Annie Wissner's guest appearances

Annie Wissner

Integrate & Ignite | Marketing Insights to Inspire

The Copernican Shift

Ryan Green

Karen Briscoe

Hillary Clinton

Rick Wright

Tom Peters

Drew McLellan

Bedros Keuilian

Tom Schwab

Scott Baker

Julie Broad

Jeff Coyle

Ari Meisel

Sarah Brown

Doug Parker

Ryan Bonnici

OwlTail

Annie Wissner CMO

The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate &amp; Ignite Marketing Podcast.

The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate &amp; Ignite Marketing Podcast.

Episode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir

Do you understand the product or service you’re selling? I mean, really understand it? I’m often surprised by the number of marketers who have never actually used the product they’re marketing — maybe have never talked with anyone who has.  Annie Wissner, CMO at Whispir, leads by example to make sure the Whispir marketing team knows the product inside and out. This knowledge generates excitement, enables the team to truly add value for their customers, and is a perfect example of transformation in action. You can follow Annie on LinkedIn.

Do you understand the product or service you’re selling? I mean, really understand it? I’m often surprised by the number of marketers who have never actually used the product they’re marketing — maybe have never talked with anyone who has.  Annie Wissner, CMO at Whispir, leads by example to make sure the Whispir marketing team knows the product inside and out. This knowledge generates excitement, enables the team to truly add value for their customers, and is a perfect example of transformation in action. You can follow <a href="https://www.linkedin.com/in/anniewissner/" rel="nofollow" target="_blank">Annie on LinkedIn</a>.

How to Be the Best Representative of Your Own Product, with Annie Wissner

“Taking a ‘spray and pray’ approach puts you in danger of, at best, being ignored by the wrong people, and at worse, the right people opt out.”   Annie Wissner runs marketing for Hexagon Mining, where she has helped transform the business into the first enterprise solution for mines. She has 20+ years in the B2B technology industry, and is a high-energy maximizer with certified project management skills. Both deadline and metric driven, Annie holds herself and her team accountable for delivering results that impact the bottom line. She proudly stands at the forefront as the lines between marketing, sales, and IT disappear and is guiding her team to take the lead in process and technology decisions for the business.  Listen And Learn:  Her strategies for communicating and engaging with multiple audiences. How she listens to her customers and focuses on their buying journey. Ways to approach A/B testing that are not expensive or time consuming. The importance of developing personas of your ideal customers. Creating relevant and timely content.    TO FIND ANNIE WISSNER ON LINKEDIN, CLICK HERE. TO LEARN MORE ABOUT HEXAGON MINING, CLICK HERE.

“Taking a ‘spray and pray’ approach puts you in danger of, at best, being ignored by the wrong people, and at worse, the right people opt out.” Annie Wissner runs marketing for Hexagon Mining, where she has helped transform the business into the first enterprise solution for mines. She has 20+ years in the B2B technology industry, and is a high-energy maximizer with certified project management skills. Both deadline and metric driven, Annie holds herself and her team accountable for delivering results that impact the bottom line. She proudly stands at the forefront as the lines between marketing, sales, and IT disappear and is guiding her team to take the lead in process and technology decisions for the business. Listen And Learn: <ul> <li>Her strategies for communicating and engaging with multiple audiences.</li> <li>How she listens to her customers and focuses on their buying journey.</li> <li>Ways to approach A/B testing that are not expensive or time consuming.</li> <li>The importance of developing personas of your ideal customers.</li> <li>Creating relevant and timely content.</li> </ul> <a href="https://www.linkedin.com/in/anniewissner/" rel="noopener noreferrer nofollow" target="_blank">TO FIND ANNIE WISSNER ON LINKEDIN, CLICK HERE.</a> <a href="https://hexagonmining.com/" rel="noopener noreferrer nofollow" target="_blank">TO LEARN MORE ABOUT HEXAGON MINING, CLICK HERE.</a>

Episode 191: Defining KPIs and Strategic Targeting of Ideal Customers with Annie Wissner of Hexagon Mining.