

In this episode, Tej Singh interviews Rachel Blumenthal, the Founder and CEO of Rockets of Awesome, a vertically-integrated children’s clothing company. The startup has raised $49 million from investors like Serena Williams, Gwyneth Paltrow, Foot Locker, Forerunner Ventures, and General Catalyst. Before this, at the age of 23, Rachel founded Rachel Leigh, a fashion jewelry brand that was sold in ~500 retailers worldwide, and did private label for American Eagle, Target, and J.Crew.

Office Hours with Dorm Room Fund

In this episode, Tej Singh interviews Rachel Blumenthal, the Founder and CEO of Rockets of Awesome, a vertically-integrated children’s clothing company. The startup has raised $49 million from investors like Serena Williams, Gwyneth Paltrow, Foot Locker, Forerunner Ventures, and General Catalyst. Before this, at the age of 23, Rachel founded Rachel Leigh, a fashion jewelry brand that was sold in ~500 retailers worldwide, and did private label for American Eagle, Target, and J.Crew.

Rachel Blumenthal, Founder & CEO of Rockets of Awesome

Rachel Blumenthal is the Founder and CEO at Rockets of Awesome. She went to Tufts University, worked in PR at Yves Saint Laurent, &amp; has since founded 3 companies: Rachel Leigh LLC, Cricket’s Circle, &amp; Rockets of Awesome. She has had an incredible career, &amp; we are so excited to share her story with you!    https://thestylethatbindsus.com/how-can-you-balance-working-family-life/  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/delia-folk8/message Support this podcast: https://podcasters.spotify.com/pod/show/delia-folk8/support

Rachel Blumenthal is the Founder and CEO at Rockets of Awesome. She went to Tufts University, worked in PR at Yves Saint Laurent, &amp; has since founded 3 companies: Rachel Leigh LLC, Cricket’s Circle, &amp; Rockets of Awesome. She has had an incredible career, &amp; we are so excited to share her story with you!  <a href="https://thestylethatbindsus.com/how-can-you-balance-working-family-life/" rel="nofollow" target="_blank"> https://thestylethatbindsus.com/how-can-you-balance-working-family-life/</a> --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/delia-folk8/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/delia-folk8/message</a> Support this podcast: <a href="https://podcasters.spotify.com/pod/show/delia-folk8/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/delia-folk8/support</a>

How Rocket of Awesome‘s founder, Rachel Blumenthal, balances a hugely successful career with motherhood and life

How do you launch a brand from scratch and turn it into a successful e-commerce business? Rachel Blumenthal, Founder &amp; CEO of Rockets of Awesome, has the answers. With her brand Rockets of Awesome, Rachel is setting out to offer parents a smarter way to shop for high-quality kids' clothing. Listen to her incredible story, her process for hiring talent, and why she believes that curiosity and the openness to explore are the two most important skills you can have.

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

How do you launch a brand from scratch and turn it into a successful e-commerce business? Rachel Blumenthal, Founder &amp; CEO of Rockets of Awesome, has the answers. With her brand Rockets of Awesome, Rachel is setting out to offer parents a smarter way to shop for high-quality kids' clothing. Listen to her incredible story, her process for hiring talent, and why she believes that curiosity and the openness to explore are the two most important skills you can have.

How to Build a Successful Online Brand From Scratch with Rachel Blumenthal 

 The fashion world was the last place Rachel Blumenthal envisioned her career. Growing up on Cape Cod surrounded by adults with “practical” careers, it never occurred to her that a job in fashion might be a viable option. However, when a series of internships and a stroke of luck landed her a job at Yves Saint Laurent, Rachel found herself in the midst of it all.  Despite the fact that she was immersed in a creative environment, the job itself was lacking in that aspect, and on a whim Rachel made herself a ring for fun. That ring was noticed by friends who worked at a magazine, and with just one product she was asked to be featured as a designer in the publication. Overnight she was forced to create a legitimate company, find a buyer and create a website or risk losing the feature. This type of resourcefulness laid the groundwork for what became an incredibly successful jewelry line, Rachel Leigh, and what led to multiple ventures beyond that, most recently, Rockets of Awesome, a subscription-based clothing line for children.  Here Rachel discusses her creativity, her work ethic, and how passionate drive is the key to a successful business. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here, or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram.  Big Ideas  If a good opportunity presents itself, find every way you can to make it work for you. [04:21] Mitigating risk when starting a business. [09:31] Giving yourself grace when making mistakes. [18:37]  ---   Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support

