Jordan Rost's guest appearances

Jordan Rost

Marketing Today with Alan Hart

Marketing Trends

Screen Wars Thought Leader Interviews by Cross Screen Media

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In the relationship between people and technology, which side is really transforming the other? It is a question that Jordan Rost, Head of Ad Marketing at the streaming provider Roku, Inc., has been exploring throughout his career. Tune in to hear Jordan’s thoughts on how marketers are adapting to new technologies in the TV space and why some traditional TV advertising practices have remained relevant during the streaming revolution.Tune in to learn:Jordan’s thoughts on the modern day marketing leader (06:10) How TV marketing has adapted to the streaming world (10:40)Jordan’s take on the state of marketing and advertising (25:20) What is the future of TV (41:45)Mentions:“WPP partners with Epic Games to boost metaverse offering” (Marketing Dive article, 05/05/22)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

In the relationship between people and technology, which side is really transforming the other? It is a question that <a href="https://www.linkedin.com/in/jordanrost/" rel="nofollow" target="_blank">Jordan Rost</a>, Head of Ad Marketing at the streaming provider <a href="https://www.roku.com/" rel="nofollow" target="_blank">Roku, Inc.</a>, has been exploring throughout his career. Tune in to hear Jordan’s thoughts on how marketers are adapting to new technologies in the TV space and why some traditional TV advertising practices have remained relevant during the streaming revolution.Tune in to learn:<ul><li>Jordan’s thoughts on the modern day marketing leader (06:10) </li><li>How TV marketing has adapted to the streaming world (10:40)</li><li>Jordan’s take on the state of marketing and advertising (25:20) </li><li>What is the future of TV (41:45)</li></ul>Mentions:<ul><li><a href="https://www.marketingdive.com/news/wpp-epic-games-metaverse-fortnite/623260/#:~:text=The%20partnership%20between%20WPP%20and,attention%20of%20the%20marketing%20world." rel="nofollow" target="_blank">“WPP partners with Epic Games to boost metaverse offering”</a> (Marketing Dive article, 05/05/22)</li></ul>Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at <a href="https://sforce.co/MarketingMoments" rel="nofollow" target="_blank">https://sforce.co/MarketingMoments</a>

Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.

As the Head of Ad Marketing at Roku, Jordan Rost helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture.On the show today, Alan and Jordan discuss why buyers should prioritize streaming in their ad strategy, and why Roku expects this year to be the first truly streaming-first Upfront. They also dive into the ways media is changing and how to tailor ad experiences to your audience.Listen in to learn more.In this episode, you'll learn:How to achieve brand impact and measurability with streaming adsThe future of UpfrontsWays to tailor experiences to your audienceKey Highlights[02:30] Jordan's guiding principle on his journey to Roku[04:30] Orienting to consumers' perspectives[08:30] Opportunities for performance marketing on streaming platforms[14:30] The future of Upfronts[17:00] Delivering better audience experiences[21:00] Incorporating brand stories in streaming naturally[23:30] Experiences that define Jordan[24:30] Jordan's advice for his younger self[25:30] What marketers should be learning more about[30:30] The biggest opportunity for marketers todayResources Mentioned:RokuJordan RostNielsenPrevious stops in career: Google, Nielsen, Adaptly, AccentureRoku UpfrontsPrevious episode with Sweta Patel at RokuFollow the podcast:Listen in iTunes (link: http://apple.co/2dbdAhV)Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)Listen in Spotify (Link: http://spoti.fi/2mCUGnC)Connect with the Guest:https://www.linkedin.com/in/jordanrost/https://twitter.com/jordanrosthttps://twitter.com/rokuConnect with Marketing Today and Alan Hart:http://twitter.com/abharthttps://www.linkedin.com/in/alanharthttp://twitter.com/themktgtodayhttps://www.facebook.com/themktgtoday/https://www.linkedin.com/company/marketing-today-with-alan-hart/Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

