Laura Kinniburgh's guest appearances

Laura Kinniburgh

Water & Music

David Turner

Madame Gandhi

Garrison Snell

Sammy Andrews

Mike Warner

Wyatt Jenkins

Alex Mitchell

Amit Gurbaxani

Dan Runcie

Alex Bonavia

Eugene Kan

Charis Poon

Ben Gross

OwlTail

INTRO/OUTRO MUSIC:WYL &amp; Wun Two - "Kübla"Spotify | SoundCloud | BandcampFEATURED GUESTS:Ben Gross — Chief Strategy Officer, GeniusLaura Kinniburgh — Head of Music Licensing, GeniusSHOW NOTES:[2:34] Interview begins[2:52] Overview of Genius' relations with publishers, songwriters and other players in the music industry[5:45] Overview of Laura's background in music licensing and current role at Genius[6:53] Types of licenses involved in Genius' online video series[7:23] Relationship between Genius' industry relationships and the site's user-generated content As a senior in college, I made the Genius profile for the rapper Rekstizzy, which he got verified after the fact! Genius did not enable transcription IQ until 2017. [10:06] How Genius approaches sharing advertising revenue with rights holders—including emerging artists without publishing representation or support[12:21] Overview of Genius' partnerships and integrations with Spotify, Apple Music and YouTube Spotify's Behind the Lyrics integration launched in January 2016. Apple Music launched its own in-service Genius integration in October 2018. YouTube and Genius briefly tested a Song Stories feature in 2018. [15:05] Genius' role as an advocate for publishers in their deals with streaming companies[17:02] Impact of lyric integrations on lean-forward engagement and differentiation on streaming services[21:16] Role of lyrics in voice search Amazon's Alexa devices enable lyric requests. Google Home launched a Genius integration in January 2017. [24:40] Laura's role in educating up-and-coming and unsigned artists about how publishing and performance royalties work[25:21] How Genius' "Verified" videos provide a source of publishing income for artists[26:18] Whether Laura's job in music licensing has gotten easier or harder over time as technology has advanced[27:36] New and unconventional forms of music and lyrics licensingGenius had to sign an "industrial license" for displaying lyrics from The Notorious B.I.G. at its Lyrics to Life event, hosted in partnership with Dropbox .[31:00] Why music scares brands from a licensing perspective, and how companies like Genius are trying to help[33:08] How users can experience lyrics as the first point of music discovery[35:34] How you don't have to be interviewed in a "Verified" video to get paid by the seriesAriana Grande gets paid publishing income for every view of the Genius Verified video for "Monopoly," which features Victoria Monét.[36:45] How Genius recently reconfigured its approach to music licensing—in part because of Laura's background on The Tonight Show[38:03] What tools and resources Laura uses to help streamline her licensing process[39:45] The massive metadata problem for artists and how, if at all, Genius can help outGenius often gets requests from publishers for lyrics data, instead of the other way around! [44:23] Overrated/Underrated segment begins[44:35] The ongoing wave of vague copyright infringement lawsuits from songwriters, in the wake of the "Blurred Lines" case Earlier this month, Chilean singer Jaime Ciero dropped his 2017 lawsuit against the Walt Disney Company, songwriters Kristen Anderson-Lopez and Robert Lopez, and performers Demi Lovato and Idina Menzel that claimed "Let It Go" infringed on Ciero's own composition. In June 2018, Bebe Rexha belatedly gave Shelly Peiken a songwriting credit on the former's song "I'm A Mess," because of a suspected interpolation. [48:05] Mariah Carey is an underrated songwriterGenius honored Carey at their flagship "Levels" event in November 2018, and Carey did get nominated for the Songwriters Hall of Fame that same month.[51:10] Fenty, Rihanna's new luxury house with LVMH I wrote for Billboard last year about Rihanna's accessibility- and diversity-first ethos in her previous fashion partnerships and lines Kanye West sold $50 church socks at Coachella in April 2019 Thanks for listening! :)  ★ Support this podcast on Patreon ★ 

