Madison Wickham's guest appearances

Madison Wickham

SaaS Interviews with CEOs, Startups, Founders

Mind of Micah

Touching Base with Post Grad Problems

Ted Cruz

Rob Walch

Neil Patel

Barbara Corcoran

Chris Guillebeau

Brian Scudamore

Wade Foster

LeBron James

Daryl Morey

Aaron Fifield

Drew Canole

Tony Robbins

Omar Zenhom

Webinar Ninja

Laura Roeder

OwlTail

El Jefe Madison Wickham joins the guys for some deep dives into a bunch of dad stuff. Video games, cell phones, and a foray into Halloween were all on the table. We finish of course with a few listener questions, including a gem about lying to your kids.

"Dadgum" Episode 26 with Madison Wickham

Peter and Kyle are back to talk about potty regression and the kids' first soccer game. Plus, Madison Wickham joins the guys to talk about listening to dirty music in the car, the Disney/Pixar bracket, and play another round of "Drunk or Kid."

"Dadgum" Episode 2 With CEO Madison Wickham

Madison Wickham, CEO and co-founder of Grandex - a media and content company that’s behind the sites Total Frat Move and Postgrad Problems. Madison’s also created two successful apparel companies, and is generating around $10 million in revenue a year. Listen in to hear Madison talk about the secrets of capturing an audience, quitting his job with a 10-day old baby, and how to turn content followers into customers.  Famous 5 Favorite Book? – Zero To One What CEO do you follow? — Jonah Peretti What is your favorite online tool? — Slack Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? —That I didn’t have to have a definitive plan...I just had to be doing something productive and learning stuff Time Stamped Show Notes: 01:50 – Yuri’s introduction 02:30 – Welcoming Madison to the show 02:50 – Started Total Frat Move as a one-liner comedy website with a fraternity buddy 03:40 – “Our business plan did not exist...we were trying to capture an audience” 04:56 – Started with advertisements but starting experimenting with other revenue streams 05:38 – T-Shirts worked extremely well - “We gravitated towards merchandise” 06:25 – At what point did Madison realise his project was a legitimate business? 07:20 – “In 4 months we had $2000 a month from ad revenue” 08:32 – Quit their jobs and dived in full-time 09:32 – Madison had a 10-day-old baby when he quit his job 10:11 – Went full-time in October 2010 11:20 – “It was the most liberating thing I’ve done in my life” 13:10 – Financing? “We always made more money than we spent - we didn’t have experience of doing anything else” 13:50 – About 3 years in, they formed a relationship with an angel investor in Austin 15:15 – Learned from him about the process of raising money to develop a team 16:25 – Raised $2.3 million over 12 months 16:44 – $20 million pre-money valuation 17:16 – 3.5x multiplier on topline revenue 18:00 – Grandex currently runs 5 websites 18:21 – Rowdy Gentleman designs, creates and sells apparel 18:54 – Male Outfitters is a premium online menswear store 19:40 – Grandex generated around $10 million revenue in 2015 21:10 – Revenue from TFM and related sites is through advertising and promotions 23:10 – “The media is the lifeblood of our business” 23:45 – Promote apparel products to their media audience 25:00 – What’s worked best for you when promoting online? 27:40 – Things change constantly - it’s vital to be tapped into the social media landscape 28:20 – What’s next for Grandex? 30:30 – Releasing their first feature-length film this year 31:20 – Connect with Madison at the Grandex website and the Inside TFM podcast 34:42 – Famous Five 3 Key Points: Capture an audience. Profit will grow out of having people that follow you. Be hyper-aware of what’s happening online: social media changes in an eyeblink You don’t have to know what your grand plan is. Just start doing something productive.  Resources Mentioned: Freshbooks - The site Nathan uses to manage his invoices and accounts. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives  

Madison Wickham, CEO and co-founder of Grandex - a media and content company that’s behind the sites Total Frat Move and Postgrad Problems. Madison’s also created two successful apparel companies, and is generating around $10 million in revenue a year. Listen in to hear Madison talk about the secrets of capturing an audience, quitting his job with a 10-day old baby, and how to turn content followers into customers. Famous 5 Favorite Book? – Zero To One What CEO do you follow? — Jonah Peretti What is your favorite online tool? — Slack Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? —That I didn’t have to have a definitive plan...I just had to be doing something productive and learning stuff Time Stamped Show Notes: 01:50 – Yuri’s introduction 02:30 – Welcoming Madison to the show 02:50 – Started Total Frat Move as a one-liner comedy website with a fraternity buddy 03:40 – “Our business plan did not exist...we were trying to capture an audience” 04:56 – Started with advertisements but starting experimenting with other revenue streams 05:38 – T-Shirts worked extremely well - “We gravitated towards merchandise” 06:25 – At what point did Madison realise his project was a legitimate business? 07:20 – “In 4 months we had $2000 a month from ad revenue” 08:32 – Quit their jobs and dived in full-time 09:32 – Madison had a 10-day-old baby when he quit his job 10:11 – Went full-time in October 2010 11:20 – “It was the most liberating thing I’ve done in my life” 13:10 – Financing? “We always made more money than we spent - we didn’t have experience of doing anything else” 13:50 – About 3 years in, they formed a relationship with an angel investor in Austin 15:15 – Learned from him about the process of raising money to develop a team 16:25 – Raised $2.3 million over 12 months 16:44 – $20 million pre-money valuation 17:16 – 3.5x multiplier on topline revenue 18:00 – Grandex currently runs 5 websites 18:21 – Rowdy Gentleman designs, creates and sells apparel 18:54 – Male Outfitters is a premium online menswear store 19:40 – Grandex generated around $10 million revenue in 2015 21:10 – Revenue from TFM and related sites is through advertising and promotions 23:10 – “The media is the lifeblood of our business” 23:45 – Promote apparel products to their media audience 25:00 – What’s worked best for you when promoting online? 27:40 – Things change constantly - it’s vital to be tapped into the social media landscape 28:20 – What’s next for Grandex? 30:30 – Releasing their first feature-length film this year 31:20 – Connect with Madison at the Grandex website and the Inside TFM podcast 34:42 – Famous Five 3 Key Points: Capture an audience. Profit will grow out of having people that follow you. Be hyper-aware of what’s happening online: social media changes in an eyeblink You don’t have to know what your grand plan is. Just start doing something productive. Resources Mentioned: Freshbooks - The site Nathan uses to manage his invoices and accounts. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives

Frat Guy Takes 2K a Month Side Project to 10Mil a Year Media Company, EP 286: Madison Wickham