Sage Brennan's guest appearances

Sage Brennan

Between Worlds

Marco Tempest

David Epstein

Wade Foster

Michael Bungay Stanier

Austin Grossman

Calum Chace

Charlene Li

Chris White

Dave Johnson

Cindy Gallop

Jamie Metzl

Sean Gourley

Jeremy Heimans

Maria Konnikova

Aaron Dignan

OwlTail

Sage and I used to hang out in Shanghai years ago, when he was an analyst covering the Chinese market. Since then, he has returned to the US where he now runs China Luxury Advisors, a consultancy that helps brands and destinations prepare for the next wave of Chinese consumers. Sage first visited China in 1987, and has studied and embraced the language and culture ever since. He has worked in China as a researcher, investor, entrepreneur, journalist and advisor, with a specialization in digital, mobile and strategy. We caught up in Palos Verdes, the beautiful beach town just outside of Los Angeles, to talk about the future of destination marketing, why WeChat is the operating system for life in China, and the challenge for brands in navigating an increasingly complex and multicultural world.

Sage Brennan on WeChat, travel and the value of stalking Chinese tourists