Craig Hepburn's guest appearances

Craig Hepburn

The Drum Arms Podcast

Shiny New Object - a Marketing Podcast

The Wonderful People Podcast

Alexandra Willis

Nick Bamber

Huib Van Bockel

Fiona Spooner

Nicole Yershon

Susan Tucker

Jerry Daykin

Ben Flintoff

Vivian Lee

Amy Kean

Craig Fenton

Penny Parnell

Justin Cooke

Amit Thard

Raphael Capitani

OwlTail

Craig Hepburn, Head of Digital Transformation at UEFA, has been responsible for developing highly successful marketing strategies and digital transformation programs for some of the worlds largest brands including Rentokil Initial, STA Travel, Nokia, Microsoft and Tata. In doing so Craig has been able to develop and deliver world leading digital transformation programs that have fundamentally enhanced how companies engage with customers while also transforming internal business processes to be more relevant in a digital first world.  Craig was voted as one of the UK's rising stars in the digital marketing sector by Revolution Magazine and is the co-author of The Future of Now. Currently, Craig is leading the Web3 strategy across UEFA with the ambition to better understand the strategic opportunities for European football in all areas such as NFTs, Metaverse, Blockchain, Fan Tokens and Crypto.   In this episode, Craig shares incredible insights from his 20 year career in digital marketing.   Craig’s early career Craig’s career progression in digital marketing The key components of digital transformation The marks of successful digital transformation The future of the industry Craig’s debut and undefeated record in white collar boxing

Craig Hepburn, Head of Digital Transformation at UEFA, has been responsible for developing highly successful marketing strategies and digital transformation programs for some of the worlds largest brands including Rentokil Initial, STA Travel, Nokia, Microsoft and Tata. In doing so Craig has been able to develop and deliver world leading digital transformation programs that have fundamentally enhanced how companies engage with customers while also transforming internal business processes to be more relevant in a digital first world.  Craig was voted as one of the UK's rising stars in the digital marketing sector by Revolution Magazine and is the co-author of The Future of Now. Currently, Craig is leading the Web3 strategy across UEFA with the ambition to better understand the strategic opportunities for European football in all areas such as NFTs, Metaverse, Blockchain, Fan Tokens and Crypto. In this episode, Craig shares incredible insights from his 20 year career in digital marketing. <ul><li>Craig’s early career</li> <li>Craig’s career progression in digital marketing</li> <li>The key components of digital transformation</li> <li>The marks of successful digital transformation</li> <li>The future of the industry</li> <li>Craig’s debut and undefeated record in white collar boxing</li></ul>

S2, Ep.3 - Craig Hepburn, Head of Digital Transformation at UEFA

Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this episode, Uefa's new digital director, Craig Hepburn, who was still at Tata Communications at the time of recording, discusses his favourite pieces of marketing innovation. Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page.Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.

Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this episode, Uefa's new digital director, Craig Hepburn, who was still at Tata Communications at the time of recording, discusses his favourite pieces of marketing innovation. Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page. Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.

Shiny New Object Podcast - Craig Hepburn, formerly Tata and now Uefa's digital chief

“You’re much more capable than you think you are” this quote comes from Craig Hepburn on this week’s Shiny New Object Podcast. Craig has had a staggering career spanning publishing, Godfather fandom, website design and notably huge global marketing roles at Nokia, Microsoft and recently TATA Communications. Craig’s ‘Shiny New Object’ is Personal Data and he talks about how we should own our own. He challenges us to consider that your own personal data is your IP. Despite his Scottish Crossfit superhero exterior Craig’s a sensitive soul that reminds us that “we must remember as marketers we are talking to humans - emotional beings.” It was a pleasure to interview such an experienced and influential figure in our industry - even if we might have had one too many warm up drinks in the bar beforehand. But he’s Scottish and I’m Northumbrian so it was to be expected

Personal Data / Craig Hepburn / Ex Global VP of Digital / TATA Communications