Anne Norman's guest appearances

Anne Norman

CUNA News Podcast

Core Sampler

Your Leadership Legacy

Whitney Johnson

Sarah Marshall

Carlos Rodriguez

Mark Stiles

Stephanie Smith

Jeff Henderson

Amy Phillips

Scott Stratten

Liz Wiseman

Stacey Hanke

Sina Azari

John DiJulius

David Plouffe

John Schneider

Jen Groover

OwlTail

Nicole gets to know Sitecore MVP,  Anne Norman. Links:Anne Norman | Linkedin

Nicole gets to know Sitecore MVP, Anne Norman. Links:<ul><li><a href="https://www.linkedin.com/in/anne-norman/" rel="nofollow" target="_blank">Anne Norman | Linkedin</a></li></ul>

Episode 131: Get to Know an MVP: Anne Norman 

Anne is an exceptionally talented leader and one of the best collaborators and promotors of people out there. Find out how vulnerability + authenticity = power! In this conversation…  Discover how to lean into your values How to notice when you are getting advice that doesn’t align Awareness of beliefs and assumptions you hold and why they can be dangerous  Anne Norman is an executive marketer who is passionate about building strong brands and leveraging them for good. She has contributed to the growth of three of Wisconsin’s most iconic brands: Culver’s, American Family Insurance, and now UW Credit Union as Senior Vice President and Chief Marketing Officer. Because of that midwestern DNA they share, these organizations proudly embrace important values: putting people first, believing in a better tomorrow, investing in their communities, and doing the right thing, even if it’s the hard thing. In addition to her experience as a passionate brand steward, Anne brings a host of educational experiences, all from the University of Wisconsin: a BA in Journalism and English, an MBA, and a certified professional coach credential. One thing this has led Anne to discover is her true purpose: finding people and brands with big dreams and creating big, bold visionary plans for pursuing them.

Anne is an exceptionally talented leader and one of the best collaborators and promotors of people out there. Find out how vulnerability + authenticity = power! In this conversation… <ul> <li>Discover how to lean into your values</li> <li>How to notice when you are getting advice that doesn’t align</li> <li>Awareness of beliefs and assumptions you hold and why they can be dangerous</li> </ul> Anne Norman is an executive marketer who is passionate about building strong brands and leveraging them for good. She has contributed to the growth of three of Wisconsin’s most iconic brands: Culver’s, American Family Insurance, and now UW Credit Union as Senior Vice President and Chief Marketing Officer. Because of that midwestern DNA they share, these organizations proudly embrace important values: putting people first, believing in a better tomorrow, investing in their communities, and doing the right thing, even if it’s the hard thing. In addition to her experience as a passionate brand steward, Anne brings a host of educational experiences, all from the University of Wisconsin: a BA in Journalism and English, an MBA, and a certified professional coach credential. One thing this has led Anne to discover is her true purpose: finding people and brands with big dreams and creating big, bold visionary plans for pursuing them.

E26 Anne Norman, MBA, PCP Executive Marketer and Professional Coach 

A brand refresh involves much more than changing your logo or adding billboards.“That’s literally the last thing you do, and it takes the least amount of time,” says Anne Norman, senior vice president and chief marketing officer at UW Credit Union in Madison, Wis.  “The research, strategic choices, and internal executive team alignment are the most crucial and most time consuming to set yourself up to do the fun, sexy stuff everybody gets to see.”The $2.8 billion asset credit union recently unveiled a new brand identity and tagline, “Here For Every You,” built around supporting members at every step of their life’s journey, Norman says.“You can’t get to the point with a creative agency where you’re talking about things like color, type face, and iconography if you don’t have a clear, solid foundation of what you are and who you’re serving,” she says.In this episode of the CUNA News Podcast, recorded at Bloom Bake Shop in Madison, Wis., Norman talks about UW Credit Union’s brand refresh, advice she offers other credit unions considering this undertaking, her leadership style, and more.

A brand refresh involves much more than changing your logo or adding billboards. “That’s literally the last thing you do, and it takes the least amount of time,” says Anne Norman, senior vice president and chief marketing officer at <a href="https://www.uwcu.org/" rel="nofollow" target="_blank">UW Credit Union</a> in Madison, Wis.  “The research, strategic choices, and internal executive team alignment are the most crucial and most time consuming to set yourself up to do the fun, sexy stuff everybody gets to see.” The $2.8 billion asset credit union recently unveiled a new brand identity and tagline, “Here For Every You,” built around supporting members at every step of their life’s journey, Norman says. “You can’t get to the point with a creative agency where you’re talking about things like color, type face, and iconography if you don’t have a clear, solid foundation of what you are and who you’re serving,” she says. In this episode of the CUNA News Podcast, recorded at Bloom Bake Shop in Madison, Wis., Norman talks about UW Credit Union’s brand refresh, advice she offers other credit unions considering this undertaking, her leadership style, and more.

Anne Norman on UW Credit Union’s brand refresh