As the Head of Ad Marketing at <a href="https://www.linkedin.com/in/jordanrost/" rel="nofollow" target="_blank">Roku</a>, <a href="https://www.linkedin.com/in/jordanrost/" rel="nofollow" target="_blank">Jordan Rost</a> helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture.On the show today, Alan and Jordan discuss why buyers should prioritize streaming in their ad strategy, and why Roku expects this year to be the first truly streaming-first Upfront. They also dive into the ways media is changing and how to tailor ad experiences to your audience.Listen in to learn more.In this episode, you'll learn:<ul><li>How to achieve brand impact and measurability with streaming ads</li><li>The future of Upfronts</li><li>Ways to tailor experiences to your audience</li></ul>Key Highlights<ul><li>[02:30] Jordan's guiding principle on his journey to Roku</li><li>[04:30] Orienting to consumers' perspectives</li><li>[08:30] Opportunities for performance marketing on streaming platforms</li><li>[14:30] The future of Upfronts</li><li>[17:00] Delivering better audience experiences</li><li>[21:00] Incorporating brand stories in streaming naturally</li><li>[23:30] Experiences that define Jordan</li><li>[24:30] Jordan's advice for his younger self</li><li>[25:30] What marketers should be learning more about</li><li>[30:30] The biggest opportunity for marketers today</li></ul>Resources Mentioned:<ul><li><a href="https://www.roku.com/" rel="nofollow" target="_blank">Roku</a></li><li><a href="https://www.linkedin.com/in/jordanrost/" rel="nofollow" target="_blank">Jordan Rost</a></li><li><a href="https://global.nielsen.com/" rel="nofollow" target="_blank">Nielsen</a></li><li>Previous stops in career: Google, Nielsen, Adaptly, Accenture</li><li><a href="https://www.thedrum.com/news/2022/04/11/roku-declares-2022-the-first-true-streaming-upfronts-it-makes-debut" rel="nofollow" target="_blank">Roku Upfronts</a></li><li><a href="https://www.marketingtodaypodcast.com/277-becoming-technology-forward-and-data-reliant-with-rokus-sweta-patel/" rel="nofollow" target="_blank">Previous episode with Sweta Patel at Roku</a></li></ul>Follow the podcast:<ul><li><a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">Listen in iTunes</a> (link: <a href="http://apple.co/2dbdAhV" rel="nofollow" target="_blank">http://apple.co/2dbdAhV</a>)</li><li><a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">Listen in Google Podcasts</a> (link: <a href="http://bit.ly/2Rc2kVa" rel="nofollow" target="_blank">http://bit.ly/2Rc2kVa</a>)</li><li><a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">Listen in Spotify</a> (Link: <a href="http://spoti.fi/2mCUGnC" rel="nofollow" target="_blank">http://spoti.fi/2mCUGnC</a>)</li></ul>Connect with the Guest:<ul><li><a href="https://www.linkedin.com/in/jordanrost/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jordanrost/</a></li><li><a href="https://twitter.com/jordanrost" rel="nofollow" target="_blank">https://twitter.com/jordanrost</a></li><li><a href="https://twitter.com/roku" rel="nofollow" target="_blank">https://twitter.com/roku</a></li></ul>Connect with Marketing Today and Alan Hart:<ul><li><a href="http://twitter.com/abhart" rel="nofollow" target="_blank">http://twitter.com/abhart</a></li><li><a href="https://www.linkedin.com/in/alanhart" rel="nofollow" target="_blank">https://www.linkedin.com/in/alanhart</a></li><li><a href="http://twitter.com/themktgtoday" rel="nofollow" target="_blank">http://twitter.com/themktgtoday</a></li><li><a href="https://www.facebook.com/themktgtoday/" rel="nofollow" target="_blank">https://www.facebook.com/themktgtoday/</a></li><li><a href="https://www.linkedin.com/company/marketing-today-with-alan-hart/" rel="nofollow" target="_blank">https://www.linkedin.com/company/marketing-today-with-alan-hart/</a></li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

309: The Power of Streaming Ads with Roku’s Jordan Rost

Jordan Rost, Roku’s Head of Ad Marketing, joins Cross Screen Media CEO Michael Beach to share his perspective on video ad planning strategies while making user experiences seamless across multiple screens, in our latest Screen Wars Thought Leader Interview.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Jordan Rost, Roku’s Head of Ad Marketing, joins Cross Screen Media CEO Michael Beach to share his perspective on video ad planning strategies while making user experiences seamless across multiple screens, in our latest Screen Wars Thought Leader Interview. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: <a href="https://content.crossscreen.media/sots-newsletter-signup" rel="nofollow" target="_blank">https://content.crossscreen.media/sots-newsletter-signup</a>