Mikaela Vargas's guest appearances

Mikaela Vargas

The Pet Photographers Club

Pet Sitter Confessional

Hair of the Dog Podcast

Andrew Hellmich

Erin Bonilla

Kim Hartz

Luci Dumas

Julie Christie

Nicole Begley

Jamie Piper

Travis Patenaude

Alicja Zmysłowska

Kirstie McConnell

Alex Cearns

Michael Puck

Jessica Wasik

Charlotte Reeves

Carol Moorhead

OwlTail

131 - When it comes to designing your website, the first step is to step back from the design elements. Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business.              What To Listen For: The misguided Field of Dreams website mythHow one small change in your About-page photo can build extra trustWhich objections your homepage needs to addressWhy it's time to revive your long-dead blog—or start a brand-new oneHow to leverage Robert Cialdini's "commitment concept" in your biz The website platforms we most recommendAnd because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge! Resources From This Episode: Pet Marketing UnleashedPet Marketing Unleashed on InstagramUnleashed Petpreneurs on FacebookWix 101 course in the HOD AcademyHair of the Dog online community hubElevate Masters &amp; Elevate Fundamentals Hair of the Dog Academy Join the Progress Lab here. JOIN THE PARTY:  Join our free pet photography community  More pet photography resources here  Connect on Insta Ready to get serious about your pet photography? Join us inside Hair of the Dog Academy!  Check out my gear and my favorite books.  Grab my book! Pet and Horse Photography for Everybody  

131 - When it comes to designing your website, the first step is to step back from the design elements. Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business.              What To Listen For: <ul><li>The misguided Field of Dreams website myth</li><li>How one small change in your About-page photo can build extra trust</li><li>Which objections your homepage needs to address</li><li>Why it's time to revive your long-dead blog—or start a brand-new one</li><li>How to leverage Robert Cialdini's "commitment concept" in your biz </li><li>The website platforms we most recommend</li></ul>And because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge! Resources From This Episode: <ul><li><a href="https://www.petmarketingunleashed.com/" rel="nofollow" target="_blank">Pet Marketing Unleashed</a></li><li><a href="https://www.instagram.com/petmarketingunleashed/" rel="nofollow" target="_blank">Pet Marketing Unleashed</a> on Instagram</li><li><a href="https://www.facebook.com/groups/563292057340829" rel="nofollow" target="_blank">Unleashed Petpreneurs</a> on Facebook</li><li><a href="https://learn.hairofthedogacademy.com/products/new-hair-of-the-dog-academy-hub/categories/2706155/posts/2155637424" rel="nofollow" target="_blank">Wix 101 course</a> in the HOD Academy</li><li><a href="https://community.hairofthedogacademy.com/home" rel="nofollow" target="_blank">Hair of the Dog online community hub</a></li><li><a href="https://learn.hairofthedogacademy.com/elevate" rel="nofollow" target="_blank">Elevate Masters &amp; Elevate Fundamentals</a> </li><li><a href="https://hairofthedogacademy.com/academy/" rel="nofollow" target="_blank">Hair of the Dog Academy</a> </li></ul>Join the Progress Lab <a href="https://hairofthedogacademy.com/progress" rel="nofollow" target="_blank">here. </a>JOIN THE PARTY: <ul> <li>Join our<a href="https://www.hairofthedogacademy.com/community" rel="nofollow" target="_blank"> free pet photography community</a> </li> <li>More pet photography resources <a href="https://www.hairofthedogacademy.com/" rel="nofollow" target="_blank">here</a> </li> <li><a href="https://www.instagram.com/nicolebegleyofficial/" rel="nofollow" target="_blank">Connect on Insta</a></li> <li>Ready to get serious about your pet photography? Join us inside <a href="https://www.hairofthedogacademy.com/academy" rel="nofollow" target="_blank">Hair of the Dog Academy!</a> </li> <li>Check out<a href="https://kit.co/nicolebegley" rel="nofollow" target="_blank"> my gear and my favorite books</a>. </li> <li>Grab my book! <a href="https://amzn.to/2sbfM2U" rel="nofollow" target="_blank">Pet and Horse Photography for Everybody</a> </li> </ul>

