Eisman Digital's guest appearances

Eisman Digital

Sports In The Making

Chekpoint

Sports Business Secrets

Aaron Eisman

Ed Scott

Doug Smith

David Hein

Matt Jones

Josh Perry

Boki Nachbar

Joe Mantegna

Brendan Sullivan

Jen Welter

David Nurse

Adam Finkelstein

Tom Van Berg

Chris Garcia

Patrick Carney

OwlTail

Social media expert &amp; digital marketing consultant, Aaron Eisman, joins us to talk about what he learned at the big agencies and why he transitioned into his own company!  You'll learn what brings value to brands and how to upgrade your social media. You even get a sneak peak of his new book, "The Evolution of Sports Social Media."

Social media expert &amp; digital marketing consultant, Aaron Eisman, joins us to talk about what he learned at the big agencies and why he transitioned into his own company! You'll learn what brings value to brands and how to upgrade your social media. You even get a sneak peak of his new book, "The Evolution of Sports Social Media."

Episode 343: Founder & CEO of Eisman Digital, Aaron Eisman

Aaron is a trained and experienced social media expert with a Journalism background. He’s been working in sports social media for over six years. He was apart of the first social media team at Tuner Sports then had stops at Bleacher Report and the NFL before starting his own venture Eisman Digital Consulting!  We talk:  - Sports before social media as we know it - Experiences at Turner Sports (TNT) w/ Shaq, Kenny and the gang - How social media is shaping sports as we know them today - Why everyone should go to the Master’s at least once

Aaron is a trained and experienced social media expert with a Journalism background. He’s been working in sports social media for over six years. He was apart of the first social media team at Tuner Sports then had stops at Bleacher Report and the NFL before starting his own venture Eisman Digital Consulting! We talk: - Sports before social media as we know it - Experiences at Turner Sports (TNT) w/ Shaq, Kenny and the gang - How social media is shaping sports as we know them today - Why everyone should go to the Master’s at least once

#11 Aaron Eisman - Founder/CEO Eisman Digital Consulting

01:41 - What makes social media so powerful.03:47 - How social media has changed with sports networks in the last 5-7 years.07:24 - How Aaron started in sports social media.10:58 - How NBA on TNT, NBA TV, Bleacher Report and NFL Network handle their social media efforts.15:08 - How getting social media correct is extremely important when publishing.18:46 - How he uses his journalism skills to make social media posts effective.21:38 - What the difference is working for a sports organization and running his own company.23:41 - How important strategy is for brands in growing followers, getting out content and crisis management.  25:57 - Who he works with and how he helps them with social media.29:49 - How to create a strategy in promoting content such as the Sports In The Making podcast.33:15 - What some of the most common mistakes people make when using social media.35:10 - What some of the best social media campaigns Aaron has seen.39:02 - How many professional athletes run their own social media accounts and how lesser known athletes manage theirs.44:27 - What the future possibilities are for social media and how influencers have impacted some platforms.48:10 - What the most important thing anyone using social media should know.50:12 - For more information about Aaron and Eisman Digital, contact @eismandigital

<ul><li>01:41 - What makes social media so powerful.</li><li>03:47 - How social media has changed with sports networks in the last 5-7 years.</li><li>07:24 - How Aaron started in sports social media.</li><li>10:58 - How NBA on TNT, NBA TV, Bleacher Report and NFL Network handle their social media efforts.</li><li>15:08 - How getting social media correct is extremely important when publishing.</li><li>18:46 - How he uses his journalism skills to make social media posts effective.</li><li>21:38 - What the difference is working for a sports organization and running his own company.</li><li>23:41 - How important strategy is for brands in growing followers, getting out content and crisis management.  </li><li>25:57 - Who he works with and how he helps them with social media.</li><li>29:49 - How to create a strategy in promoting content such as the Sports In The Making podcast.</li><li>33:15 - What some of the most common mistakes people make when using social media.</li><li>35:10 - What some of the best social media campaigns Aaron has seen.</li><li>39:02 - How many professional athletes run their own social media accounts and how lesser known athletes manage theirs.</li><li>44:27 - What the future possibilities are for social media and how influencers have impacted some platforms.</li><li>48:10 - What the most important thing anyone using social media should know.</li><li>50:12 - For more information about Aaron and Eisman Digital, contact @eismandigital</li></ul>

Aaron Eisman - Social Media Expert, Eisman Digital