Alex Coulson's guest appearances

Alex Coulson

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

The Digital Sport Insider

Michael Broughton

Sean Callanan

Richard Ayers

Jeramie McPeek

Lindsey Boggs

Chris Yates

Jack Vincent

Greg Esposito

Richard Irwin

Kait Borsay

Jason Velez

Andy Dolich

David Crawford

Andrew Zimbalist

Jamie Nelson

OwlTail

In this week's show I chat with Alex Coulson, a friend from when we both worked on the Snooker World Championships 10 years ago. He is now Executive Director at Sports Industry Group - a company who are best known for running the BT Sports Industry Awards and the recently set up NextGen Series. We talk about how the NextGen idea came about and the taking of this and making it into a reality. Plus how the BTSIA, now in its 16th year, has become the leading awards and what it means to the industry.  We also talk about what makes a leader and how Alex himself has changed in the 2+ years he's been at the helm at SIG. It's a really interesting conversation and some top insights from Alex about the industry he's clearly so passionate about. The BT Sport Industry Awards take place on Thursday 27th April at Battersea Evolution.  And you can find Alex on LinkedIn and on @Alex_Coulson. If you enjoy this podcast please leave a rating/review and take a look at the 42 previous interviews we've recorded since last summer. @DanielMcLaren@DigitalSportUK 

In this week's show I chat with Alex Coulson, a friend from when we both worked on the Snooker World Championships 10 years ago. He is now Executive Director at Sports Industry Group - a company who are best known for running the BT Sports Industry Awards and the recently set up NextGen Series. We talk about how the NextGen idea came about and the taking of this and making it into a reality. Plus how the BTSIA, now in its 16th year, has become the leading awards and what it means to the industry. We also talk about what makes a leader and how Alex himself has changed in the 2+ years he's been at the helm at SIG. It's a really interesting conversation and some top insights from Alex about the industry he's clearly so passionate about. The BT Sport Industry Awards take place on Thursday 27th April at Battersea Evolution. And you can find Alex on LinkedIn and on @Alex_Coulson. If you enjoy this podcast please leave a rating/review and take a look at the 42 previous interviews we've recorded since last summer. @DanielMcLaren @DigitalSportUK

43: Alex Coulson, Executive Director, Sport Industry Group at Benchmark Sport

Alex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport Industry Group, Coulson oversees SportIndustry.biz, a website dedicated to ensuring that the conversation of sports business education moves forward. Coulson discusses some of the pitfalls of sponsorship, as well as how athletes becoming brands may eliminate their motivation to be politically active publicly. Twitter: @Alex_Coulson

Alex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport Industry Group, Coulson oversees <a href="http://SportIndustry.biz" rel="nofollow" target="_blank">SportIndustry.biz</a>, a website dedicated to ensuring that the conversation of sports business education moves forward. Coulson discusses some of the pitfalls of sponsorship, as well as how athletes becoming brands may eliminate their motivation to be politically active publicly. Twitter: @Alex_Coulson

Ep. 760 - Alex Coulson (Exec Dir, Sport Industry Group)