Ian Servin's guest appearances

Ian Servin

Double Your Freelancing Podcast

Super Secret Filmcast

Spokes - The red Bicycle Media Podcast

Paul Kortman

Gabi Logan

Brian Casel

Nick Disabato

Rob Walling

Jane Portman

Todd Tresidder

Paul Jarvis

Jonathan Stark

Meryl Johnston

Liston Witherill

Philip Morgan

Joanna Wiebe

Michael Port

Mandi Ellefson

OwlTail

Brightcove Play Conference (Boston, MA - May 18-20, 2020) - Registration: Click HerePreviewMany film companies strive to improve their marketing videos for clients, but how do you maintain that success when corporations are starting to produce more content in-house? Ian Servin leads the video team for the video cloud service provider, Brightcove. He also coaches and consults creatives in growing their businesses. In this episode, James talks with Ian about how film companies, like ours, can improve and get over slumps by creating more content and how consistency matters. We also go over the pros and cons of social media marketing.Talking Points-How more affordable products led to more competition for work-Keeping positivity up in slow times-Why “Hard Work Pays Off”-The rise of companies hiring their own film teams-Social media presence of marketing films-How production companies can find their identity-Why hiring your friend COULD not be a bad thing-Livecast technology-Brightcove Play conference-Building your story around your format-Making your small-scale project compelling-Balancing your film career with personal lifeSocial MediaWebsite: ianservin.comIG: ianservinTwitter: @iservinBrightcove

Brightcove Play Conference (Boston, MA - May 18-20, 2020) - Registration: <a href="https://play.brightcove.com/2020/begin" rel="nofollow" target="_blank">Click Here</a>PreviewMany film companies strive to improve their marketing videos for clients, but how do you maintain that success when corporations are starting to produce more content in-house? Ian Servin leads the video team for the video cloud service provider, Brightcove. He also coaches and consults creatives in growing their businesses. In this episode, James talks with Ian about how film companies, like ours, can improve and get over slumps by creating more content and how consistency matters. We also go over the pros and cons of social media marketing.Talking Points-How more affordable products led to more competition for work-Keeping positivity up in slow times-Why “Hard Work Pays Off”-The rise of companies hiring their own film teams-Social media presence of marketing films-How production companies can find their identity-Why hiring your friend COULD not be a bad thing-Livecast technology-Brightcove Play conference-Building your story around your format-Making your small-scale project compelling-Balancing your film career with personal lifeSocial MediaWebsite: <a href="http://ianservin.com" rel="nofollow" target="_blank">ianservin.com</a>IG: <a href="https://www.instagram.com/ianservin/" rel="nofollow" target="_blank">ianservin</a>Twitter: <a href="https://twitter.com/iservin" rel="nofollow" target="_blank">@iservin</a><a href="https://www.brightcove.com/en/" rel="nofollow" target="_blank">Brightcove</a>

Episode #005 - Ian Servin

Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing. My guest today is Ian Servin of Animus Studios, which is a production company that makes videos. Animus has a higher-level, holistic approach of using videos to provide a solution to clients. It focuses on content creation and plans that involve sharing that content and measuring results. Today’s topics include:  Be willing to pay more to reach your end goals with videos for your business Disconnect between sales and production regarding goals and purpose of videos; make the product on the backend aligned with the expectation on the frontend Add intentionality, process, and formalization to deliver in a package that feels like a real product and offering Animus reaches    out to new customers or customers contact them with a video need;    Animus guides new customers through big picture marketing and setting    expectations Onboarding and roadmapping is tailored around video and includes initial question asking and information gathering; never deliver a proposal that is a surprise Animus financially qualifies a client and works with them on a small scale to funnel them into the onboarding package; doesn’t want to waste its or a client’s time and money Discover how to make better content strategically; take ideas to helps customer develop a creative story and think outside of the box to make sales Generate sales and leads through email generation, boots on the ground work at events, and building a content marketing campaign  Resources and links:  Animus Studios Videostrategy.org 

Learn how to take awesome conversations and translate them into increased scope of works to grow your business with heightened capabilities around marketing. Think about the impact, not just the deliverable. Paint a complete picture of marketing. My guest today is Ian Servin of Animus Studios, which is a production company that makes videos. Animus has a higher-level, holistic approach of using videos to provide a solution to clients. It focuses on content creation and plans that involve sharing that content and measuring results. Today’s topics include: <ul> <li>Be willing to pay more to reach your end goals with videos for your business</li> <li>Disconnect between sales and production regarding goals and purpose of videos; make the product on the backend aligned with the expectation on the frontend</li> <li>Add intentionality, process, and formalization to deliver in a package that feels like a real product and offering</li> <li>Animus reaches out to new customers or customers contact them with a video need; Animus guides new customers through big picture marketing and setting expectations</li> <li>Onboarding and roadmapping is tailored around video and includes initial question asking and information gathering; never deliver a proposal that is a surprise</li> <li>Animus financially qualifies a client and works with them on a small scale to funnel them into the onboarding package; doesn’t want to waste its or a client’s time and money</li> <li>Discover how to make better content strategically; take ideas to helps customer develop a creative story and think outside of the box to make sales</li> <li>Generate sales and leads through email generation, boots on the ground work at events, and building a content marketing campaign</li> </ul> Resources and links: <ul> <li><a href="http://www.animusstudios.com/" rel="nofollow" target="_blank">Animus Studios</a></li> <li><a href="https://videostrategy.org/" rel="nofollow" target="_blank">Videostrategy.org</a></li> </ul>

S03 Episode 4: Onboarding and Roadmapping Tailored Around Video with Ian Servin