Tulip Media's guest appearances

Tulip Media

Inbound Success Podcast

Inbound Back Office

Brand Retro with Cyberdogz

OwlTail

Andy Buyting

Marketers often get caught in the numbers game of website visits, social media likes, and follows but forget what the reason for all of that is. If the phone isn't ringing, or the contact forms are getting filled out, none of those other measurements actually matter. True effectiveness in marketing has to be measured against the overall goals of the business. If the two are not aligned, your marketing is essentially spinning its wheels, doing marketing work but not actually moving the business forward.On our podcast today, Andy Buyting from Tulip Media Group talks about tactics every agency owner and marketing coordinator need to get measurable results in an easy and effective way.

Marketers often get caught in the numbers game of website visits, social media likes, and follows but forget what the reason for all of that is. If the phone isn't ringing, or the contact forms are getting filled out, none of those other measurements actually matter. True effectiveness in marketing has to be measured against the overall goals of the business. If the two are not aligned, your marketing is essentially spinning its wheels, doing marketing work but not actually moving the business forward. On our podcast today, Andy Buyting from Tulip Media Group talks about tactics every agency owner and marketing coordinator need to get measurable results in an easy and effective way.

E269 - Tactics Every Agency Owner and Marketing Coordinator Need to Get Measurable Results (Andy Buyting - Tulip Media Group)

How did Tulip Media Group lower its customer acquisition cost (CAC) by 10X, from $40,000 to $4,000, in a matter of weeks? As a Storybrand certified agency, it was all about taking their own medicine. They started by interviewing their customers to determine their ideal customer profile, along with their pain points and the keywords that they would need to focus on to reach them. What they uncovered in those interviews led to a shift in the company’s messaging away from what they do and instead, towards the problems they solve, and away from a strategy focused on events and SEO to one heavily focused on pay per click advertising. They rolled the new messaging out on their website and in their Google ads and within a week, saw a massive improvement in inbound lead flow at a much lower cost. And they have since applied that same framework to get similar results for clients. Want to learn more about how they did it? Get the details on all of this, and more, in this week’s episode.

How did Tulip Media Group lower its customer acquisition cost (CAC) by 10X, from $40,000 to $4,000, in a matter of weeks? As a Storybrand certified agency, it was all about taking their own medicine. They started by interviewing their customers to determine their ideal customer profile, along with their pain points and the keywords that they would need to focus on to reach them. What they uncovered in those interviews led to a shift in the company’s messaging away from what they do and instead, towards the problems they solve, and away from a strategy focused on events and SEO to one heavily focused on pay per click advertising. They rolled the new messaging out on their website and in their Google ads and within a week, saw a massive improvement in inbound lead flow at a much lower cost. And they have since applied that same framework to get similar results for clients. Want to learn more about how they did it? Get the details on all of this, and more, in this week’s episode.

Ep. 248: How Tulip Media lowered CAC by 10x with Storybrand messaging

Jessica Embree

Mike welcomes lifelong entrepreneur, international bestseller, StoryBrand Guide, marketing expert, AND creative director for Tulip Media Group, Jessica Embree! Mike and Jessica talk about the challenges of marketing, the transition from print to digital, and how making an intentional shift can make a HUGE impact on your business.  Highlights  How Jessica’s creative path took her where she is today What she’s dealing with and what is her focus now The role of StoryBrand in branding The secret sauce: How she translates the process from herself and the company down to their customers What her focus and strengths are The benefits and advantages of using print marketing Why you should look at the metrics The book Double Sales / Zero Salespeople What the difference between a blog series and a book is How writing a book changed her role and experience   Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com Connect with Jessica Embree http://tulipmediagroup.com/ https://ca.linkedin.com/in/jessicaembree  Double Sales / Zero Salespeople Book  

Mike welcomes lifelong entrepreneur, international bestseller, StoryBrand Guide, marketing expert, AND creative director for Tulip Media Group, Jessica Embree! Mike and Jessica talk about the challenges of marketing, the transition from print to digital, and how making an intentional shift can make a HUGE impact on your business. Highlights <ul> <li>How Jessica’s creative path took her where she is today</li> <li>What she’s dealing with and what is her focus now</li> <li>The role of StoryBrand in branding</li> <li>The secret sauce: How she translates the process from herself and the company down to their customers</li> <li>What her focus and strengths are</li> <li>The benefits and advantages of using print marketing</li> <li>Why you should look at the metrics</li> <li>The book Double Sales / Zero Salespeople</li> <li>What the difference between a blog series and a book is</li> <li>How writing a book changed her role and experience Episode Resources</li> <li>Connect with Mike Brevik:</li> <li><a href="http://www.cyberdogzmarketing.com/" rel="nofollow" target="_blank">http://www.cyberdogzmarketing.com/</a></li> <li><a href="mailto:mike@cyberdogzmarketing.com">mike@cyberdogzmarketing.com</a></li> <li>Connect with Jessica Embree</li> <li><a href="http://tulipmediagroup.com/" rel="nofollow" target="_blank">http://tulipmediagroup.com/</a></li> <li><a href="https://ca.linkedin.com/in/jessicaembree" rel="nofollow" target="_blank">https://ca.linkedin.com/in/jessicaembree</a></li> <li><a href="https://www.amazon.com/Double-Sales-Zero-Salespeople-Development-ebook/dp/B092FNH1HZ" rel="nofollow" target="_blank"> Double Sales / Zero Salespeople Book </a></li> </ul>