Jordan Bitterman's guest appearances

Jordan Bitterman

AdExchanger

Be Real Show

Business of Tech

Bill Durrant

Lauren Wetzel

Megan Clarken

Henry Daas

Janel Dyan

Steven Tersigni

Lloyd Yip

Pam Christian

Eric Franchi

Jeremy Hlavacek

Jayne Peressini

Lisa Utzschneider

Abhay Singhal

Josh Palau

Tal Chalozin

OwlTail

Senior marketing and media professional, well-regarded as a strategist, operator and tireless &amp; compassionate leader of people. Expert at the intersection of brand, media and technology.  INNOVATOR - Created first-ever live streaming concert series (2010) - Co-creator of the Digital Content NewFronts (2008) - Early leader in digital, social, content and mobile (starting in 1998)  STORYTELLER - Repositioned TripleLift as it emerged into a scaled, tier-one programmatic exchange (2020) - Authored/deployed integration story for The Weather Company joining the Watson portfolio (2017) - Developed &amp; implemented global positioning for Mindshare (2013) - Presented (2014) and Produced (2011, 2014, 2015) seminars at Cannes Festival of Creativity - Frequent presenter on topics across the digital spectrum  LEADER - In Industry: Adweek Most Admired Media Executives (2015), Co-Chair of IAB AI Committee (2017) - With Clients: long-standing relationships with many Fortune 500 brands - Within company: member of 8-person TripleLift Executive team - Of People: history of guidance, mentorship and partnership  CONNECTOR - Facile in connecting ideas, people and companies to drive success - On-going advisor to emerging technology companies  BUSINESS DRIVER - Initiatives central to revenue growth - Former Board of Directors: Bitly - Seed investor in iSport360 (www.isport360.com)

Senior marketing and media professional, well-regarded as a strategist, operator and tireless &amp; compassionate leader of people. Expert at the intersection of brand, media and technology. INNOVATOR - Created first-ever live streaming concert series (2010) - Co-creator of the Digital Content NewFronts (2008) - Early leader in digital, social, content and mobile (starting in 1998) STORYTELLER - Repositioned TripleLift as it emerged into a scaled, tier-one programmatic exchange (2020) - Authored/deployed integration story for The Weather Company joining the Watson portfolio (2017) - Developed &amp; implemented global positioning for Mindshare (2013) - Presented (2014) and Produced (2011, 2014, 2015) seminars at Cannes Festival of Creativity - Frequent presenter on topics across the digital spectrum LEADER - In Industry: Adweek Most Admired Media Executives (2015), Co-Chair of IAB AI Committee (2017) - With Clients: long-standing relationships with many Fortune 500 brands - Within company: member of 8-person TripleLift Executive team - Of People: history of guidance, mentorship and partnership CONNECTOR - Facile in connecting ideas, people and companies to drive success - On-going advisor to emerging technology companies BUSINESS DRIVER - Initiatives central to revenue growth - Former Board of Directors: Bitly - Seed investor in iSport360 (<a href="http://www.isport360.com" rel="nofollow" target="_blank">www.isport360.com</a>)

#349 - Jordan Bitterman gets REAL about the TripleLift 

An interview with Jordan Bitterman, CMO for TripleLift, about misinformation in the digital space. What is his premise on how to take on misinformation How does the incentive matter? Is there an actual long term price? Is there data here? Buyers need to take what action? How does this impact SMB companies? What do you advise to buyers to make sure they don’t back misinformation? What would Jordan change about the industry?  About Jordan: Jordan is a 25-year veteran of the advertising industry. The majority of his career has been spent at advertising agencies, including those who have been – and continue to be – TripleLift clients. At Digitas, Jordan was Senior Vice President of Media for North America. While there, he created the industry’s NewFronts and created the first ever live-streamed concert series: Unstaged by American Express. Jordan left agencies behind to become Chief Marketing Officer of The Weather Channel (B2C) and The Weather Company (B2B), both part of IBM. While there, he oversaw the launch of a new ad industry facing brand named “Watson Advertising.” Jordan lives on the Upper West Side with his wife and 13 year-old son, loves to travel, ski, tweet and follow the New York Mets (and the Giants when they’re good). Pre-Covid, one of his favorite past times was following along his favorite artist, Bruce Springsteen.    Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://shop.spreadshirt.com/mspradio Follow us on: Facebook: https://www.facebook.com/mspradionews/ Twitter: https://twitter.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ LinkedIn: https://www.linkedin.com/company/28908079/ Subscribe and click the notification bell to get all the latest videos.

An interview with Jordan Bitterman, CMO for TripleLift, about misinformation in the digital space. What is his premise on how to take on misinformation How does the incentive matter? Is there an actual long term price? Is there data here? Buyers need to take what action? How does this impact SMB companies? What do you advise to buyers to make sure they don’t back misinformation? What would Jordan change about the industry? About Jordan: Jordan is a 25-year veteran of the advertising industry. The majority of his career has been spent at advertising agencies, including those who have been – and continue to be – TripleLift clients. At Digitas, Jordan was Senior Vice President of Media for North America. While there, he created the industry’s NewFronts and created the first ever live-streamed concert series: Unstaged by American Express. Jordan left agencies behind to become Chief Marketing Officer of The Weather Channel (B2C) and The Weather Company (B2B), both part of IBM. While there, he oversaw the launch of a new ad industry facing brand named “Watson Advertising.” Jordan lives on the Upper West Side with his wife and 13 year-old son, loves to travel, ski, tweet and follow the New York Mets (and the Giants when they’re good). Pre-Covid, one of his favorite past times was following along his favorite artist, Bruce Springsteen. Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/ Support the show on Patreon: <a href="https://patreon.com/mspradio/" rel="nofollow" target="_blank">https://patreon.com/mspradio/</a> Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit <a href="https://shop.spreadshirt.com/mspradio" rel="nofollow" target="_blank">https://shop.spreadshirt.com/mspradio</a> Follow us on: Facebook: <a href="https://www.facebook.com/mspradionews/" rel="nofollow" target="_blank">https://www.facebook.com/mspradionews/</a> Twitter: <a href="https://twitter.com/mspradionews/" rel="nofollow" target="_blank">https://twitter.com/mspradionews/</a> Instagram: <a href="https://www.instagram.com/mspradio/" rel="nofollow" target="_blank">https://www.instagram.com/mspradio/</a> LinkedIn: <a href="https://www.linkedin.com/company/28908079/" rel="nofollow" target="_blank">https://www.linkedin.com/company/28908079/</a> Subscribe and click the notification bell to get all the latest videos.

Pushing back on misinformation: an interview with Jordan Bitterman

TripleLift CMO Jordan Bitterman chats about making a name for yourself in different types of companies (he's worked at a digital agency, a media agency, IBM and now an ad tech startup), the future of video and TV, the recent spate of ad tech layoffs and the responsibility advertisers have to journalism.

TripleLift CMO Jordan Bitterman chats about making a name for yourself in different types of companies (he's worked at a digital agency, a media agency, IBM and now an ad tech startup), the future of video and TV, the recent spate of ad tech layoffs and the responsibility advertisers have to journalism.

Social Distancing With Friends: Jordan Bitterman