INTRO/OUTRO MUSIC: WYL &amp; Wun Two - "Kübla" <a href="https://open.spotify.com/album/3b3CcfkElLLdHQ7dZpBNgC" rel="nofollow" target="_blank">Spotify</a> | <a href="https://soundcloud.com/wadada-records/kubla-mit-wun-two" rel="nofollow" target="_blank">SoundCloud</a> | <a href="https://wyl-wadada.bandcamp.com/track/k-bla-mit-wun-two-2" rel="nofollow" target="_blank">Bandcamp</a>FEATURED GUESTS: Ben Gross — Chief Strategy Officer, Genius Laura Kinniburgh — Head of Music Licensing, GeniusSHOW NOTES:[2:34] Interview begins[2:52] Overview of Genius' relations with publishers, songwriters and other players in the music industry [5:45] Overview of Laura's background in music licensing and current role at Genius[6:53] Types of licenses involved in Genius' online video series[7:23] Relationship between Genius' industry relationships and the site's user-generated content<ul> <li>As a senior in college, I made the <a href="https://genius.com/artists/Rekstizzy" rel="nofollow" target="_blank">Genius profile for the rapper Rekstizzy</a>, which he got verified after the fact!</li> <li>Genius did not enable transcription IQ <a href="https://genius.com/discussions/248235-Transcription-iq-is-finally-here" rel="nofollow" target="_blank">until 2017</a>.</li> </ul>[10:06] How Genius approaches sharing advertising revenue with rights holders—including emerging artists without publishing representation or support [12:21] Overview of Genius' partnerships and integrations with Spotify, Apple Music and YouTube<ul> <li>Spotify's Behind the Lyrics integration <a href="https://www.cultofmac.com/406492/spotifys-behind-the-lyrics-playlists-explains-what-favorite-songs-mean/" rel="nofollow" target="_blank">launched</a> in January 2016.</li> <li>Apple Music <a href="https://www.rollingstone.com/music/music-news/apple-music-genius-lyrics-735329/" rel="nofollow" target="_blank">launched</a> its own in-service Genius integration in October 2018.</li> <li>YouTube and Genius briefly <a href="https://genius.com/a/genius-youtube-team-up-for-song-stories" rel="nofollow" target="_blank">tested</a> a Song Stories feature in 2018.</li> </ul>[15:05] Genius' role as an advocate for publishers in their deals with streaming companies[17:02] Impact of lyric integrations on lean-forward engagement and differentiation on streaming services [21:16] Role of lyrics in voice search<ul> <li>Amazon's Alexa devices enable <a href="https://www.billboard.com/articles/business/7988864/amazon-music-alexa-lyrics-chart-list" rel="nofollow" target="_blank">lyric requests</a>.</li> <li>Google Home <a href="https://www.youtube.com/watch?v=HrVM1qnpdyY" rel="nofollow" target="_blank">launched</a> a Genius integration in January 2017.</li> </ul>[24:40] Laura's role in educating up-and-coming and unsigned artists about how publishing and performance royalties work[25:21] How Genius' "Verified" videos provide a source of publishing income for artists[26:18] Whether Laura's job in music licensing has gotten easier or harder over time as technology has advanced[27:36] New and unconventional forms of music and lyrics licensing<ul><li>Genius had to sign an "industrial license" for displaying lyrics from The Notorious B.I.G. at its <a href="https://genius.com/a/inside-genius-dropbox-s-lyrics-to-life-visual-art-exhibit" rel="nofollow" target="_blank">Lyrics to Life event</a>, hosted in partnership with Dropbox .</li></ul>[31:00] Why music scares brands from a licensing perspective, and how companies like Genius are trying to help[33:08] How users can experience lyrics as the first point of music discovery [35:34] How you don't have to be interviewed in a "Verified" video to get paid by the series<ul><li>Ariana Grande gets paid publishing income for every view of the <a href="https://www.youtube.com/watch?v=rmh_gVKJgE8" rel="nofollow" target="_blank">Genius Verified video for "Monopoly,"</a> which features Victoria Monét.</li></ul>[36:45] How Genius recently reconfigured its approach to music licensing—in part because of Laura's background on The Tonight Show[38:03] What tools and resources Laura uses to help streamline her licensing process[39:45] The massive metadata problem for artists and how, if at all, Genius can help out<ul><li>Genius often gets requests from publishers for lyrics data, instead of the other way around! </li></ul>[44:23] Overrated/Underrated segment begins[44:35] The ongoing wave of vague copyright infringement lawsuits from songwriters, in the wake of the "Blurred Lines" case<ul> <li>Earlier this month, Chilean singer Jaime Ciero <a href="https://variety.com/2019/biz/news/let-it-go-singer-copyright-jaime-ciero-frozen-1203209335/" rel="nofollow" target="_blank">dropped his 2017 lawsuit</a> against the Walt Disney Company, songwriters Kristen Anderson-Lopez and Robert Lopez, and performers Demi Lovato and Idina Menzel that claimed "Let It Go" infringed on Ciero's own composition.</li> <li>In June 2018, Bebe Rexha <a href="https://variety.com/2018/music/news/bebe-rexha-im-a-mess-song-im-a-mess-similar-1997-bitch-song-1202848285/" rel="nofollow" target="_blank">belatedly gave</a> Shelly Peiken a songwriting credit on the former's song "I'm A Mess," because of a suspected interpolation.</li> </ul>[48:05] Mariah Carey is an underrated songwriter<ul><li>Genius <a href="https://www.forbes.com/sites/jeffbenjamin/2018/11/16/mariah-careys-genius-level-event-songwriting-legacy/#77c6f73e16e3" rel="nofollow" target="_blank">honored Carey</a> at their flagship "Levels" event in November 2018, and Carey did get <a href="https://www.spin.com/2018/11/missy-elliott-john-prine-mariah-carey-songwriters-hall-of-fame/" rel="nofollow" target="_blank">nominated</a> for the Songwriters Hall of Fame that same month.</li></ul>[51:10] Fenty, Rihanna's new luxury house with LVMH<ul> <li>I <a href="https://www.billboard.com/articles/business/8455343/rihanna-business-success-fenty-beauty-savage" rel="nofollow" target="_blank">wrote for Billboard last year</a> about Rihanna's accessibility- and diversity-first ethos in her previous fashion partnerships and lines</li> <li>Kanye West <a href="https://people.com/style/coachella-2019-kanye-west-sunday-service-expensive-merch/" rel="nofollow" target="_blank">sold $50 church socks</a> at Coachella in April 2019</li> </ul>Thanks for listening! :) <a href="https://patreon.com/cheriehu" rel="payment nofollow" target="_blank">★ Support this podcast on Patreon ★</a>

Episode 7 (ft. Ben Gross + Laura Kinniburgh): How lyrics are a leading indicator of innovation in music licensing