The fashion world was the last place Rachel Blumenthal envisioned her career. Growing up on Cape Cod surrounded by adults with “practical” careers, it never occurred to her that a job in fashion might be a viable option. However, when a series of internships and a stroke of luck landed her a job at Yves Saint Laurent, Rachel found herself in the midst of it all.  Despite the fact that she was immersed in a creative environment, the job itself was lacking in that aspect, and on a whim Rachel made herself a ring for fun. That ring was noticed by friends who worked at a magazine, and with just one product she was asked to be featured as a designer in the publication. Overnight she was forced to create a legitimate company, find a buyer and create a website or risk losing the feature. This type of resourcefulness laid the groundwork for what became an incredibly successful jewelry line, Rachel Leigh, and what led to multiple ventures beyond that, most recently, <a href="https://www.rocketsofawesome.com/" rel="nofollow" target="_blank">Rockets of Awesome</a>, a subscription-based clothing line for children.  Here Rachel discusses her creativity, her work ethic, and how passionate drive is the key to a successful business. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions <a href="mailto:superwomen@rebeccaminkoff.com">here</a>, or visit <a href="https://anchor.fm/superwomen/messages" rel="nofollow" target="_blank">https://anchor.fm/superwomen/messages</a> on your desktop or phone to leave us a voice memo! Follow Superwomen on<a href="https://www.instagram.com/@rmsuperwomen" rel="nofollow" target="_blank"> Instagram.</a> Big Ideas If a good opportunity presents itself, find every way you can to make it work for you. [04:21] Mitigating risk when starting a business. [09:31] Giving yourself grace when making mistakes. [18:37] --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/superwomen/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/superwomen/support</a>

Rachel Blumenthal’s Not Sweating the Small Stuff

Warby Parker

Husband and wife founders Neil &amp; Rachel Blumenthal talk about the the wild ride of being founders, raising money, and raising a family. They compare the vast differences in their fundraising experiences. Rachel is the founder of Rockets of Awesome, a kids clothing subscription service. Her husband Neil Blumenthal is co-founder and co-CEO of Warby Parker. Produced by Haley Draznin, CNN.To learn more about how CNN protects listener privacy, visit cnn.com/privacy

Husband and wife founders Neil &amp; Rachel Blumenthal talk about the the wild ride of being founders, raising money, and raising a family. They compare the vast differences in their fundraising experiences. Rachel is the founder of Rockets of Awesome, a kids clothing subscription service. Her husband Neil Blumenthal is co-founder and co-CEO of Warby Parker. Produced by Haley Draznin, CNN.To learn more about how CNN protects listener privacy, visit <a href="https://cnn.com/privacy" rel="nofollow" target="_blank">cnn.com/privacy</a>

Neil & Rachel Blumenthal: Warby Parker & Rockets of Awesome

Rachel Blumenthal is a serial mom-preneur that focuses on products and services that help moms and their kids. She’s currently the CEO and founder of Rockets of Awesome which launched last July, to offer parents a simpler and smarter way to shop for high-quality kids clothing. Prior to Rockets of Awesome, Rachel was the Founder and CEO of Cricket’s Circle, a resource for everything baby and toddler, as well as Rachel Leigh, her best-selling jewelry line that she began when she was only 23, that was one of Oprah's favorite things.Most importantly, Rachel is a mom of 2 beautiful kids, 8 year old Griffin and 4 year old Jemma.Rachel joins Hilaria &amp; Daphne to discuss her entrepreneurial career and how she fosters the entrepreneurial mindset in her kids and how we learn from our kids to let go and follow their lead. Also, having mom brain so bad that she threw out her diamond ring!Favorite Things:Rachel: Madewell Women's Jeans, Lululemon Wunder Under High-Rise LeggingsHilaria: Ewinever Amblyopia Eye Patch For GlassesDaphne: 365 Everyday Value, Organic Mango ChunksEmail us with your questions at mombrainpod@gmail.com and follow us on Instagram, just search for @MomBrain. We answer a lot of your questions on there! Check out videos of our episodes on our new YouTube channel!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

