Charlotte Read's guest appearances

Charlotte Read

Bottled in China

Interpreting Wine Podcast

California Haunts Radio

Natalie MacLean

Paul Mabray

Santiago Navarro

Frank Cornelissen

Laura di Collobiano

Thomas Pastuszak

Rachel Signer

Victoria James

Abe Schoener

Isabelle Legeron

Pascaline Lepeltier

Dorli Muhr

Rajat Parr

Bianca Bosker

Nick Gee

OwlTail

Philip Gregan

If you know someone who would find this episode useful please share the direct link: www.interpretingwine.com/429 If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌👌 Marketing GM Charlotte Read and CEO Philip Gregan take us on a deep dive into this most successful of industry bodies. We discover the origins of the New Zealand wine industry and hear how the Sale of Liquor Act 1959 helped to lay its foundations. Before hearing about the industry pioneers and the first stirrings of international recognition for New Zealand wine and its Sauvignon Blanc in the 80s and 90s. The pair then give us an overview of the current state of New Zealand Winegrowers and how they serve their 1,400-1,500 members. Philip giving an overview of NZ Winegrowers responsibilities and Charlotte speaking to the marketing structure and specific digital initiatives she’s overseen since the start of the pandemic. New Zealand having harvested at the height of the pandemic the pair share some of the initiatives successfully employed by wineries to limit transmission. They share how the pandemic has affected consumption of New Zealand wine around the world. We close out looking ahead for the industry and upcoming digital initiatives. Episode outline: The origins of the New Zealand wine industry New Zealand Winegrowers overview  Three key marketing pillars and practical initiatives Vintage 2020 in the times of COVID The flow of NZ wines around the world Looking ahead for New Zealand Winegrowers   Sign up for the last of the New Zealand wine diaries. Organic Wine - Dispel the myths and embrace the future Lead Master - Stephen Wong MW With - David Keck MS, John Szabo MS &amp; Ronan Sayburn MS Wed, Sep 23, 2020 8:00 PM - 9:00 PM BST  https://register.gotowebinar.com/register/3020237903612787472?v=jcwgUPmpM88&amp;feature=youtu.be NZ Wine Annual Report:  https://www.nzwine.com/en/media/statistics/annual-report/ www.nzwine.com   NZW conducts a wide range of activities including: coordination of research programmes to progress the grape and wine industry; provision of a generic marketing platform for New Zealand wine makers in key markets; stewardship of “brand New Zealand wine”; provision of timely and accurate data and business information to grape growers and wine makers; and, representation of industry interests to national and local Government and in international fora.  Philip Gregan is the Chief Executive Officer of New Zealand Winegrowers, the national industry organisation that represents, researches and promotes the interests of New Zealand grape growers and wine makers. Philip has been with New Zealand Winegrowers and its predecessor, the Wine Institute of New Zealand, since starting as a Research officer in 1983. He has held the role of Chief Executive Officer since 1990. Philip has gained Bachelor of Arts and Master of Arts (Hons) degrees, majoring in Geography, from the University of Auckland.Charlotte Read has over 20 years of international sales and marketing experience; from launching new brands of NZ milk products in Singapore and Thailand to launching wine store formats in the UK, to promoting premium New Zealand (NZ) wines and building and managing their distribution is over 40 countries across Europe and Asia.  Whilst based in China, Charlotte then joined NZ Trade and Enterprise,  the NZ government’s export business development agency,  based in the NZ Embassy in Beijing.   Upon returning to NZ, Charlotte soon returned to the wine industry becoming NZ Winegrower’s GM of Marketing in late 2019.    Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: glenn@velournet.dk Guest: Philip Gregan and Charlotte Read, New Zealand Winegrowers  Date recorded: 6 September 2020 CONTACT  Instagram: https://www.interpretingwine.com/instagram Facebook: https://www.interpretingwine.com/facebook Twitter: https://www.interpretingwine.com/twitter Email: hello@interpretingwine.com