Make your Website Work for You with Mikaela Vargas

So - be honest with us. Are you up to date with your blogging? Or are you like so many of your fellow photographers, so busy working on all the other areas of your business that blogging tends to fall by the wayside. Is blogging even still a thing these days, anyway?! Um yes, yes it is. Tune into our interview with Mikaela Vargas from Pet Marketing Unleashed to learn how you can confidently and efficiently produce blog posts that not only attract your dream clients, but also increase your web traffic and inquiries. We’ve got news for you - blogging is not dead!IN THE EXTENDED EPISODE:* Simple Blogging SEO* Partnering with other pet businesses through blogposts* How to plan your bloggingClick here to listen to the full extended version of this episode in the MemberzoneLINKS:Website: https://www.petmarketingunleashed.com Instagram: https://www.instagram.com/petmarketingunleashed Unleashed Petpreneurs Facebook Group: https://www.facebook.com/groups/unleashedpetpreneursBlogging for Your Pet Biz: https://shop.petmarketingunleashed.com/blogging-courseFREEBIES FROM MIKAELA:Blog Topic Ideas for Pet Businesses - this freebie also includes a 20% discount for the course! https://www.petmarketingunleashed.com/blog-topicsPartnership Email Template for Pet Businesses - https://www.petmarketingunleashed.com/partnership-template

So - be honest with us. Are you up to date with your blogging? Or are you like so many of your fellow photographers, so busy working on all the other areas of your business that blogging tends to fall by the wayside. Is blogging even still a thing these days, anyway?! Um yes, yes it is. Tune into our interview with Mikaela Vargas from <a href="https://www.petmarketingunleashed.com" rel="nofollow" target="_blank">Pet Marketing Unleashed</a> to learn how you can confidently and efficiently produce blog posts that not only attract your dream clients, but also increase your web traffic and inquiries. We’ve got news for you - blogging is not dead!IN THE EXTENDED EPISODE:* Simple Blogging SEO * Partnering with other pet businesses through blogposts * How to plan your blogging<a href="https://members.thepetphotographersclub.com/courses/take/members/audio/28583982-s10e07-blogging-isn-t-dead-with-mikaela-vargas-of-pet-marketing-unleashed" rel="nofollow" target="_blank">Click here to listen to the full extended version of this episode in the Memberzone</a>LINKS:Website: <a href="https://www.petmarketingunleashed.com" rel="nofollow" target="_blank">https://www.petmarketingunleashed.com</a> Instagram: <a href="https://www.instagram.com/petmarketingunleashed" rel="nofollow" target="_blank">https://www.instagram.com/petmarketingunleashed</a> Unleashed Petpreneurs Facebook Group: <a href="https://www.facebook.com/groups/unleashedpetpreneurs" rel="nofollow" target="_blank">https://www.facebook.com/groups/unleashedpetpreneurs</a> Blogging for Your Pet Biz: <a href="https://shop.petmarketingunleashed.com/blogging-course" rel="nofollow" target="_blank">https://shop.petmarketingunleashed.com/blogging-course</a>FREEBIES FROM MIKAELA:Blog Topic Ideas for Pet Businesses - this freebie also includes a 20% discount for the course! <a href="https://www.petmarketingunleashed.com/blog-topics" rel="nofollow" target="_blank">https://www.petmarketingunleashed.com/blog-topics</a>Partnership Email Template for Pet Businesses - <a href="https://www.petmarketingunleashed.com/partnership-template" rel="nofollow" target="_blank">https://www.petmarketingunleashed.com/partnership-template</a>

S10E07 | Blogging Isn’t Dead with Mikaela Vargas of Pet Marketing Unleashed

Summary: Building a website that works for you takes planning and understanding of who your client actually is. Mikaela Vargas joins the show to discuss the best practices in websites, the role of colors, and how to make your website get the clients you want to work with. Mikaela shares how a well designed website saves us time and simple things we can do to make our existing websites better.  Topics on this episode:  DIY vs hire Appealing to your client Branding your site Easy website wins to make today  Main take away? With just a few simple changes, your website can start working for you instead of against you. Full show notes and transcript Sponsored By:  Pet Perennials Promo Code: Use 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days Time to Pet Promo Code: 50% off first 3 months  Support Pet Sitter Confessional

Summary: Building a website that works for you takes planning and understanding of who your client actually is. Mikaela Vargas joins the show to discuss the best practices in websites, the role of colors, and how to make your website get the clients you want to work with. Mikaela shares how a well designed website saves us time and simple things we can do to make our existing websites better.  Topics on this episode: <ul> <li>DIY vs hire</li> <li>Appealing to your client</li> <li>Branding your site</li> <li>Easy website wins to make today</li> </ul> Main take away? With just a few simple changes, your website can start working for you instead of against you. <a href="https://www.petsitterconfessional.com/episodes/143" rel="nofollow" target="_blank">Full show notes and transcript</a> Sponsored By: <ul> <li><a href="https://petperennials.com/pages/gps" rel="nofollow" target="_blank">Pet Perennials</a> Promo Code: Use 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days</li> <li><a href="https://timetopet.com/confessional" rel="nofollow" target="_blank">Time to Pet</a> Promo Code: 50% off first 3 months</li> </ul> <a href="https://www.patreon.com/psconfessional" rel="payment nofollow" target="_blank">Support Pet Sitter Confessional</a>

143: Website Design with Mikaela Vargas