<a href="https://www.instagram.com/therlb/?hl=en" rel="nofollow" target="_blank">Rachel Blumenthal</a> is a serial mom-preneur that focuses on products and services that help moms and their kids. She’s currently the CEO and founder of <a href="https://secure.rocketsofawesome.com/shop" rel="nofollow" target="_blank">Rockets of Awesome</a> which launched last July, to offer parents a simpler and smarter way to shop for high-quality kids clothing. Prior to Rockets of Awesome, Rachel was the Founder and CEO of Cricket’s Circle, a resource for everything baby and toddler, as well as Rachel Leigh, her best-selling jewelry line that she began when she was only 23, that was one of Oprah's favorite things.Most importantly, Rachel is a mom of 2 beautiful kids, 8 year old Griffin and 4 year old Jemma.Rachel joins <a href="https://www.instagram.com/hilariabaldwin/?hl=en" rel="nofollow" target="_blank">Hilaria</a> &amp; <a href="https://www.instagram.com/daphneoz/?hl=en" rel="nofollow" target="_blank">Daphne</a> to discuss her entrepreneurial career and how she fosters the entrepreneurial mindset in her kids and how we learn from our kids to let go and follow their lead. Also, having mom brain so bad that she threw out her diamond ring!Favorite Things:Rachel: <a href="https://www.madewell.com/womens/clothing/jeans" rel="nofollow" target="_blank">Madewell Women's Jeans</a>, <a href="https://shop.lululemon.com/p/women-pants/Wunder-Under-HR-Tight-FLuon/_/prod8470038" rel="nofollow" target="_blank">Lululemon Wunder Under High-Rise Leggings</a>Hilaria: <a href="https://www.amazon.com/Ewinever-Amblyopia-Strabismus-irritation-childrens/dp/B00QR5OBXE?th=1" rel="nofollow" target="_blank">Ewinever Amblyopia Eye Patch For Glasses</a>Daphne: <a href="https://www.amazon.com/365-Everyday-Value-Organic-Chunks/dp/B074H5LWCJ" rel="nofollow" target="_blank">365 Everyday Value, Organic Mango Chunks</a>Email us with your questions at mombrainpod@gmail.com and follow us on Instagram, just search for <a href="https://www.instagram.com/mombrain/?hl=en" rel="nofollow" target="_blank">@MomBrain</a>. We answer a lot of your questions on there! Check out videos of our episodes on our new <a href="https://www.youtube.com/playlist?list=PLInA9KBJYMJy3Z3k0RF2Xo9TW-ybdLRzB" rel="nofollow" target="_blank">YouTube</a> channel!See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Rachel Blumenthal Is Making Life Easier For Moms Everywhere