If you know someone who would find this episode useful please share the direct link: <a href="http://www.interpretingwine.com/429" rel="nofollow" target="_blank">www.interpretingwine.com/429</a> If you really found it useful please leave the episode an iTunes review on the same link. Thanks! 👌👌 Marketing GM Charlotte Read and CEO Philip Gregan take us on a deep dive into this most successful of industry bodies. We discover the origins of the New Zealand wine industry and hear how the Sale of Liquor Act 1959 helped to lay its foundations. Before hearing about the industry pioneers and the first stirrings of international recognition for New Zealand wine and its Sauvignon Blanc in the 80s and 90s. The pair then give us an overview of the current state of New Zealand Winegrowers and how they serve their 1,400-1,500 members. Philip giving an overview of NZ Winegrowers responsibilities and Charlotte speaking to the marketing structure and specific digital initiatives she’s overseen since the start of the pandemic. New Zealand having harvested at the height of the pandemic the pair share some of the initiatives successfully employed by wineries to limit transmission. They share how the pandemic has affected consumption of New Zealand wine around the world. We close out looking ahead for the industry and upcoming digital initiatives. Episode outline: The origins of the New Zealand wine industry New Zealand Winegrowers overview  Three key marketing pillars and practical initiatives Vintage 2020 in the times of COVID The flow of NZ wines around the world Looking ahead for New Zealand Winegrowers Sign up for the last of the New Zealand wine diaries. Organic Wine - Dispel the myths and embrace the future Lead Master - Stephen Wong MW With - David Keck MS, John Szabo MS &amp; Ronan Sayburn MS Wed, Sep 23, 2020 8:00 PM - 9:00 PM BST <a href="https://register.gotowebinar.com/register/3020237903612787472?v=jcwgUPmpM88&amp;feature=youtu.be" rel="nofollow" target="_blank"> https://register.gotowebinar.com/register/3020237903612787472?v=jcwgUPmpM88&amp;feature=youtu.be</a> NZ Wine Annual Report: <a href="https://www.nzwine.com/en/media/statistics/annual-report/" rel="nofollow" target="_blank"> https://www.nzwine.com/en/media/statistics/annual-report/</a> <a href="http://www.nzwine.com" rel="nofollow" target="_blank">www.nzwine.com</a> NZW conducts a wide range of activities including: coordination of research programmes to progress the grape and wine industry; provision of a generic marketing platform for New Zealand wine makers in key markets; stewardship of “brand New Zealand wine”; provision of timely and accurate data and business information to grape growers and wine makers; and, representation of industry interests to national and local Government and in international fora.  Philip Gregan is the Chief Executive Officer of New Zealand Winegrowers, the national industry organisation that represents, researches and promotes the interests of New Zealand grape growers and wine makers. Philip has been with New Zealand Winegrowers and its predecessor, the Wine Institute of New Zealand, since starting as a Research officer in 1983. He has held the role of Chief Executive Officer since 1990. Philip has gained Bachelor of Arts and Master of Arts (Hons) degrees, majoring in Geography, from the University of Auckland.Charlotte Read has over 20 years of international sales and marketing experience; from launching new brands of NZ milk products in Singapore and Thailand to launching wine store formats in the UK, to promoting premium New Zealand (NZ) wines and building and managing their distribution is over 40 countries across Europe and Asia.  Whilst based in China, Charlotte then joined NZ Trade and Enterprise,  the NZ government’s export business development agency,  based in the NZ Embassy in Beijing.   Upon returning to NZ, Charlotte soon returned to the wine industry becoming NZ Winegrower’s GM of Marketing in late 2019.  Intro and outro musicThe New Investorshttp://<a href="http://newinvestors.dk/Contact:" rel="nofollow" target="_blank">newinvestors.dk/Contact:</a> glenn@velournet.dk Guest: Philip Gregan and Charlotte Read, New Zealand Winegrowers  Date recorded: 6 September 2020 CONTACT  Instagram: <a href="https://www.interpretingwine.com/instagram" rel="nofollow" target="_blank">https://www.interpretingwine.com/instagram</a> Facebook: <a href="https://www.interpretingwine.com/facebook" rel="nofollow" target="_blank">https://www.interpretingwine.com/facebook</a> Twitter: <a href="https://www.interpretingwine.com/twitter" rel="nofollow" target="_blank">https://www.interpretingwine.com/twitter</a> Email: <a href="mailto:hello@interpretingwine.com">hello@interpretingwine.com</a>

Ep 429: Philip Gregan and Charlotte Read, New Zealand Winegrowers 

Natalie Potts

New Zealand is leader in sustainability, low alcohol wines and expressive Sauvignon Blanc, but that's not all! In today's podcast we speak with Charlotte Read, GM of Marketing, and Natalie Potts, Market Manager for Asia at New Zealand Winegrowers about the countries latest innovations. Show notes05:50 -- NZ &amp; Sustainability07:50 -- Low alcohol wines15:00 --  What are China's consumer view on sustainability17:00 -- NZ white wine's performance in China21:00 -- What are NZ Winegrowers doing in China to grow awareness in China and during COVID-19  Learn more about NZ Winegrowers through their website: https://www.nzwine.com/ Follow the latest stories at www.bottledinchina.com or check us out on insta @bottled.in.china and make sure to like and subscribe on iTunes and Spotify! 

New Zealand is leader in sustainability, low alcohol wines and expressive Sauvignon Blanc, but that's not all! In today's podcast we speak with Charlotte Read, GM of Marketing, and Natalie Potts, Market Manager for Asia at New Zealand Winegrowers about the countries latest innovations. Show notes05:50 -- NZ &amp; Sustainability07:50 -- Low alcohol wines15:00 --  What are China's consumer view on sustainability17:00 -- NZ white wine's performance in China21:00 -- What are NZ Winegrowers doing in China to grow awareness in China and during COVID-19  Learn more about <a href="https://www.nzwine.com/" rel="nofollow" target="_blank">NZ Winegrowers</a> through their website:<a href="https://www.nzwine.com/" rel="nofollow" target="_blank"> https://www.nzwine.com/ </a>Follow the latest stories at <a href="http://www.bottledinchina.com/" rel="nofollow" target="_blank">www.bottledinchina.com</a> or check us out on insta <a href="https://www.instagram.com/bottled.in.china/?hl=en" rel="nofollow" target="_blank">@bottled.in.china</a> and make sure to like and subscribe on iTunes and Spotify!

How New Zealand is Leading the Way in Wine Innovation with Charlotte Read & Natalie Potts of NZ Winegrowers