Rob Gold's guest appearances

Rob Gold

Blitzing The Trap

B2B Marketing Podcast

Agency Dealmasters podcast

Transformative Learning Experiences with Kyle Wagner

OwlTail

In an environment where the decision-making process is 350 days long, it’s more important than ever to get to grips with what your buyers actually care about. And that’s precisely what we uncover on this episode with Merkle B2B’s UK CEO, Rob Gold.He joins Deputy Editor, Lucy Gillman, for a deep dive into their research, The Superpowers Index – a survey of 3,622 B2B buyers to unearth the decision-drivers that are business critical. The pair discuss the significance of safety, why price isn’t all that, and if you want to reach your audience of tomorrow you can’t just meet expectations, but surpass them.Want to learn more from Merkle on how to win the c-suite of tomorrow? Join us at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions.Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: events.b2bmarketing.net/ignitelondon

In an environment where the decision-making process is 350 days long, it’s more important than ever to get to grips with what your buyers actually care about. And that’s precisely what we uncover on this episode with Merkle B2B’s UK CEO, Rob Gold. He joins Deputy Editor, Lucy Gillman, for a deep dive into their research, The Superpowers Index – a survey of 3,622 B2B buyers to unearth the decision-drivers that are business critical. The pair discuss the significance of safety, why price isn’t all that, and if you want to reach your audience of tomorrow you can’t just meet expectations, but surpass them. Want to learn more from Merkle on how to win the c-suite of tomorrow? Join us at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions. Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: <a href="http://events.b2bmarketing.net/ignitelondon" rel="nofollow" target="_blank">events.b2bmarketing.net/ignitelondon</a>

Episode 110: What matters most to your buyers with Rob Gold

Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients. Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty.We talk about:﻿🔸 The most pressing priorities for CMOs of the biggest B2B brands﻿🔸 Why B2B has taken so long to understand, brand is crucial﻿🔸 The most significant changes within B2B marketing﻿🔸 What diversity in the workplace means to MerkleEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients. Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty.We talk about:﻿🔸 The most pressing priorities for CMOs of the biggest B2B brands﻿🔸 Why B2B has taken so long to understand, brand is crucial﻿🔸 The most significant changes within B2B marketing﻿🔸 What diversity in the workplace means to MerkleEnjoy the conversation. Mentioned in this episode:Agency Dealmasters is brought to you by Bridge Find out more at <a href="http://Bridgegrowth.org" rel="nofollow" target="_blank">Bridgegrowth.org</a> or get in touch by emailing nathan@bridgegrowth.org

Rob Gold on the next frontier of B2B marketing

As the invasion of 🇺🇦 Ukraine intensifies, how might we use the same process to empower our students as global citizens, critical thinkers and problem-solvers?  Yesterday, I had the great privilege of chatting with Robert Gold, the Model United Nations Coordinator at the International School of Kuala Lumpur on how to start the discussion in our classrooms. Through the interview we learn how to:  Help students understand the complexities of the conflict Seamlessly weave together history, geography, and language topics found in our curriculum Help students differentiate between 'real' and 'fake' news  Organize our own Model United Nations conference with little to no experience Motivate students to give up entire weekends to the process of diplomacy  Connect with Rob: rgold@iskl.edu.my MUN Free Resources: https://bit.ly/35ulpgz Additional Ideas for Discussion: https://transformschool.com/category/blog/mun/ 

As the invasion of 🇺🇦 Ukraine intensifies, how might we use the same process to empower our students as global citizens, critical thinkers and problem-solvers? Yesterday, I had the great privilege of chatting with Robert Gold, the Model United Nations Coordinator at the International School of Kuala Lumpur on how to start the discussion in our classrooms. Through the interview we learn how to: <ol> <li>Help students understand the complexities of the conflict</li> <li>Seamlessly weave together history, geography, and language topics found in our curriculum</li> <li>Help students differentiate between 'real' and 'fake' news </li> <li>Organize our own Model United Nations conference with little to no experience</li> <li>Motivate students to give up entire weekends to the process of diplomacy</li> </ol> Connect with Rob: rgold@iskl.edu.my MUN Free Resources: <a href="https://bit.ly/35ulpgz" rel="noopener nofollow" target="_blank">https://bit.ly/35ulpgz</a> Additional Ideas for Discussion: <a href="https://transformschool.com/category/blog/mun/" rel="nofollow" target="_blank">https://transformschool.com/category/blog/mun/</a>