Rachel Blumenthal is the Founder &amp; CEO @ Rockets of Awesome, the startup that is reinventing the way parents shop for their kids clothes. To date, Rachel has raised over $19m in VC funding from the likes of Kirsten Green @ Forerunner, August Capital, General Catalyst, Gwyneth Paltrow and Female Founders Fund to name a few. Prior to Rockets of Awesome, Rachel founded fashion jewelry brand, Rachel Leigh. Rachel scaled the business to being available in over 300 stores worldwide and being named one of Oprah's "Favourite Things". Before that Rachel began her career in the publicity department at Yves Saint Lauren. In Today’s Episode You Will Learn: 1.) How Rachel went from founding a company that created one of Oprah's "favourite things" to reinventing the way parents shop for their children today? 2.) Why does Rachel believe that "fundraising is like dating"? What does Rachel mean when she says "you have to play the game"? What does this literally look like in practice? What works in generating investor interest? What does not? Where does Rachel see many make mistakes in the fundraising process? 3.) How does Rachel think about capital efficiency with the evolution of her business? What tips and suggestions does Rachel give to increasing burn flexibility when future growth is ambiguous? Why does Rachel disagree with the thesis of raise money when you don't need it? What length of time does Rachel believe is the right time to raise for? 4.) Rachel has said before that, "the best investors are operators". What makes Rachel believe this? What are the drawbacks to operator VCs? What are the benefits to non-operator investors? What makes the truly special investor? How can a founder stress test this prior to their investment? What advice would Rachel give to a non-operator VC to improve their empathy and experience with founders? 5.) Rachel previous sly said to me that "being a woman in this male-dominated environment is everything the stereotype suggests", what moment or story particularly resonates for Rachel when saying this? How did she respond? How can less confident first time minority founders respond in these situations? Items Mentioned In Today’s Show: Rachel’s Fave Book: Fast Company, Inc As always you can follow Harry, The Twenty Minute VC and Rachel on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC. Whether you’re starting your own small business or getting serious about making your small business more efficient, you need to invite FreshBooks to the table. FreshBooks makes cloud accounting software that’s so ridiculously easy to use and you’ll quickly understand why over 10 million people use it to radically streamline how they deal with their admin and paperwork. Plus, FreshBooks can handle a lot more than accounting related tasks. Using FreshBooks is kind of like having your own admin assistant who’s got your back, 24/7. To claim your 30-day unrestricted free trial, click here enter Twenty Minute VC in the “how did you hear about us section”. Highfive makes meetings better for thousands of organizations with insanely simple video conferencing designed for meeting rooms. It’s the easiest-to-use solution, with all-in-one hardware and intuitive cloud software. Plus, it’s a high-quality experience with industry-leading audio powered by Dolby Voice. It’s so easy to use, that there’s no pin codes or app downloads. Just click a link in your browser, and you’re in the meeting. With customers in over 100 countries, Highfive is already trusted by the likes of Warby Parker, Evernote, Expensify, and Betterment and you can learn more by simply heading over to highfive.com.

<a href="https://twitter.com/TheRachelLeigh" rel="nofollow" target="_blank">Rachel Blumenthal</a> is the Founder &amp; CEO @ <a href="https://www.rocketsofawesome.com/" rel="nofollow" target="_blank">Rockets of Awesome</a>, the startup that is reinventing the way parents shop for their kids clothes. To date, Rachel has raised over $19m in VC funding from the likes of Kirsten Green @ Forerunner, August Capital, General Catalyst, Gwyneth Paltrow and Female Founders Fund to name a few. Prior to Rockets of Awesome, Rachel founded fashion jewelry brand, Rachel Leigh. Rachel scaled the business to being available in over 300 stores worldwide and being named one of Oprah's "Favourite Things". Before that Rachel began her career in the publicity department at Yves Saint Lauren. In Today’s Episode You Will Learn: 1.) How Rachel went from founding a company that created one of Oprah's "favourite things" to reinventing the way parents shop for their children today? 2.) Why does Rachel believe that "fundraising is like dating"? What does Rachel mean when she says "you have to play the game"? What does this literally look like in practice? What works in generating investor interest? What does not? Where does Rachel see many make mistakes in the fundraising process? 3.) How does Rachel think about capital efficiency with the evolution of her business? What tips and suggestions does Rachel give to increasing burn flexibility when future growth is ambiguous? Why does Rachel disagree with the thesis of raise money when you don't need it? What length of time does Rachel believe is the right time to raise for? 4.) Rachel has said before that, "the best investors are operators". What makes Rachel believe this? What are the drawbacks to operator VCs? What are the benefits to non-operator investors? What makes the truly special investor? How can a founder stress test this prior to their investment? What advice would Rachel give to a non-operator VC to improve their empathy and experience with founders? 5.) Rachel previous sly said to me that "being a woman in this male-dominated environment is everything the stereotype suggests", what moment or story particularly resonates for Rachel when saying this? How did she respond? How can less confident first time minority founders respond in these situations? Items Mentioned In Today’s Show: Rachel’s Fave Book: <a href="https://www.fastcompany.com/" rel="nofollow" target="_blank">Fast Company</a>, <a href="https://www.inc.com/" rel="nofollow" target="_blank">Inc</a> As always you can follow <a href="https://twitter.com/HarryStebbings" rel="nofollow" target="_blank">Harry</a>, <a href="https://twitter.com/twentyminutevc" rel="nofollow" target="_blank">The Twenty Minute VC</a> and <a href="https://twitter.com/TheRachelLeigh" rel="nofollow" target="_blank">Rachel</a> on Twitter here! <a href="https://www.instagram.com/hstebbings1996/?hl=en" rel="nofollow" target="_blank">Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.</a> Whether you’re starting your own small business or getting serious about making your small business more efficient, you need to invite <a href="https://freshbooks.com/vc" rel="nofollow" target="_blank">FreshBooks</a> to the table. FreshBooks makes cloud accounting software that’s so ridiculously easy to use and you’ll quickly understand why over 10 million people use it to radically streamline how they deal with their admin and paperwork. Plus, FreshBooks can handle a lot more than accounting related tasks. Using FreshBooks is kind of like having your own admin assistant who’s got your back, 24/7. To claim your 30-day unrestricted free trial, <a href="https://www.freshbooks.com/pages/vc?ref=12925&amp;utm_source=twenty-minute-vc&amp;utm_medium=podcast&amp;utm_campaign=2018&amp;utm_content=website" rel="nofollow" target="_blank">click here</a> enter Twenty Minute VC in the “how did you hear about us section”. <a href="https://highfive.com/" rel="nofollow" target="_blank">Highfive</a> makes meetings better for thousands of organizations with insanely simple video conferencing designed for meeting rooms. It’s the easiest-to-use solution, with all-in-one hardware and intuitive cloud software. Plus, it’s a high-quality experience with industry-leading audio powered by Dolby Voice. It’s so easy to use, that there’s no pin codes or app downloads. Just click a link in your browser, and you’re in the meeting. With customers in over 100 countries, Highfive is already trusted by the likes of Warby Parker, Evernote, Expensify, and Betterment and you can learn more by simply heading over to <a href="http://highfive.com" rel="nofollow" target="_blank">highfive.com</a>.

20VC: Why Fundraising Is Like Dating and How to Play The Game Successfully & How To Increase The Flexibility of Your Burn When Growth is Ambiguous with Rachel Blumenthal, Founder & CEO @ Rockets of Awesome

After 12 years and two other companies, Rachel Blumenthal landed on Rockets of Awesome — a kids clothes subscription that moms love too. Rockets of Awesome was a natural culmination of her past experiences and her new role as a mom. The brand simplifies parents’ lives by delivering a convenient, risk-free way to find stylish clothes for their children. Behind Rockets’ space-themed aesthetic and bright blue coloring box is personalization via data. From the initial style quiz to tracking what items are returned or repurchased, they’re using information to customize and improve the experience for parents and kids. On this episode of Well Made, Rachel talks about using data to lean into product choices and mitigate risks as a startup (13:57). She gets granular about where algorithms, keep rates, and clicks drive design and operational decisions (16:57), and how they stay lean while managing inventory (19:30) and reverse logistics (23:08).  Rachel also shares direct-to-customer lessons she learned from working with her husband, Neil Blumenthal, co-founder of Warby Parker (38:31). Lastly, she talks about building a brand that speaks to the current generation of parents and kids (46:38). Links and images from this post are on the Lumi Blog.

After 12 years and two other companies, Rachel Blumenthal landed on <a href="https://www.rocketsofawesome.com" rel="nofollow" target="_blank">Rockets of Awesome</a> — a kids clothes subscription that moms love too. Rockets of Awesome was a natural culmination of her past experiences and her new role as a mom. The brand simplifies parents’ lives by delivering a convenient, risk-free way to find stylish clothes for their children. Behind Rockets’ space-themed aesthetic and <a href="https://youtu.be/TEfOSFMp8Io" rel="nofollow" target="_blank">bright blue coloring box</a> is personalization via data. From the initial style quiz to tracking what items are returned or repurchased, they’re using information to customize and improve the experience for parents and kids. On this episode of Well Made, Rachel talks about using data to lean into product choices and mitigate risks as a startup (13:57). She gets granular about where algorithms, keep rates, and clicks drive design and operational decisions (16:57), and how they stay lean while managing inventory (19:30) and reverse logistics (23:08).  Rachel also shares direct-to-customer lessons she learned from working with her husband, Neil Blumenthal, co-founder of Warby Parker (38:31). Lastly, she talks about building a brand that speaks to the current generation of parents and kids (46:38). Links and images from this post are on the <a href="https://blog.lumi.com/wellmade/43-rachel-blumenthal-rockets-of-awesome" rel="nofollow" target="_blank">Lumi Blog</a>.